TY - JOUR T1 - ANALYSING THE ONTIC LAYERS OF THE DESIGN PRODUCTS AU - Güneş, Serkan PY - 2019 DA - December JF - Gazi University Journal of Science Part B: Art Humanities Design and Planning JO - GUJSPB PB - Gazi Üniversitesi WT - DergiPark SN - 2147-9534 SP - 505 EP - 520 VL - 7 IS - 4 LA - en AB - All being has something that shows itself even if one does not see it. Daily objects that exist may be seen as just the things that one uses. However, being for usage is only a form of data, not a form of being. Seeing that being will be possible only by communicating with possible things in the being in a way that complies with its ontic structure. This is because comprehension of ontic entirety makes it an obligation to propose a method that will analyze entirety and help us understand design products better. This paper attempts to propose a New Ontology-based method of ontological analysis to describe the polyphonic structure of the design product that shows togetherness and singularity in its plurality into three layers on a homogeneous real (physical) level and four levels on a heterogeneous irreal (spiritual) level. KW - being KW - ontology KW - ontological analysis method KW - product design CR - Barthes, R. (1981) Camera Lucida: Reflections on Photography, Hill and Wang, New York. CR - Berkeley, G. (1710) A Treatise Concerning the Principles of Human Knowledge, Jeremy Pepyat, Dublin. CR - Creusen, M. E. H. and Schoormans, J. P. L. (2005) ‘The different roles of product appearance in consumer choice’, Journal of Product Innovation Management, Vol. 22, pp. 63-81 CR - Croce, B. (2004) Aesthetic as Science of Expression and General Linguistic, Kessinger Publising, Montana. CR - Hartmann, N. (1949) Das Problem des Geistigen Seins, Walter de Gruyter & CO., Berlin. CR - Hartmann, N. (1965) Zur Grundlegung der Ontologie, Walter de Gruyter & CO., Berlin. CR - Heidegger, M. (1996) Being and Time, State University of New York Press, New York. CR - Ingarden, R. (1930) Das Literarische Kunstwerk, Niemeyer, Tübingen. CR - Kumar, M. and Garg, N. (2010) ‘Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?’, Journal of Consumer Psychology, Vol. 20, pp. 485–494 CR - Lovell, s. and Kemp, K. (2011) Dieter Rams: As Little Design as Possible, Phaidon Press, London. CR - Noble, C. H., and Kumar, M. (2010) ‘Exploring the appeal of product design: A grounded, value-based model of key design elements and relationships’, Journal of Product Innovation Management, Vol. 27, pp. 640–657 CR - Nussbaum, B. (2004) ‘The power of design’, Business week, Vol. 17 No.5, pp. 64 CR - Rams, D. (1989). ‘Omit the unimportant’, in V. Margolin (Ed.), Design Discourse: History, Theory, Criticism, The University of Chicago Press, Chicago, pp. 111-113 CR - Roy, R. (1993) ‘Case studies of creativity in innovative product development’, Design Studies, Vol. 14, pp. 423–443 CR - Schelling, F. W. J. (1989) The Philosophy of Art, University of Minnesota Press, Minneapolis. UR - https://dergipark.org.tr/tr/pub/gujsb/issue//655634 L1 - https://dergipark.org.tr/tr/download/article-file/892485 ER -