@article{article_66059, title={A STUDY ON MUSEUM CARD USERS’ PERCEIVED BENEFITS: HAGIA SOPHIA AND TOPKAPI MUSEUMS CASES}, journal={Dumlupınar Üniversitesi Sosyal Bilimler Dergisi}, pages={10–23}, year={2015}, author={Ekincek, Sema and Arıca, Reşat and İlbay, Begüm}, keywords={Tutundurma, Satış Tutundurma, Tüketici Yarar Algıları, Müzekart, Ayasofya ve Topkapı Müzeleri}, abstract={The aim of this paper, is to investigate the beneficial perception of the users of Museum Card which was presented to the consumers as a promotional instrument to encourage the visits of the Museums and the ruins. The data of the work were obtained from the face to face survey with the visitors of the Ayasofya and Topkapi Museums. The total of 204 visitors was surveyed. To investigate the beneficial perception of the consumers from the museum cards, a factor analysis was done. At the end of the work it was seen that the museum cards have promotional effect on the customers and the customers think them as advantageous instruments}, number={45}, publisher={Kütahya Dumlupınar Üniversitesi}