TY  - JOUR
T1  - THE ROLE OF BRAND EQUITY AND BRAND AWARENESS IN ATTRACTING OF NEW GRADUATED ENGINEERS IN CONSTRUCTION SECTOR IN TURKEY
TT  - THE ROLE OF BRAND EQUITY AND BRAND AWARENESS IN ATTRACTING OF NEW GRADUATED ENGINEERS IN CONSTRUCTION SECTOR IN TURKEY
AU  - Oskaybaş, Kader
AU  - Gümrükçü, Asil Selman
PY  - 2014
DA  - December
DO  - 10.17339/ejovoc.23344
JF  - Ejovoc (Electronic Journal of Vocational Colleges)
JO  - Ejovoc
PB  - Kırklareli Üniversitesi
WT  - DergiPark
SN  - 2146-7684
SP  - 65
EP  - 72
VL  - 4
IS  - 4
LA  - en
AB  - One of the conditions for sustainability of a company is to strategically attract and retain young personnel in accordance with the market rate which have received required education, who believe in the goals and aspirations of the organization and are dedicated to ensuring the success of the organization To identify these young brains and recruit them to the organization for long terms is a very difficult task especially in today’s communication and fast consumer society. The aim of this study is to investigate whether brand awareness/brand equity influences the attraction of new graduated and university students in the Turkish construction sector.
KW  - Company preference
KW  - brand awareness
KW  - young graduated engineering faculties personnel
N2  - One of the conditions for sustainability of a company is to strategically attract and retain young personnel in accordance with the market rate which have received required education, who believe in the goals and aspirations of the organization and are dedicated to ensuring the success of the organization To identify these young brains and recruit them to the organization for long terms is a very difficult task especially in today’s communication and fast consumer society. The aim of this study is to investigate whether brand awareness/brand equity influences the attraction of new graduated and university students in the Turkish construction sector.
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UR  - https://doi.org/10.17339/ejovoc.23344
L1  - https://dergipark.org.tr/tr/download/article-file/62655
ER  -