@article{article_728726, title={RELATIONSHIP BETWEEN CONSUMER BEHAVIOR BEFORE AND AFTER PURCHASE IN SOCIAL MEDIA}, journal={Uluslararası Batı Karadeniz Mühendislik ve Fen Bilimleri Dergisi}, volume={2}, pages={1–23}, year={2020}, author={Özgün, İlknur Gözde and Özcan, Burcu}, keywords={Sosyal Medya,Sosyal Medya Pazarlaması,Tüketici Davranışları,Parametrik Analizler,Satın Alma Öncesi ve Sonrası}, abstract={Technologies in the field of communication are developing rapidly today. Social media refers to communication and broadcasting platforms where individuals create interpersonal interaction. Social media marketing is an attempt to use social media to make companies’ products or services important to consumers and enable them to buy them. Consumer behavior examines how they attitude and purchase when choosing products and services to meet customers’ needs and wants. The “Relationship Between Consumer Behaviors Before and After Purchase in Social Media” study was carried out by using survey technique on 100 people. It was aimed to determine how the demographic characteristics of the users affect their behavior before and after purchasing on social media and to determine the relationship between consumers’ behavior before and after purchasing. Parametric tests were used to determine the relationship between consumer behavior before and after purchasing on social media, and the results obtained were interpreted.}, number={1}, publisher={Batı Karadeniz Akademisyenler Derneği (BAKAD)}