TY - JOUR T1 - Insta-worthiness of News in New Media Journalism: How to Understand News Values on Instagram TT - Yeni Medya Gazeteciliğinde Haberlerin Insta-değerliliği: Instagram’da Haber Değerini Anlamak AU - Seyıdov, Ilgar AU - Artan Özoran, Beris PY - 2020 DA - December DO - 10.17829/turcom.803352 JF - Türkiye İletişim Araştırmaları Dergisi JO - TURCOM PB - Marmara Üniversitesi WT - DergiPark SN - 2630-6220 SP - 186 EP - 203 IS - 36 LA - en AB - The Internet and Web 2.0 have changed the communication and information systems. Social mediahas emerged as an alternative or a developed version of traditional media. In this respect, journalismis obliged to keep up with the new technology. Social media has become an effective platform forinformation and news sharing. Traditional understanding of news values and newsworthiness has beenreconstructed within this period. Concepts such as share, like, comment, etc. have become significantfor news values and newsworthiness in digital age. In this context, this study aims to find out hownews values have changed on social media by focusing on Instagram. To this end, three newspapers,which have highest circulations in Turkey were sampled over a one-month period. Content analysiswas selected as research technique. Based on research questions, three-step analysis was conducted.The findings were discussed in the conclusion. A new term – insta-worthiness – is suggested in thisstudy to clarify the main components of news values on Instagram. KW - news values KW - new media journalism KW - Instagram KW - Insta-worthiness KW - Content Analysis N2 - İnternet ve Web 2.0 teknolojisi bilgi ve iletişim sistemlerini de yeniden şekillendirmiştir. Sosyal medya,geleneksel medyanın gelişmiş bir versiyonu ya da diğer bir ifadeyle alternatifi olarak ortaya çıkmıştır.Bu anlamda teknoloji ile değişen gazetecilik pratikleri açısından bakıldığında, sosyal medya bilgi vehaber paylaşımını sağlayan etkili bir platform niteliği kazanmıştır. Haber değerlerin geleneksel anlayışıda bu süreç içerisinde değişmiştir. Paylaşım, beğeni, yorum vb. kavramlar dijital çağda haber değerianlayışının bileşenleri haline gelmiştir. Bu bağlamda bu çalışma bir sosyal medya platform olanInstagram’a odaklanarak haber değerlerinin sosyal medyada nasıl değiştiğine odaklanmaktadır. Çalışmakapsamında Türkiye’de en yüksek tiraja sahip üç gazetenin bir aylık süreci incelenmiştir. Araştırmatekniği olarak içerik analizi seçilmiştir. Araştırma soruları temelinde üç aşamalı bir inceleme süreciizlenmiştir. Araştırma bulgularına istinaden insta-değerlilik kavramı önerilmekte ve tartışılmaktadır. CR - Allern, S. (2002). Journalistic and commercial news values. Nordicom Review, 23(1-2), 137-152. https://doi. org/10.1515/nor-2017-0327 CR - Araujo, T., & van der Meer GLA T. (2018). News values on social media: Exploring what drives peaks in user activity about organizations on Twitter. Journalism, 1-19. 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UR - https://doi.org/10.17829/turcom.803352 L1 - https://dergipark.org.tr/tr/download/article-file/1321125 ER -