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Year 2023, , 27 - 41, 12.12.2023

Yüksel Akay Ünvan , Hande Duygu Yardımcı

https://doi.org/10.61725/abj.1379233

Abstract

References

  • American Marketing Association (2021). What is digital marketing? https://www.ama. org/pages/what-is-digital-marketing/.

THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES

Year 2023, , 27 - 41, 12.12.2023

Yüksel Akay Ünvan , Hande Duygu Yardımcı

https://doi.org/10.61725/abj.1379233

Abstract

Brand is an element that distinguishes a company's products and services from its competitors. The importance of the brand in the finance sector is quite great. For the consumer, the brand causes the company's products and services to be perceived as higher quality and more reliable. In today's competitive environment, brands in the financial services sector have marketing strategies that they must implement to differentiate themselves. The aim of the article is to touch upon the important points that brands must make in order to be preferred and to survive and differentiate in an ever-changing competitive environment. The article covers topics such as increasing brand value and brand image, creating high brand credibility, engaging in CSR activities, existing in the digital world, creating brand loyalty and brand awareness.

Keywords

Financial Services Brand Digital Marketing

References

  • American Marketing Association (2021). What is digital marketing? https://www.ama. org/pages/what-is-digital-marketing/.
There are 1 citations in total.

Details

Primary Language English
Subjects Product and Brand Management
Journal Section Research Articles
Authors

Yüksel Akay Ünvan 0000-0002-0983-1455

Hande Duygu Yardımcı 0009-0008-5247-8870

Publication Date December 12, 2023
Submission Date October 21, 2023
Acceptance Date December 12, 2023
Published in Issue Year 2023

Cite

APA Ünvan, Y. A., & Yardımcı, H. D. (2023). THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal, 3(2), 27-41. https://doi.org/10.61725/abj.1379233
AMA Ünvan YA, Yardımcı HD. THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal. December 2023;3(2):27-41. doi:10.61725/abj.1379233
Chicago Ünvan, Yüksel Akay, and Hande Duygu Yardımcı. “THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES”. AYBU Business Journal 3, no. 2 (December 2023): 27-41. https://doi.org/10.61725/abj.1379233.
EndNote Ünvan YA, Yardımcı HD (December 1, 2023) THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal 3 2 27–41.
IEEE Y. A. Ünvan and H. D. Yardımcı, “THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES”, AYBU Business Journal, vol. 3, no. 2, pp. 27–41, 2023, doi: 10.61725/abj.1379233.
ISNAD Ünvan, Yüksel Akay - Yardımcı, Hande Duygu. “THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES”. AYBU Business Journal 3/2 (December 2023), 27-41. https://doi.org/10.61725/abj.1379233.
JAMA Ünvan YA, Yardımcı HD. THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal. 2023;3:27–41.
MLA Ünvan, Yüksel Akay and Hande Duygu Yardımcı. “THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES”. AYBU Business Journal, vol. 3, no. 2, 2023, pp. 27-41, doi:10.61725/abj.1379233.
Vancouver Ünvan YA, Yardımcı HD. THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal. 2023;3(2):27-41.