@article{article_687013, title={GREEN PRODUCT CONSUMPTION ANALYSIS: AWARENESS, INTEREST LEVEL AND SENSITIVITY OF CONSUMERS}, journal={Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi}, pages={594–614}, year={2020}, DOI={10.30794/pausbed.687013}, author={Yılmaz, Zafer}, keywords={Yeşil Ürün,yeşil tüketim,sürdürülebilir ürün}, abstract={Developing technologies and industrialization have triggered the rapid reduction of natural resources, and have changed the consumption behavior of consumers. Thanks to the awareness of this retrogression with the aid of scientific illumination, a conscious consumption concept ‘green consumption’ has been formed and currently an environmentalist movement is dominating the market forcing all parties take necessary steps for environmentally friendly production/consumption. In this paper, a survey is conducted and its consequences are interpreted in terms of awareness and sensitivity of consumers about the concept green product. Specifically, the effects of gender, education level and income status of consumers on their preferences are analyzed. It is concluded that education level and income status of participants makes differences on their preferences and when the income or education level is higher the participants feel free to purchase green products. The gender of participants does not make a difference on preferences caused by only gender.}, number={41}, publisher={Pamukkale Üniversitesi}