Dijital Çağda Tüketiciler İçin Bilginin Rolü (Endonezya Örneği)

Öz

Endüstri 4.0 devrimi ile birlikte teknolojinin gelişmesi kaçınılmaz olmuştur. Dolayısıyla makale, dijital çağda tüketici bilgisinin etkisini analiz etmeyi amaçlamıştır. Kullanılan araştırma yöntemi nitel tanımlayıcıdır. Bu sebeple, araştırma konusu ile ilgili olarak bilimsel makalelerden ve kitaplardan bir literatür taraması yapılmıştır. Araştırma sonuçlarına dayanarak, günümüz dijital çağında, dijital platformların karar vermede toplum için bir bilgi kaynağı haline geldiği ve tüketici davranışlarının önemli değişikliklere uğradığı söylenebilir. Ayrıca sosyal medyada platformlarında yer alan bilgiler, tüketici bilgisine bağlı olarak farklı şekilde algılanabilmektedir.

Anahtar Kelimeler

• Dijital Çağ
• Tüketici
• Davranış
• Bilgi

The Role of Information for Consumers in The Digital Era (Indonesia Case)

Abstract

The development of technology during industrial revolution 4.0 is an inevitability. Therefore, this conceptual paper aims to analyze the influence of consumer information and knowledge in the digital era. The research method used is qualitative descriptive, namely conducting a literature review sourced from scientific articles and books related to the research object of this conceptual paper. Based on the research results on this conceptual paper, in today's digital era, consumer behavior has undergone significant changes where digital platforms have become a source of information for the public in making decisions. In addition, the information available on electronic social media can be received differently depending on the knowledge of the consumer.

Keywords

• Digital Era
• Consumer
• Behavior
• Information
• Knowledge

Kaynakça

1. Amalia, N. (2013). Pemeringkatan obligasi PT Pefindo: Berdasarkan informasi keuangan. Accounting Analysis Journal, 2(2), 140–147.
2. Anggadini, S. D. (2014). Mekanisme Pengawasan Dewan Pengawas Syariah dan Bank Indonesia terhadap Bank Syariah. Majalah Ilmiah Unikom, 12(1), 77–84.
3. Bairizki, A., Irwansyah, R., Arifudin, O., Asir, M., Ganika, W. G., Karyanto, B. & Marietza, F. (2021). Manajemen Perubahan. Widina Bhakti Persada Bandung. Bettman, J. R. (1979). Memory Factors in Consumer Choice: A Review. Journal of Marketing, 43(2), 37–53.
4. Boyd, R. & Holton, R. J. (2018). Technology, innovation, employment and power: Does robotics and artificial intelligence really mean social transformation? Journal of Sociology, 54(3), 331–345. https://doi.org/10.1177/1440783317726591
5. Brucks, M. (1985). The Effects of Product Class Knowledge on Information Search Behavior. Journal of Consumer Research, 12(1), 1–16. https://doi.org/10.1086/209031
6. Chaffey, D. & Smith, P. (2013). Emarketing Excellece: Planning and optimizing your digital marketing. The New England journal of medicine (4th ed.). Routledge. https://doi.org/10.1056/NEJM196104062641401
7. Choi, J. J., Laibson, D. & Metrick, A. (2002). How does the internet affect trading? Evidence from investor behavior in 401(k) plans. Journal of Financial Economics, 64(3), 397–421. https://doi.org/10.1016/S0304-405X(02)00130-7
8. Emzir. (2016). Analisis Data. PT Raja Grafindo Persada.

