TY - JOUR T1 - Fonksiyonel Olmayan Tüketici Davranışlarının Kavramsal Boyutu TT - THE CONCEPTUAL SCOPE OF DISFUNCTIONAL CONSUMER BEHAVIOR AU - Özdoğan, Feride Bahar AU - Alkibay, Sanem PY - 2007 DA - September JF - Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi PB - Ankara Hacı Bayram Veli Üniversitesi WT - DergiPark SN - 1301-4838 SP - 156 EP - 168 IS - 2 LA - tr AB - Kötü müşteri davranışı toplum normlarıyla uyumsuz olan eylemleri içerdiği için kurallara karşı gelinmesi durumunu bünyesinde bulundurur. Tüketicilerin kötü davranışları çalışanlar, işletmeler ve diğer tüketiciler için maddi kayıplara ve psikolojik hasara sebep olur. Fonksiyonel olmayan tüketici davranış biçimlerini unfunctional behavior daha iyi anlamak ve analiz etmek, davranışlarla mücadele etmek için daha iyi metotlar geliştirmek ve bu davranışların topluma olan olumsuz etkilerinin azaltılması noktasında önemlidir. Bu noktalardan hareketle, çalışmanın amacı tüketicinin kötü davranışı olarak tanımlanan bu fonksiyonel olmayan tüketici davranışını çeşitli boyutlarıyla kavramsal açıdan incelemek ve bu doğrultuda bu alanda çalışan araştırmacılara ışık tutmaktır KW - Tüketicilerin kötü davranışları KW - fonksiyonel olmayan davranış KW - eğitim N2 - A misconsumer behavior constructs activities that are breaking the rules of the society norms because of their inadaptable activities. This kind of misconsumer behavior brings on material lost and psychological damages to employees, enterprises and other consumers. Developing better methods and decreasing the negative effects on society is important to struggle, better conceive and analyze the consumer behaviors. At this point, the aim of the study is to examine the unfunctional consumer behaviors that are described as misbehaviors of consumers in different dimensions and to shed light on the analyzers working on this area CR - ALBERS-MILLER, N. (1999). 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