Predictors of Satisfaction for American Aesthetic Tourism at the Mexican Border

Year 2019, Volume: 7 Issue: 1, 38 - 56, 31.05.2019

Karen Ramos Onesimo Cuamea

https://doi.org/10.30519/ahtr.468484

Cited By: 1

Abstract

The aim of this study was to find
out the predictors for aesthetic tourism patients´ satisfaction of the American
travelers to Tijuana. The information was obtained by applying a survey to a
sample of 385 visitors - patients from clinics in the city. Four dimensions
were included in the multiple regression analysis. The results obtained show
that the two key factors influence satisfaction level: Medical facilities,
services and price dimension, and Geographical and cultural proximity
dimensions. Theoretical value of this article is in its contribution to the few
body of knowledge on factors that influence the aesthetic tourism satisfaction,
as well as, the identification of its main characteristics that allow for the
understanding of tourist’s behavior in a binational environment. In the same
sense, the results allow the owners and managers of clinics in this binational
region to develop strategies to attract this market segment.

Keywords

Aesthetic tourism, patients’ satisfaction, binational region, health tourism, multiple linear regression model

References

• Alsarayreh, M., Mahasneh, M. & Al Nawaiseh, K. (2017). A Study of the Determinants Influencing Customer Satisfaction in the Medical Tourism Industry in Jordan. International Review of Management and Marketing. 7(3), pp. 349-356. available at http: www.econjournals.com
• Arriaga, Cadena Girón & Ortiz (2013). Características y hábitos de consumo de los turistas que utilizan servicios médicos odontológicos en la ciudad de Tijuana, Baja California. Trabajo de Investigación inédito. Tijuana, México: Facultad de Turismo y Mercadotecnia, UABC.
• Bédiová, M., and Ryglová, K., (2015). The main factors influencing the destination choice, satisfaction and the loyalty of ski resorts customers in the context of different research approaches. Acta Univ. Agric. Silvic. Mendelianae Brun, 63, 499-505. https://doi.org/10.11118/actaun201563020499
• Bustamante, A. (2014). Globalization and medical tourism: The North American Experience. International Journal of Health Policy and Management, 2014, 3(1), 47–49. DOI: 10.15171/ijhpm.2014.57
• European Hospital and Healthcare Federation (2015). Medical Tourism. Available at: https://www.bmgf.gv.at/cms/home/attachments/3/9/5/CH1161/CMS1182951248070/hope_medical_tourism_september_2015.pdf
• Fetscherin, M. & Stephano, R. (2016). The medical tourism index: Scale development and validation. Tourism Management. 52, pp. 539 -556. https://doi.org/10.1016/j.tourman.2015.08.010
• Footman K., Knai, C., Baeten, R., Ketevan, G. & McKee, M. (2014). Cross Border Health Care in Europe. Copenaghen: WHO Regional Office for Europe and European Observatory on Health Systems and Policies; policy 14.
• Han, H. & Hyun, S. (2015). Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management. 46, pp. 20-29. https://doi.org/10.1016/j.tourman.2014.06.003
• Health Tourism (2015). Medical Tourism Statistics and Facts. An Essential Fact Sheet and Guide on Medical Tourism Statistics. Available on: https://www.health-tourism.com/medical-tourism/statistics/
• Johnston, R., Crooks, V., Adams, K., Snyder, J. & Kingsbury, P. (2010). “What is known about the effects of medical tourism in destination and departure countries? A scoping review”. International journal for equity and health. Vol. 9:24
• Jónás‐Berki, M., Csapó, J., Pálfi, A. & Aubert, A. (2015). A Market and Spatial Perspective of Health Tourism Destinations: The Hungarian Experience. Int. J. Tourism Res., 17: 602–612. doi: 10.1002/jtr.2027.
• Khuong M., & Nguyen, P. (2017). Factors Affecting Tourist Destination Satisfaction and Return Intention – A Study in Ho Chi Minh City, Vietnam. Journal of Economics, Business and Management, Vol. 5, No. 2.
• Lazar, C. & Deneuve, S. (2013). Patient’s perception of cosmetic surgery at a time of globalization, medical consumerism, and mass media culture: A French experience. Aesthetic Surgery Journal. 33 (6) 878-885. DOI: 1177/1090820X13493637
• Lee, J. & Kim, H. (2015). Success factors of health tourism: cases of Asian tourism cities", International Journal of Tourism Cities, Vol. 1 Issue: 3, pp.216-233. Available at: https://doi.org/10.1108/IJTC-08-2014-0014
• Livingston, A. (2015). Plastic paradise: the trends & effects of cosmetic surgery tourism in economically growing countries. The Cohen journal. Vol. 2: Iss. 1, Article Available at: http://digitalcommons.library.umaine.edu/tcj/vol2/iss1/2.
• Medical Tourism Association (2013). MTA Medical Tourism Survey Report. Retrieved from: www.medicaltourismassociation.com/en/2013-mta-survey-report.html
• Mexico Union Congress (2003). Federal Law to Prevent and Eliminate Discrimination. Official Journal of the Federation. Available at: http://www.diputados.gob.mx/LeyesBiblio/pdf/262_011216.pdf
• Montgomery, D., Peck, E. &Vining, G. (2012). Introduction to Linear Regression Analysis, 5th Edition. Wiley: USA. ISBN: 978-0-470-54281-1
• Nunnally, J. (1978). Psychometric Theory. New York, Mc Graw Hill.
• Nuzzo, R. (2014) “Scientific method: statistical errors,” Nature, vol. 506, no. 7487, pp. 150–152.
• Park, J., Ahn, J. & Yoo, W. (2017). The Effects of Price and Health Consciousness and Satisfaction on the Medical Tourism Experience. Journal of Healthcare Management. 62(6): pp. 405-417.
• Pollard, K. (2012). How can we measure a destination's attractiveness? International Medical Travel Journal. Medical Tourism Associations & Clusters. Retrieved from https://www.imtj.com/blog/how-can-we-measure-destinations-attractiveness/
• Rao, V. & Choudhury, R. (2017). A study of the factors influencing customer satisfaction in medical tourism in India. International Journal of Business and General Management. Vol. 6, Issue 5, pp. 7-22. Available at: www.iaset.us
• Rea, L. y Parker, R., (1991). Survey Research: A practical guide. Collegiate Publication Service: San Diego.
• Salkind, N. (2006). Encyclopedia of Measurement and Statistics. USA: Sage.
• Secretariat of Tourism of Baja California (2013). Update of the medical and health tourist profile and its impact on the economy of Baja California. Government of Baja California. Available at: https://descubrebajacalifornia.com/files/estudios/Turismo-medico-y-de-salud-y-su-Impacto-Economico-en-BC2013.pdf
• Snyder, J., Crooks, V., Johnston, R., Cerón, A., & Labonté, R. (2016). That’s enough patients for everyone!”: Local stakeholders’ views on attracting patients into Barbados and Guatemala’s emerging medical tourism sectors. Globalization and Health, 12:60. https://doi.org/10.1186/s12992-016-0203-7
• SRE (2014). Información sobre visas y requisitos de entrada. Ley Federal de Derechos, Artículo 22, Fracción III, Inciso D.
• World Trade Organization (2014). Medical and Wellness Tourism: Lessons from Asia. Switzerland: World Trade Organization and the United Nations.