9. Futri, P. S. & Juliarsa, G. (2014). Pengaruh Independensi, Profesionalisme, Tingkat Pendidikan, Etika Profesi, Pengalaman, dan Kepuasan Kerja Auditor pada Kualitas Audit Kantor Akuntan Publik di Bali. E-Jurnal Akuntansi Universitas Udayana, 7(2), 444–461. https://doi.org/10.1111/j.1365-2761.1986.tb01041.x
10. Grunert, K. G. & Valli, C. (2001). Designer-made meat and dairy products: Consumer-led product development. In Livestock Production Science (Vol. 72, pp. 83–98). Elsevier. https://doi.org/10.1016/S0301-6226(01)00269-X
11. Gumilar, G. & Zulfan, I. (2017). Penggunaan Media Massa Dan Internet Sebagai Sarana Penyampaian Informasi Dan Promosi Oleh Pengelola Industri Kecil Dan Menengah Di Bandung. Jurnal Kajian Komunikasi, 2(1), 85–92. https://doi.org/10.24198/jkk.vol2n1.9
12. Hansen, J. M., Saridakis, G. & Benson, V. (2018). Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions. Computers in Human Behavior, 80, 197–206. https://doi.org/10.1016/j.chb.2017.11.010
13. Hidayah, N., Badawi, A., Nugroho, L. & Prihanto, H. (2020). Human Capital and The Use Of Information Technology To Enhance Sustainable Competitive Advantages (Case study on Sharia Banking). Archives of Business Review, 8(6), 239–249. https://doi.org/10.14738/abr.86.8536
14. Howard, J. A. & Sheth, J. N. (1969). The Theory of Buyer Behavior. John Wiley and Sons.
15. Indah, I. N. & Yulianto, L. (2011). Pembuatan Website Sebagai Sarana Promosi Produk Kelompok Pidra Desa Gawang Kecamatan Kebonagung Kabupaten Pacitan. Journal Speed, 3(4), 30–33. https://doi.org/10.3112/SPEED.V3I4.1155
16. Jansson, J., Marell, A. & Nordlund, A. (2011). Exploring consumer adoption of a high involvement eco-innovation using value-belief-norm theory. Journal of Consumer Behaviour, 10(1), 51–60. https://doi.org/10.1002/cb.346
17. Kasyfi, H. (2018). APJII: Penetrasi Pengguna Internet Indonesia Capai 143 Juta Orang | Dailysocial. Retrieved January 25, 2020, from https://dailysocial.id/post/apjii-survei-internet-indonesia-2017
18. Kim, D. J., Ferrin, D. L. & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), 544–564. https://doi.org/10.1016/j.dss.2007.07.001
19. Kollat, D. T., Blackwell, R. D. & Engel, J. F. (1972). The current status of consumer behavior research: Developments during the 1968-1972 period. ACR Special Volumes.
20. Kotler, P. (1994). Reconceptualizing marketing: An interview with Philip Kotler. European Management Journal, 12(4), 353–361. https://doi.org/10.1016/0263-2373(94)90021-3
21. Kotler, P. & Pfoertsch, W. (2007). Being known or being one of many: The need for brand management for business-to-business (B2B) companies. Journal of Business & Industrial Marketing, 22(6), 357–362. https://doi.org/10.1108/08858620710780118
22. Lestari, D. P. (2015). Analisis Strategi Internet Marketing Butik Online Di Surabaya Melalui Instagram. Jurnal Commonline Departemen Komunikasi, 4(2), 412–424.
23. Luo, M. M., Chea, S. & Chen, J. S. (2011). Web-based information service adoption: A comparison of the motivational model and the uses and gratifications theory. Decision Support Systems, 51(1), 21–30. https://doi.org/10.1016/j.dss.2010.11.015
24. Maimunah, Sunarya, L. & Nina Larasati. (2012). Media Company Profile Sebagai Sarana. CCIT Journal, 5(40), 281–301.
25. Mak, V. & Braspenning, J. (2012, September 30). Errare humanum est: Financial Literacy in European Consumer Credit Law. Journal of Consumer Policy. Springer. https://doi.org/10.1007/s10603-012-9198-5
26. McLaughlin, B. Rossman, T., & McLeod, B. (1983). Second Language Learning: an Information-Processing Perspective. Language Learning, 33(2), 135–158. https://doi.org/10.1111/j.1467-1770.1983.tb00532.x
27. Mokyr, J., Vickers, C. & Ziebarth, N. L. (2015). The history of technological anxiety and the future of economic growth: Is this time different? Journal of Economic Perspectives, 29(3), 31–50. https://doi.org/10.1257/jep.29.3.31
28. Morrar, R., Arman, H. & Mousa, S. (2017). The Fourth Industrial Revolution (Industry 4.0): A Social Innovation Perspective. Technology Innovation Management Review, 7(11), 12–20. https://doi.org/10.22215/TIMREVIEW/1396
