TY - JOUR T1 - Normalizing Human-Animal Power Relations Through Media: Zoo discourses in Turkey TT - Normalizing Human-Animal Power Relations Through Media: Zoo discourses in Turkey AU - Ergin Zengin, Sezen PY - 2019 DA - December Y2 - 2019 DO - 10.16878/gsuilet.580339 JF - Galatasaray Üniversitesi İletişim Dergisi PB - Galatasaray Üniversitesi WT - DergiPark SN - 1305-2411 SP - 9 EP - 33 IS - 31 LA - en AB - This study examines zoo discourses on media as a convenient site for probing into human-animal power relations. A form of critical discourse analysis is carried out in national daily news discourse focusing on how zoo discourses portray animals through lexical choices, grammatical structures, and discursive strategies of capitalism, hospitality, and conservation. These strategies overall operate to conceal the domination, oppression, and suffering of captive wild animals behind the benevolent image of the zoo institution promoting conservation, education, and recreation. Through language, animals are constructed, on a superficial level, as subjects who enjoy their lives on natural habitats with their families.Yet further analysis reveals a power abuse in which animals are objectified and commodified for an exclusively human agenda. The study concludes that through the naturalizing effect of discourses human dominance over wild animals are never questioned and the zoos grant animals an instrumental value rather than inherent value. KW - zoos KW - news discourses KW - critical animal studies KW - speciesism KW - critical discourse analysis N2 - Bu çalışma, medyadaki hayvanat bahçesi söylemlerini incelemektedir zira bu söylem, insan-hayvan arasındaki iktidar ilişkilerini araştırmak için uygun bir alan olarak karşımıza çıkmaktadır. Çalışma, ulusal günlük haber söyleminde hayvanat bahçesi söylemleri üzerine bir eleştirel söylem analizi uygulamakta ve özellikle hayvanların, kelime seçimleri, dilbilgisel yapılar ile kapitalizm, misafirperverlik ve koruma gibi söylemsel stratejiler yoluyla nasıl resmedildiğine bakmaktadır. Bu stratejiler temelde hayvanat bahçesi kurumunun koruma, eğitim ve eğlenceyi görev edinen yardımsever imajının arkasında esir yabani hayvanların tahakkümünü, baskılarını ve acılarını gizlemek için kullanılır. Dil aracılığıyla hayvanlar, yüzeysel olarak, aileleriyle birlikte doğal ortamlarında hayatlarının tadını çıkaran özneler olarak inşa edilir. Ancak, detaylı analizler hayvanların, insanlar lehine konular etrafında nesnelleştirildiği ve metalaştırıldığı bir güç istismarı ortaya koymaktadır. Çalışma, söylemlerin doğallaştırıcı etkisiyle, yabani hayvanlar üzerindeki insan egemenliğinin hiçbir zaman sorgulanmadığı ve hayvanat bahçelerinin hayvanlara içkin bir değerden ziyade araçsal bir değer verdikleri sonucuna varmaktadır. CR - Acampora, R. R. (Ed.). (2010). Metamorphoses of the Zoo: Animal Encounter After Noah. Lanham, Md: Lexington Books. CR - Albornoz, L. A. (Ed.), Barnett, I. (Trans.). (2015). Power, Media, Culture: A Critical View from the Political Economy of Communication. Houndmills, New York: Palgrave Macmillan. CR - Almiron, N., Cole, M., & Freeman, C. P. (Eds.). (2015). Critical Animal and Media Studies: Communication for Nonhuman Animal Advocacy. New York: Routledge. CR - Almiron, N. (2017). Beyond Anthropocentrism: Critical Animal Studies and the Political Economy of Communication. The Political Economy of Communication, 4(2). Retrieved from http://www.polecom.org/index.php/polecom/article/view/71 CR - Altuğ Turan, İ., & Malkoç True, E. (2017). 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