TY  - JOUR
T1  - SWOT-TOWS Analysis of Urla Destination’s Alternative Tourism Development
AU  - Eriş, Engin Deniz
AU  - Pırnar, İge
AU  - Kurtural, Sinem
PY  - 2019
DA  - December
DO  - 10.30625/ijctr.650380
JF  - Uluslararası Güncel Turizm Araştırmaları Dergisi
JO  - IJCTR
PB  - İzmir Katip Çelebi Üniversitesi
WT  - DergiPark
SN  - 2587-1528
SP  - 235
EP  - 244
VL  - 3
IS  - 2
LA  - en
AB  - The first part of the study provides a briefinformation on Urla district in Izmir, Turkey and briefly emphasizesalternative tourism benefits. The secondsection focuses on Urla district and the alternative tourism applications ofthe destination namely; festival tourism, heritage tourism, new-culturetourism, camping tourism, trekking tourism, yacht and sailing tourism, winetourism, gastronomy tourism, adventure tourism and eco- tourism. ASWOT analysis on Urla’s alternative tourism is derived and included in thefinal part where appropriate strategies and suggestions which are likely tooptimize the strengths and opportunities, to eliminate or strengthen theweaknesses and to handle the threats are developed. Thus, the suggestions areprovided according to the results of the analysis and include grouping thealternative tourism types for synergy and selection of one or two groupsaccording to the SWOT analysis results.
KW  - Alternative Tourism
KW  - Urla
KW  - SWOT Analysis
KW  - TOWS Analysis
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UR  - https://doi.org/10.30625/ijctr.650380
L1  - https://dergipark.org.tr/tr/download/article-file/903422
ER  -