29. Mumtaha, H. A. & Khoiri, H. A. (2019). Analisis Dampak Perkembangan Revolusi Industri 4.0 dan Society 5.0 Pada Perilaku Masyarakat Ekonomi (E-Commerce). JURNAL PILAR TEKNOLOGI : Jurnal Ilmiah Ilmu Ilmu Teknik, 4(2), 55–60. https://doi.org/10.33319/piltek.v4i2.39
30. Mura, M., Lettieri, E., Radaelli, G. & Spiller, N. (2013). Promoting professionals’ innovative behaviour through knowledge sharing: The moderating role of social capital. Journal of Knowledge Management, 17(4), 527–544. https://doi.org/10.1108/JKM-03-2013-0105
31. Nicosia, F. M. (1966). Consumer Decision Processes; Marketing and Advertising Implications. Englewood Cliffs, NJ: Prentice-Hall.
32. Nisak, A., Saryadi. & Suryoko, S. (2013). Pengaruh Kelompok Acuan dan Pengetahuan tentang Perbankan Syariah terhadap Minat Menabung di Perbankan Syariah Semarang. Jurnal Ilmu Administrasi Bisnis`, 1(1), 44–50.
33. Nugroho, L., Utami, W., Sanusi, Z. M., & Setiyawati, H. (2018). Corporate Culture and Financial Risk Management in Islamic Social Enterprises (Indonesia Evidence). International Journal of Commerce and Finance (Vol. 4).
34. Özüdoğru, A. G., Ergün, E., Ammari, D. & Görener, A. (2018). How industry 4.0 changes business: A commercial perspective. International Journal of Commerce and Finance, 4(May 2019), 84–95.
35. Peter, J.P, Olson, J. . & Grunert, K. . (1999). Consumer Behaviour and Marketing Strategy (Vol. 3). McGraw-Hill.
36. Pramono, Y. (2019). APJII: Jumlah Pengguna Internet di Indonesia Tembus 171 Juta Jiwa. Retrieved March 17, 2020, from https://tekno.kompas.com/read/2019/05/16/03260037/apjii-jumlah-pengguna-internet-di-indonesia-tembus-171-juta-jiwa
37. Purnamasari, D. (2013). Pengaruh Etika Auditor, Pengalaman, Pengetahuan Dan Perilaku Disfungsional Terhadap Kualitas Audit. Jurnal NeO-Bis, 7(2), 1–17.
38. Radecki, C. M. & Jaccard, J. (1995). Perceptions of knowledge, actual knowledge, and information search behavior. Journal of Experimental Social Psychology, 31(2), 107–138. https://doi.org/10.1006/jesp.1995.1006
39. Rowley, J. E. (2002). Reflections on customer knowledge management in e-business. Qualitative Market Research: An International Journal, 5(4), 268–280. https://doi.org/10.1108/13522750210443227
40. Sexton, R. S., Johnson, R. A. & Hignite, M. A. (2002). Predicting Internet/e-commerce use. Internet Research, 12(5), 402–410. https://doi.org/10.1108/10662240210447155
41. Sheth, J. N., Newman, B. I. & Gross, B. L. (1991). Why We Buy What We Buy: A Theory of Consumption Values. Journal of Business Research, 22(2), 159–170.
42. Ślusarczyk, B. (2018). Industry 4.0 – Are we ready? Polish Journal of Management Studies, 17(1), 232–248. https://doi.org/10.17512/pjms.2018.17.1.19
43. Teo, T. S. H. & Yeong, Y. D. (2003). Assessing the consumer decision process in the digital marketplace. Omega, 31(5), 349–363. https://doi.org/10.1016/S0305-0483(03)00055-0
44. Vaidya, S., Ambad, P. & Bhosle, S. (2018). Industry 4.0 – A Glimpse. In 2nd International Conference on Materials Manufacturing and Design Engineering 2nd International Conference on Materials Manufacturing and Design Engineering (Vol. 20, pp. 233–238). Elsevier B.V. https://doi.org/10.1016/j.promfg.2018.02.034
45. Wilde, S. (2011). Customer Knowledge Management: improving customer relationship through knowledge application. Springer Science & Business Media.
46. Witkowski, K. (2017). Internet of Things, Big Data, Industry 4.0 - Innovative Solutions in Logistics and Supply Chains Management. In 7th International Conference on Engineering, Project, and Production Management Internet (Vol. 182, pp. 763–769). The Author(s). https://doi.org/10.1016/j.proeng.2017.03.197
47. Yazdi, M. (2012). E-Learning sebagai Media Pembelajaran Interaktif Berbasis Teknologi Informasi. Jurnal Ilmiah Foristek, 2(1), 143–152.
48. Yulianti, R. (2016). Pengaruh Minat Masyarakat Aceh terhadap Keputusan Memilih Produk Perbankan Syariah di Kota Banda Aceh. Jurnal Dinamika Akuntansi Dan Bisnis, 2(1), 14–28. https://doi.org/10.24815/jdab.v2i1.3599