TY  - JOUR
T1  - Tüketicilerin mobil (TV) uygulamalara karşı tutumlarının davranışsal niyetleri üzerindeki etkisi
TT  - The effect of consumers’ attitudes towards mobile (TV) applications on their behavioral intentions
AU  - Çavuşoğlu, Süleyman
AU  - Dayanç Kıyat, Gül Banu
PY  - 2021
DA  - December
Y2  - 2021
DO  - 10.31795/baunsobed.838746
JF  - Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
JO  - BAUNSOBED
PB  - Balıkesir Üniversitesi
WT  - DergiPark
SN  - 1301-5265
SP  - 1043
EP  - 1058
VL  - 24
IS  - 46
LA  - tr
AB  - Bu çalışma, tüketicilerin video akış içeren mobil (TV) uygulamalara karşı olan tutumlarının, kullanmaya yönelik davranışsal niyetlerine etkisini açıklamak amacıyla gerçekleştirilmiştir. Verilerin elde edilmesinde anket yöntemi kullanılmış ve mobil (TV) uygulama kullanan 537 kişiden oluşan örneklem verilerine ulaşılmıştır. Elde edilen verilerin testi SPSS ve AMOS analiz programları ile yapılmıştır. Araştırmada elde edilen bulgu ve analizler neticesinde mobil (TV) uygulamaların, kullanıcılar üzerinde kullanım kolaylığı ve fayda algısı oluşturduğu, kullanmaya yönelik tutumun ise davranışsal niyet üzerinde pozitif yönde ve oldukça güçlü bir etkisi olduğu değerlendirilmektedir.
KW  - Algılanan kullanım kolaylığı
KW  - Algılanan fayda
KW  - Tutum
KW  - Davranışsal niyet
N2  - This study was carried out to explain the effect of consumers' attitudes towards mobile (TV) applications containing video streaming on their behavioral intention to use. The survey method was used to obtain the data and the sample group of the study consisted of 537 people using mobile (TV) application. The obtained data were tested with through SPSS and AMOS analysis programs. As a result of the findings and analyses in the study, it was revealed that mobile (TV) applications create ease of use and benefit perception on users, and the attitudes towards their use has a positive and very strong effect on behavioral intention.
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UR  - https://doi.org/10.31795/baunsobed.838746
L1  - http://dergipark.org.tr/tr/download/article-file/1441342
ER  -