@article{article_96658, title={An Analysis of Oral Health Campaigns from a Social Marketing Perspective}, journal={Galatasaray Üniversitesi İletişim Dergisi}, pages={53–72}, year={2014}, url={https://izlik.org/JA52NH89RL}, author={Mumcu, Köksal, Şişman, Gonca, Leyla, Nur}, keywords={anahtar kelimler: sosyal pazarlama, ağız sağlığı, kampanyalar}, abstract={Objective: The aim of this study is to analyse oral health campaigns according to their use of social marketing in Turkey. Method: 35 oral health campaigns regarding oral health were assessed according to social marketing principles including message, target group, aim, communication strategies and tactics, and mass media tools.Results: The prominent aims of the campaigns were to facilitate awareness of oral health (24.5%, n=12), oral examination (26.5%, n=13), preventative oral healthcare and applications (16.4%, n=8). Since 22 of the 35 campaigns had more than one aim, different factors regarding target group and communication tools were combined. 7 campaigns used only communication tools such as billboard posters (5.71%, n=2), brochures (8.57%, n=3), TV programmes (2.86%, n=1), and CDs (2.86%, n=1) for oral health education.Conclusion: Since it is essential to organise campaigns for improving oral health in the population, social marketing professionals could help health professionals in planning new campaigns. Thus, the effectiveness of new campaigns will be increased.}