@article{article_681933, title={PAZARLAMA BİLGİ SİSTEMİNDEKİ GELİŞMELER IŞIĞINDA TANIMLANABİLECEK YENİ ROLLER}, journal={Öneri Dergisi}, volume={2}, pages={25–30}, year={1997}, DOI={10.14783/maruoneri.681933}, author={Erdil, Sabri}, keywords={Pazarlama bilgi sistemi}, abstract={<div style="text-align:justify;"> <span style="font-size:.9em;">Rapid developments in information technologies have resulted in dramatic changes in marketing information systems. Management information systems integrating all off the functions of a business have created integrated marketing information systems. It is claimed that this situation has a great impact on the roles of marketing mix. Increasing importance of marketing information system as an important part of the whole business system causes to approach traditional marketing mix in a different way. Both in technological and functional manners marketing information systems are included as a decision parameter to the traditional marketing mix. </span> </div>}, number={7}, publisher={Marmara Üniversitesi}