@article{article_588855, title={MARKETING PROBLEMS OF ACCOMMODATION ESTABLISHMENTS: A RESEARCH IN THE DISTRICT OF SAFRANBOLU}, journal={Uluslararası İktisadi ve İdari İncelemeler Dergisi}, pages={167–180}, year={2020}, DOI={10.18092/ulikidince.588855}, author={Uygurtürk, Hilal}, keywords={Konaklama İşletmeleri,Pazarlama Sorunları,Safranbolu}, abstract={<div style="border:none;border-top:solid 1pt;padding:1pt 0cm 0cm 0cm;"> <p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"> <span style="font-size:9pt;font-family:Calibri, sans-serif;">Tourism
which is a developing and growing sector provides many benefits to the national
economy. Playing an important role in the national economy and the development
of regions; tourism sector is managed by several establishments. In this
respect, accommodation establishments are the leading businesses. Together with
the developing national economies, technological progresses and the increasing
competition; accommodation establishments have concentrated on marketing
studies for the purpose of keeping hold of their present customers, finding new
customers and sustaining their activities. This condition brings along some
problems; marketing problems in particular. In this study, it is aimed to
determine the marketing problems of accommodation establishments operating in
the district of Safranbolu, which plays an important role in the Turkish
tourism sector. According to that purpose, a questionnaire study was conducted
in the accommodation establishments in Safranbolu and the data were
analyzed.   </span> </p> <p> </p> </div>}, number={26}, publisher={Kenan ÇELİK}