@article{article_744419, title={THE EFFECT OF LIFESTYLE ON THE DEMAND FOR ALTERNATIVE TOURISM}, journal={Uluslararası Yönetim İktisat ve İşletme Dergisi}, volume={14}, pages={187–198}, year={2018}, DOI={10.17130/ijmeb.2018137581}, author={Pektaş, Fatih}, keywords={Yaşam Tarzı,Alternatif Turizm,Pazar Bölümlendirme,Turizm Çeşitlendirme}, abstract={Tourism demand was strongly affected by cultural, social, personal, and psychological characteristics. Lifestyle is one of the personal and psychographic characteristics and this study was designed to investigate whether life style affects the demand for alternative tourism. This study was conducted in Aksaray, Turkey and study data were gathered from 402 participants, determined through convenience sampling method, via a questionnaire. Results of the multiple regression analyses demonstrated the effect of lifestyle on the demand for alternative tourism. Thus, this study revealed the importance of alternative tourism as a tourism product diversification tool according to target markets’ lifestyle}, number={1}, publisher={Zonguldak Bülent Ecevit Üniversitesi}