TY  - JOUR
T1  - PAZARLAMA LİTERATÜRÜNE LOJİSTİK PERSPEKTİFİNDEN BİR BAKIŞ: LOJİSTİK HİZMET SAĞLAYICILAR VE ENDÜSTRİYEL PAZARLAMA
TT  - THE MARKETING LITERATURE REVIEW FROM LOGISTICS PERSPECTIVE: THE LOGISTICS SERVICE PROVIDERS AND INDUSTRIAL MARKETING
AU  - Özoğlu, Buket
PY  - 2020
DA  - January
JF  - Global Journal of Economics and Business Studies
JO  - GJEBS
PB  - Gümüşhane Üniversitesi
WT  - DergiPark
SN  - 2147-415X
SP  - 76
EP  - 92
VL  - 8
IS  - 16
LA  - tr
AB  - Son yıllarda önemkazanan lojistik faaliyetleri dış kaynak kullanımı yoluyla uzman lojistikhizmet sağlayıcılar aracılığıyla gerçekleştirmeyi tercih eden işletmelerinsayısı her geçen gün artmaktadır. Bununla birlikte “lojistik hizmet sağlayıcı”veya “lojistik sağlayıcı” olarak ifade edilen lojistik alanında uzman bufirmaların, onlardan hizmet satın alan firmalarla arasında işletmeler arası işilişkisi söz konusudur ki bu da endüstriyel pazarlama içerisindedeğerlendirilir. Bu çalışmada, 2009-2018 yılları arasında endüstriyel pazarlamaalanında lojistik hizmet sağlayıcılara yönelik yapılan araştırmalar yerli veyabancı akademik veri tabanlarında yer alan endüstriyel pazarlama alanındakidergilerde “lojistik hizmet sağlayıcı” ve “lojistik sağlayıcı” anahtarkelimeleriyle taranarak incelenmiştir. Pazarlama literatüründe saptanabildiğikadarıyla lojistik hizmet sağlayıcılarla ilgili araştırmaları pazarlama teorisitemelinde endüstriyel pazarlama bakış açısıyla inceleyen bir çalışmanınyapılmamış olması nedeniyle konuyu endüstriyel pazarlama özelinde incelemeyiamaçlayan bu çalışmanın alana katkı sağlaması beklenmektedir. Gerçekleştirilentaramalar sırasında konuyu endüstriyel pazarlama temelinde ele alan yeterliçalışmaya ulaşılamaması dolayısıyla kapsam genişletilerek ilişkili olabilecekçeşitli pazarlama dergileri de incelenmiştir. İncelenençalışmalar, yazar, başlık, yıl, yayınlanan dergi özellikleri açısındandeğerlendirilmiştir.
KW  - Lojistik hizmet sağlayıcı
KW  - Lojistik sağlayıcı
KW  - endüstriyel pazarlama
KW  - Elektronik veri tabanı
KW  - literatür incelemesi
N2  - The importance of logisticactivities coming increasingly into prominence in recent years. Therefore, thenumber of enterprises that choose to carry out these logistics activities byoutsourcing logistics services providers are increasing day by day. These firmsthat are experts in logistics and called as “logistics service provider” or ‘logisticsprovider” have business relationships with enterprises that buy services fromthem. And, this relationship is considered in industrial marketing field. Inthis study, it is aimed to examine the academic studies conducted aboutlogistics service providers in the field of industrial marketing in the yearsbetween 2009 and 2018. For this purpose, academic studies in journals in thefield of industrial marketing with the keywords “logistics service provider”and “logistics provider” from national and international academic databasesrelated to the subject were analyzed. As it can be seen in the Turkish literature that there is no study in thefield of marketing that classifies the researches related to the logisticsservice providers on the basis of marketing theory, this study which aims toexamine the subject from the perspective of industrial marketing is expected tocontribute to the field. Due to the lack of studies addressing the issue in thecontext of industrial marketing, various marketing journals that could berelated to were also analyzed by expanding the scope of the study The studies analyzed wereevaluated in terms of author, title, year, published journal characteristics.
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CR  - Chen, K.-Y. ve Wu, W.-T. (2011), “Applying Analytic Network Process in Logistics Service Provider Selection - a Case Study of the Industry Investing in Southeast Asia”, International Journal of Electronic Business Management, 9(1), 24-36.
CR  - Cheng, Y.-H. ve Lee, F. (2010), “Outsourcing reverse logistics of high-tech manufacturing firms by using a systematic decision-making approach: TFT-LCD sector in Taiwan”, Industrial Marketing Management, 39(7), 1111–1119.
CR  - Chou, S., Chen, C.-W. ve Kuo, Y.-T. (2018), “Flexibility, collaboration and relationship quality in the logistics service industry”, Asia Pacific Journal of Marketing and Logistics, 30(3), 555–570.
CR  - Cooper, A. L.; Huscroft, J. R.; Overstreet, R. E.; & Hazen, B. T. (2016), “Knowledge management for logistics service providers: the role of learning culture”, Industrial Management & Data Systems, 116(3), 584-602.
CR  - Czakon, W. ve Kawa, A. (2018), “Network myopia: An empirical study of network perception”, Industrial Marketing Management, 73, 116–124.
CR  - Çelik Teker, S. (2017), “The Implementation of Analytic Hierarchy Process in Pharmaceutical Industry for Selection Process of 3rd Party Logistics Service Provider”, Öneri Dergisi, 12 (48), 107-124.
CR  - Delfmann, W., Albers, S. ve Gehring, M. (2003), “The impact of electronic commerce on logistics service providers”, International Journal of Physical Distribution & Logistics Management, 32 (3), 203–222.
