TY  - JOUR
T1  - Customer Loyalty In Foreign Language  Institutions: An Empirical Study On Turkey
TT  - Customer Loyalty In Foreign Language  Institutions: An Empirical Study On Turkey
AU  - Tahmasby, Sanaz
PY  - 2016
DA  - April
JF  - Anadolu Bil Meslek Yüksekokulu Dergisi
JO  - ABMYO Dergisi
PB  - İstanbul Aydın Üniversitesi
WT  - DergiPark
SN  - 1306-3375
SP  - 57
EP  - 71
IS  - 42
LA  - en
AB  - This empirical study concerns the evaluation of customer loyalty trends and practices in Turkish foreign language learning institutions. Using a mixed methods approach, the research utilized both secondary and primary research methods to study the aspects of the theme. English-medium education enjoys unlimited space in educational sector of Turkey which is why the cultural distinctiveness of other countries seems to have faded away. Even the Turkish culture itself, appears to have been repressed through English-medium education which should be the main purpose why foreign language learning and development within the state is somewhat dubious and challenging. As per the study, some students studying in these institutions believed that the language acquisition is ultimately isolating them from their own country’s culture and values
KW  - customer
KW  - loyalty
KW  - institutions
N2  - This empirical study concerns the evaluation of customer loyalty trends and practices in Turkish foreign language learning institutions. Using a mixed methods approach, the research utilized both secondary and primary research methods to study the aspects of the theme. English-medium education enjoys unlimited space in educational sector of Turkey which is why the cultural distinctiveness of other countries seems to have faded away. Even the Turkish culture itself, appears to have been repressed through English-medium education which should be the main purpose why foreign language learning and development within the state is somewhat dubious and challenging. As per the study, some students studying in these institutions believed that the language acquisition is ultimately isolating them from their own country’s culture and values
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UR  - https://dergipark.org.tr/tr/pub/abmyoder/issue//584879
L1  - https://dergipark.org.tr/tr/download/article-file/749716
ER  -