@article{article_860926, title={RANKING THE SKILL PRIORITIES OF BANKING MANAGERS FOR SERVICE DEVELOPMENT WITH FUZZY QUALIFLEX}, journal={ESAM Ekonomik ve Sosyal Araştırmalar Dergisi}, volume={2}, pages={109–128}, year={2021}, author={Dinçer, Hasan and Yuksel, Serhat}, keywords={Bankacılık Sektörü, Yeni Hizmet Geliştirme, Bulanık QUALIFLEX}, abstract={This study aims to evaluates the skills required by bank managers to be successful in developing new products and services. In this process, 3 different types of skills were identified: technical, conceptual and human skills. Fuzzy QUALIFLEX method is considered to rank these different skills. The findings state that conceptual skills are the most significant for the bank managers in order for the success of new service development process. Thus, it is recommended that banks should employ managers to the new product and service development department who have more effective conceptual skills. Because the managers, who have conceptual thinking skills, question why an event is necessary. Therefore, they can solve their complexity more successfully. Since this situation is crucial for new service development process, banks should firstly make a survey analysis with the candidates to understand their skills more effectively and give priorities for the people who have conceptual skills.}, number={1}, publisher={ESAM Ekonomik ve Sosyal Araştırmalar Derneği}