TY  - JOUR
T1  - AN INTEGRATED APPROACH FOR PRIORITIZING THE DEALERS ON THE BASIS OF ORGANIZATIONAL PERFORMANCE MEASUREMENTS
TT  - ÖRGÜTSEL PERFORMANS ÖLÇÜTLERI BAZINDA BAYILERE ÖNCELIK VERILMESI İÇIN BÜTÜNLEŞIK BİR YAKLAŞIM
AU  - Adem, Aylin
AU  - Alıcıoğlu, Gülsüm
AU  - Dağdeviren, Metin
PY  - 2019
DA  - September
Y2  - 2019
JF  - Endüstri Mühendisliği
PB  - TMMOB Makina Mühendisleri Odası
WT  - DergiPark
SN  - 1300-3410
SP  - 49
EP  - 62
VL  - 30
IS  - 1
LA  - en
AB  - Large-scaleorganizations using the dealership system to serve in different geographicregions should measure and assess the performance of dealers according tovarious indicators to ensure the same service quality and efficiency of alldealers. These organizations need to evaluate the performance of the dealers byconsidering these indicators, called organizational performance criteria. Inorder to maintain the existence of the enterprises in a competitive businessenvironment, the ranking of the dealers in terms of the organizationalperformance measurements and determining the unproductive ones to carry outresearch for these cases is very important. In this study, a two-stageintegrated framework was used to solve the problem. In the first stage of thestudy, the Fuzzy Analytic Hierarchy Process (FAHP) method was used to determinethe weight of organizational performance criteria. In the next stage, thedecision matrix was constructed by taking the dealers as an alternative. Usingthe PROMETHEE method, that is based upon the pairwise superiority comparisonbetween the alternatives, dealers were ranked according to the performancecriteria. There is no accuracy in the organizational structures within theframework of the choice criteria and the linguistic expression of some of thechoice criteria handled at the same time induce a more precise conclusion.Thus, within this study, to employ fuzzy logic in weighting the criteria isconsidered appropriate. The results were made more comprehensible thanks tovisualization tools of PROMETHEE method.
KW  - Organizational Performance
KW  - MCDM
KW  - Dealership System
KW  - Fuzzy Logic
N2  - Farklı coğrafi bölgelerde hizmet vermek içinbayilik sistemini kullanan büyük ölçekli kuruluşlar, tüm bayilerinde aynıhizmet kalitesini ve verimliliğini sağlamak için bayilerin performansınıçeşitli göstergelere göre ölçmeli ve değerlendirmelidir. Bu kuruluşların,kurumsal performans kriterleri adı verilen bu göstergeleri dikkate alarak bayilerinperformansını değerlendirmeleri gerekir. İşletmelerin rekabetçi bir işortamında varlığını sürdürebilmek için bayilerin örgütsel performans kriterlerinegöre sıralanması ve verimsiz olanların belirlenmesi çok önemlidir. Buçalışmada, bahsedilen sorunu çözmek için iki aşamalı bir bütünleşik yaklaşımkullanılmıştır. Çalışmanın ilk aşamasında örgütsel performans kriterlerininağırlığını belirlemek için Bulanık Analitik Hiyerarşi Süreci (FAHP) yöntemikullanılmıştır. Bir sonraki aşamada ise bayiiler alternatif olarakdeğerlendirilmişir. Bayiler, alternatifler arasındaki ikili üstünlükkarşılaştırmasına dayanan PROMETHEE yöntemi kullanılarak performanskriterlerine göre sıralanmıştır. Örgütsel yapılarda ele alınan seçimkriterlerinin bazılarının dilsel ifadesi daha doğru bir sonuçdoğurabilmektedir. Bu nedenle, bu çalışmada ölçütlerin ağırlıklandırılmasındabulanık mantık kullanılması uygun olarak kabul edilmektedir. PROMETHEEyönteminin görselleştirme araçları sayesinde sonuçlar daha anlaşılır halegeldiği için alternatiflerin sıralanmasında ise PROMETHEE yöntemikullanılmıştır.
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UR  - https://dergipark.org.tr/tr/pub/endustrimuhendisligi/issue//593794
L1  - https://dergipark.org.tr/tr/download/article-file/795362
ER  -