Diğer
BibTex RIS Kaynak Göster
Yıl 2023, , 27 - 41, 12.12.2023
https://doi.org/10.61725/abj.1379233

Öz

Kaynakça

  • American Marketing Association (2021). What is digital marketing? https://www.ama. org/pages/what-is-digital-marketing/.

THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES

Yıl 2023, , 27 - 41, 12.12.2023
https://doi.org/10.61725/abj.1379233

Öz

Brand is an element that distinguishes a company's products and services from its competitors. The importance of the brand in the finance sector is quite great. For the consumer, the brand causes the company's products and services to be perceived as higher quality and more reliable. In today's competitive environment, brands in the financial services sector have marketing strategies that they must implement to differentiate themselves. The aim of the article is to touch upon the important points that brands must make in order to be preferred and to survive and differentiate in an ever-changing competitive environment. The article covers topics such as increasing brand value and brand image, creating high brand credibility, engaging in CSR activities, existing in the digital world, creating brand loyalty and brand awareness.

Kaynakça

  • American Marketing Association (2021). What is digital marketing? https://www.ama. org/pages/what-is-digital-marketing/.
Toplam 1 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Ürün ve Marka Yönetimi
Bölüm Research Articles
Yazarlar

Yüksel Akay Ünvan 0000-0002-0983-1455

Hande Duygu Yardımcı 0009-0008-5247-8870

Yayımlanma Tarihi 12 Aralık 2023
Gönderilme Tarihi 21 Ekim 2023
Kabul Tarihi 12 Aralık 2023
Yayımlandığı Sayı Yıl 2023

Kaynak Göster

APA Ünvan, Y. A., & Yardımcı, H. D. (2023). THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal, 3(2), 27-41. https://doi.org/10.61725/abj.1379233
AMA Ünvan YA, Yardımcı HD. THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal. Aralık 2023;3(2):27-41. doi:10.61725/abj.1379233
Chicago Ünvan, Yüksel Akay, ve Hande Duygu Yardımcı. “THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES”. AYBU Business Journal 3, sy. 2 (Aralık 2023): 27-41. https://doi.org/10.61725/abj.1379233.
EndNote Ünvan YA, Yardımcı HD (01 Aralık 2023) THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal 3 2 27–41.
IEEE Y. A. Ünvan ve H. D. Yardımcı, “THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES”, AYBU Business Journal, c. 3, sy. 2, ss. 27–41, 2023, doi: 10.61725/abj.1379233.
ISNAD Ünvan, Yüksel Akay - Yardımcı, Hande Duygu. “THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES”. AYBU Business Journal 3/2 (Aralık 2023), 27-41. https://doi.org/10.61725/abj.1379233.
JAMA Ünvan YA, Yardımcı HD. THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal. 2023;3:27–41.
MLA Ünvan, Yüksel Akay ve Hande Duygu Yardımcı. “THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES”. AYBU Business Journal, c. 3, sy. 2, 2023, ss. 27-41, doi:10.61725/abj.1379233.
Vancouver Ünvan YA, Yardımcı HD. THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES. AYBU Business Journal. 2023;3(2):27-41.