TY  - JOUR
T1  - Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form”
TT  - Analysis of Magnum Advertisements in the Context of Semiology from the Perspective of Globalization: “ Hedonism and its Icecream Form”
AU  - Özbey, Ali Ülvi
AU  - Tan, Zekiye
PY  - 2019
DA  - November
DO  - 10.33464/dorduncukuvvet.628757
JF  - Dördüncü Kuvvet Uluslararası Hakemli Dergi
PB  - Aydın Adnan Menderes  Üniversitesi
WT  - DergiPark
SN  - 2636-8633
SP  - 93
EP  - 110
VL  - 2
IS  - 2
LA  - en
KW  - globalization
KW  - semiotic
KW  - magnum
N2  - Globalization shows its effect neorly allaround the world. Advertising is one of these fields. While advertising is responsible for explaining thecharacteristics of a product, global world advertising does different thing.The individual wants to show satisfaction with the product he needs. By usingthis stragety, brands give individuals not only brand but also emotions wanted.While advertisers present the product, they can do this accoding to thecondition of the crociety. Unlike many brands that advertise on topicality,Magnum deals with the issues of more globalization. Magnum uses the realites ofglobal world such as the vanily of consumption, the body of women as materielSince it is seen that ads have different languages, semiotics analysis canreveal these differences. In this study, some concepts will be explained at thebeginning, their interrelations will be examined and semiotics will beanalyzed.
CR  - Ardıç, N., & Özcan, S. A. (2012). Küyerel Dönüşümler: Küreselleşme, Zihniyet, Siyaset. İstanbul: Küre Yayınları.
CR  - Başkaya, F. (2005). Küreselleşmenin Karanlık Bilançosu. Ankara: Özgür Üniversite Kitaplığı.
CR  - Barthes, R. (1993). Göstergebilimsel serüven. İstanbul: Ypı Kredi Yayınları.
UR  - https://doi.org/10.33464/dorduncukuvvet.628757
L1  - https://dergipark.org.tr/tr/download/article-file/864868
ER  -