@article{article_653689, title={Smart Shopping Experience of Customers Using Mobile Applications: A Field Research in Karabuk/Turkey}, journal={Gaziantep Üniversitesi Sosyal Bilimler Dergisi}, volume={19}, pages={1237–1254}, year={2020}, DOI={10.21547/jss.653689}, author={Yılmaz, Kasım and Temizkan, Volkan}, keywords={Akıllı Alışveriş Deneyimi,Akıllı Alışveriş Teknolojisi}, abstract={Today, stores equipped with smart retailing technologies (SRT) are evolving and new trends affect consumer behaviors. Customers more frequently have smart shopping experiences (SSE) using mobile applications which offers smart retailing technologies. The main purpose of this study is to analyze the effects of smart shopping experience of customers using mobile apps, on customer satisfaction and shopping productivity.
In this study face to face survey method was used where a total of 310 questionnaires were obtained and analyzed. Structural model was tested by using explanatory and confirmatory factor analysis. Analysis shows consumers are satisfied using mobile shopping applications in the context of smart shopping experience (SSE). Also SSE strongly affects shopping productivity.}, number={3}, publisher={Gaziantep Üniversitesi}