TY  - JOUR
T1  - Kalabalık Restoran Algısının Davranışsal Niyetlere Etkisi
TT  - The Effect of Crowd Restaurant Perception on Behavioral Intention
AU  - İflazoğlu, Nurhayat
AU  - Çakıcı, A. Celil
PY  - 2019
DA  - December
Y2  - 2019
DO  - 10.32958/gastoria.587333
JF  - Gastroia: Journal of Gastronomy And Travel Research
PB  - Çanakkale Onsekiz Mart Üniversitesi
WT  - DergiPark
SN  - 2602-4144
SP  - 488
EP  - 497
VL  - 3
IS  - 4
LA  - tr
AB  - Mevcut çalışmanın amacırestoran müşterilerinin kalabalık algısının davranışsal niyetlere etkisiniortaya koymaktır. Veriler literatüre bağlı geliştirilen bir anket iletoplanmıştır. Anket, amaçlı örnekleme ile seçilen ve kalabalık olduğu bilinenbir restoranın müşterilerinden toplanmıştır. Anket uygulaması, garson kılığınagirmiş araştırmacılardan biritarafından 16-24 Nisan 2018 tarihleri arasında gerçekleştirilmiştir. 459anketten elde edilen verilerin değerlendirilmesinde; tanımlayıcı istatistikler,açıklayıcı ve doğrulayıcı faktör analizi, yapısal eşitlik modellemesiuygulanmıştır. Kalabalık olduğu bilinen restoranlarda "insani kalabalık"algısının davranışsal niyeti olumlu yönde, buna karşın "mekansal kalabalık"algısının ise olumsuz yönde etkilediği bulunmuştur. Lezzetli yiyecek ve içeceksunduğu bilinen kalabalık restoranlarda, insani kalabalık davranışsal niyetleriolumlu yönde etkilemesi, tüketicilerin kalabalıktan ziyade fiyat/kalitedengesini önemsediklerini ortaya koymaktadır. Buna karşın mekansal kalabalıkkonusuna restoran yöneticilerinin gereken önemi vermelerinde fayda vardır.
KW  - İnsani kalabalık
KW  - mekansal kalabalık
N2  - The presentstudy purpose to determine the impact the crowd perception of restaurantcustomers on behavioral intentions. In a descriptivetype-designed study, data were collected via a questionnaire developed based onthe literature.The questionnaire was implemented to the customers of awell-known and crowded restaurant which was selected with purposive sampling. Itwas conducted between the dates of 16-24 April 2018 by one of the researchersdressed as a waiter. Theobtained data from 459 questionnaires were subjected to the descriptivestatistics, exploratory and confirmatory factor analysis, and structuralequation modeling.It has been determined that the perceived human crowdhas a positive effect on behavioral intention while the perceived spatial crowdhas a negative effect on behavioral intention. In crowded restaurantswhich are known for its delicious food and beverage offerings, the positiveimpact of human-crowd on behavioral intentions reveals that consumers careabout the price/quality balance rather than the crowd. However, it is usefulfor restaurant managers to give importance to the spatial crowd.
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UR  - https://doi.org/10.32958/gastoria.587333
L1  - https://dergipark.org.tr/tr/download/article-file/971250
ER  -