CR  - Du, F., Ang, S., Yang, F. ve Yang, C. (2018), “Price and distribution range of logistics service providers considering market competition”, Asia Pacific Journal of Marketing and Logistics, 30(4), 762–778.
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CR  - Gidener Özaydın, G. & Deveci, A. (2015), “Lojistik Hizmet Sağlayıcı İşletmelerin Pazarlama Performansı Üzerine Ağ Organizasyonlarının Etkileri:  Örnek Olay Çalışması”, Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi, 7(2), 202-226.
CR  - Govindan, K.; Khodaverdi, R.; & Vafadarnikjoo, A. (2016), “A grey DEMATEL approach to develop third-party logistics provider selection criteria”, Industrial Management & Data Systems, 16(4), 690-722.
CR  - Grant, D., Juntunen, J., Juga, J. ve Juntunen, M.  (2014), “Investigating brand equity of third-party service providers”, Journal of Services Marketing, 28(3), 214–222.
CR  - Güzel, D., Tüzemen, A. ve Yaprak, B. (2017), “Firmaların 3PL (Üçüncü Parti Lojistik) Hizmet Sağlayıcılarını Seçerken Kullandıkları Kriterler Üzerine Bir Çalışma: Erzurum İhracatçıları Örneği”, Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 31(3), 775-792.
CR  - Hingley, M., Lindgreen, A. ve Grant, D. B. (2015), “Intermediaries in power-laden retail supply chains: An opportunity to improve buyer–supplier relationships and collaboration”, Industrial Marketing Management, 50, 78–84.
CR  - Huemer, L. (2012), “Unchained from the chain: Supply management from a logistics service provider perspective”, Journal of Business Research, 65(2), 258–264.
CR  - Jafari, H.; Nyberg, A.; & Hilletofth, P. (2016), “Postponement and logistics flexibility in retailing: a multiple case study from Sweden”, Industrial Management & Data Systems, 116(3), 445-465.
CR  - Jena, N. ve Seth, N. (2016), “Investigating the perceptions of Indian employees on logistics network and logistics cost on Indian steel sector”, Asia Pacific Journal of Marketing and Logistics, 28(3), 565–574.
CR  - Kaynak, R. ve İyigün, İ. (2016), “The Effects of Corporate Governance: Implications for Third Party Logistics Providers' Marketing Capability and Long-Term Relationships”, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 20(2), 0-0.
CR  - Keskin, M. H. (2011). Kavramlar, Prensipler, Uygulamalar Lojistik El Kitabı & Küresel Tedarik Zinciri Pratikleri. Gazi Kitabevi. Ankara.
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CR  - Krizman, A. (2009), “Involvement, Knowledge Sharing and Proactive Improvement as Antecedents of Logistics Outsourcing Performance”, Economic and Business Review for Central and South - Eastern Europe, 11(3), 233-259.
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CR  - Lin, Y.; Luo, J.; Cai, S.; Ma, S.; & Rong, K. (2016), “Exploring the service quality in the e-commerce context: a triadic view”, Industrial Management & Data Systems, 116(3), 388-415.
CR  - Marcus Wallenburg, C. ve Lukassen, P. (2011), “Proactive improvement of logistics service providers as driver of customer loyalty”, European Journal of Marketing, 45(3), 438–454.
CR  - Özer, Y. (2018), “Elektronik Ticaret Bilgi Sistemi (ETBİS) ve Bildirim Yükümlülükleri Uygulaması”, Vergi Dünyası Dergisi, 439, 167-171.
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CR  - Sahu, N. K.; Sahu, A. K.; & Sahu, A. K. (2015), “Appraisement and benchmarking of third-party logistic service provider by exploration of risk-based approach”, Cogent Business & Management, 2(1), 1-21.
CR  - Salih Börteçine, A. ve İsmail, İ. (2017), “Corporate and supply chain network governance of third party logistics service providers: Effects on buyers’ intention to continue the relationship”, Management & Marketing, 12(2), 277–296.
CR  - Sallnäs, U. ve Huge-Brodin, M. (2018), “De-greening of logistics? – Why environmental practices flourish and fade in provider-shipper relationships and networks”, Industrial Marketing Management, 74, 276–287. https://doi.org/10.1016/j.indmarman.2018.07.001
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CR  - Tan, A. W. K., Yifei, Z., Zhang, D. ve Hilmola, O.-P. (2014), “State of third party logistics providers in China”, Industrial Management & Data Systems, 114(9), 1322-1343.
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CR  - Vieira, C. L. S., Coelho, A. S. ve Luna, M. M. M. (2013), “ICT implementation process model for logistics service providers”, Industrial Management & Data Systems, 113(4), 484-505.
CR  - Xing, Y., Grant, D. B., McKinnon, A. C. ve Fernie, J. (2011), “The interface between retailers and logistics service providers in the online market”, European Journal of Marketing, 45(3), 334–357.
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CR  - Yuan, Y., Feng, B., Lai, F. ve Collins, B. J. (2018), “The role of trust, commitment, and learning orientation on logistic service effectiveness”, Journal of Business Research, 93, 37–50.
CR  - Zailani, S., Iranmanesh, M., Aziz, A. A. ve Kanapathy, K. (2017), “Halal logistics opportunities and challenges”, Journal of Islamic Marketing, 8(1), 127–139.
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UR  - https://dergipark.org.tr/tr/pub/gumusgjebs/issue//615520
L1  - https://dergipark.org.tr/tr/download/article-file/919894
ER  -