@article{article_659869, title={AUGMENTED REALITY APPLICATIONS IN MUSEUMS: THE CASE OF SAKIP SABANCI MUSEUM}, journal={Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi}, volume={21}, pages={255–274}, year={2021}, DOI={10.24889/ifede.839762}, author={Aytekin, Handan and Koçak, Nilüfer}, keywords={Artırılmış Gerçeklik, teknoloji, müze, turizm ve müzeler}, abstract={<p>Museums, as indispensable tourist attractions within the scope of cultural tourism, should therefore interact and communicate with visitors using up-to-date technology whilst further developing technology in order to sustain their existence. Augmented Reality (AR) is a contemporary technology that has the potential to be used in museology. This research aims to determine the evaluations of visitors to Sakıp Sabancı Museum of the use of current AR applications. For this research, 19 semistructured interviews were conducted using a convenience sampling method. The content of the interviews were analyzed using a descriptive analysis method. The results of the research reveal that most of the interviewees after the Atlı Köşk visits, in which Sakıp Sabancı Museum AR applications were used, they considered AR applications to be useful and believed they should be adopted by other museums. <br /> </p>}, number={2}, publisher={Dokuz Eylül Üniversitesi}