@article{article_578483, title={‘MANCHESTER HAS NO TEARS LEFT TO CRY’: MUSIC VIDEO AS A MEDIUM OF COMMUNICATION}, journal={Yıldız Journal of Art and Design}, volume={6}, pages={51–69}, year={2019}, author={Özkan, Eray}, keywords={Müzik Klibi,Ariana Grande,Göstergebilim,Manchester,İletişim}, abstract={<p class="BodyA" style="margin:0cm 0cm .0001pt;font-size:medium;font-family:’Times New Roman’, serif;border:none;"> <span lang="en-us" style="font-size:11pt;" xml:lang="en-us">The music video is usually a visual text to accompany the new single of a musician, but it is a kind of text can be used to promote that single. This text can also contain traces of political and daily events in the context of its current state. As an example of this situation, Ariana Grande organized a donation concert called  </span> <span style="font-size:11pt;">‘ </span> <span lang="it" style="font-size:11pt;" xml:lang="it">One Love Manchester </span> <span style="font-size:11pt;">’  </span> <span lang="en-us" style="font-size:11pt;" xml:lang="en-us">as a result of a terrorist attack she encountered in the Manchester leg of her tour for  </span> <span style="font-size:11pt;">‘ </span> <span lang="en-us" style="font-size:11pt;" xml:lang="en-us">Dangerous Woman </span> <span style="font-size:11pt;">’  </span> <span lang="en-us" style="font-size:11pt;" xml:lang="en-us">album and released a new album called  </span> <span style="font-size:11pt;">‘ </span> <span lang="en-us" style="font-size:11pt;" xml:lang="en-us">Sweetener </span> <span style="font-size:11pt;">’ </span> <span lang="en-us" style="font-size:11pt;" xml:lang="en-us">. In this study, the foreground is the music video that Grande made for her single  </span> <span style="font-size:11pt;">‘ </span> <span lang="en-us" style="font-size:11pt;" xml:lang="en-us">no tears left to cry </span> <span style="font-size:11pt;">’  </span> <span lang="en-us" style="font-size:11pt;" xml:lang="en-us">released one year after the terrorist attack. The clip includes references to the attack itself, how Grande is </span> <span lang="en-us" style="font-size:11pt;" xml:lang="en-us"> </span> <span lang="en-us" style="font-size:11pt;" xml:lang="en-us">affected by the attack and how she reflects it to her music. In this research, the references in the contents of the video were examined by performing semiotic analysis and the research has been made to proof that a music video can be used as a communication tool. </span> <span style="font-size:11pt;"> </span> </p> <p> </p>}, number={1}, publisher={Yıldız Teknik Üniversitesi}