EN
THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES
Abstract
Brand is an element that distinguishes a company's products and services from its competitors. The importance of the brand in the finance sector is quite great. For the consumer, the brand causes the company's products and services to be perceived as higher quality and more reliable. In today's competitive environment, brands in the financial services sector have marketing strategies that they must implement to differentiate themselves. The aim of the article is to touch upon the important points that brands must make in order to be preferred and to survive and differentiate in an ever-changing competitive environment. The article covers topics such as increasing brand value and brand image, creating high brand credibility, engaging in CSR activities, existing in the digital world, creating brand loyalty and brand awareness.
Keywords
References
- American Marketing Association (2021). What is digital marketing? https://www.ama. org/pages/what-is-digital-marketing/.
Details
Primary Language
English
Subjects
Product and Brand Management
Journal Section
Other
Authors
Publication Date
December 12, 2023
Submission Date
October 21, 2023
Acceptance Date
December 12, 2023
Published in Issue
Year 2023 Volume: 3 Number: 2
APA
Ünvan, Y. A., & Yardımcı, H. D. (2023). THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal, 3(2), 27-41. https://doi.org/10.61725/abj.1379233
AMA
1.Ünvan YA, Yardımcı HD. THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal. 2023;3(2):27-41. doi:10.61725/abj.1379233
Chicago
Ünvan, Yüksel Akay, and Hande Duygu Yardımcı. 2023. “THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES”. AYBU Business Journal 3 (2): 27-41. https://doi.org/10.61725/abj.1379233.
EndNote
Ünvan YA, Yardımcı HD (December 1, 2023) THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal 3 2 27–41.
IEEE
[1]Y. A. Ünvan and H. D. Yardımcı, “THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES”, AYBU Business Journal, vol. 3, no. 2, pp. 27–41, Dec. 2023, doi: 10.61725/abj.1379233.
ISNAD
Ünvan, Yüksel Akay - Yardımcı, Hande Duygu. “THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES”. AYBU Business Journal 3/2 (December 1, 2023): 27-41. https://doi.org/10.61725/abj.1379233.
JAMA
1.Ünvan YA, Yardımcı HD. THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal. 2023;3:27–41.
MLA
Ünvan, Yüksel Akay, and Hande Duygu Yardımcı. “THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES”. AYBU Business Journal, vol. 3, no. 2, Dec. 2023, pp. 27-41, doi:10.61725/abj.1379233.
Vancouver
1.Yüksel Akay Ünvan, Hande Duygu Yardımcı. THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal. 2023 Dec. 1;3(2):27-41. doi:10.61725/abj.1379233