Yıl 2020, Cilt 8 , Sayı 2, Sayfalar 256 - 287 2020-12-25

Exploring the Collaborative Consumption Journey: The Case of Access-Based Consumption

Özge ÖZGEN [1] , Nilay BIÇAKCIOĞLU-PEYNİRCİ [2]


This study explores the collaborative consumption journey in purchase funnel, covering both the pre-accommodation and during/post-accommodation stages, and extends knowledge toward the intersection of customer experience and the field of shared economics. Firstly, we identify all potential touchpoints in multiple stages of the collaborative consumption journey through in-depth interviews and then we investigate experiential dimensions of the collaborative consumption journey by means of a qualitative study and the prioritization of dimensions of customer experience through the Analytical Hierarchical Process methodology by analysing two different types of access-based consumption: the renting platform Airbnb and the lending platform Couchsurfing. Touchpoints were framed under four groups: (a) brand-owned, (b) partner-owned, (c) customer-owned and (d) social/external. The results demonstrate that sensory, affective and cognitive dominant experiences act as the primary roles for both collaborative consumption platforms in the pre-accommodation stage, whereas the collaborative consumption experience is enriched with distinct experiences in the during/post-accommodation stage. The cognitive experience is relatively more important for Airbnb, while sensory experience plays a more critical role in the Couchsurfing journey in the pre-accommodation stage. These experiences then shift into affective and relational experiences during/post-accommodation stage.
customer journey, touchpoint, collaborative consumption, sharing economy, Airbnb, Couchsurfing
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Birincil Dil en
Konular Otelcilik, Konaklama, Spor ve Turizm
Bölüm Araştırma Makalesi
Yazarlar

Orcid: 0000-0002-1328-3658
Yazar: Özge ÖZGEN (Sorumlu Yazar)
Kurum: DOKUZ EYLUL UNIVERSITY
Ülke: Turkey


Orcid: 0000-0002-7705-3827
Yazar: Nilay BIÇAKCIOĞLU-PEYNİRCİ
Kurum: DOKUZ EYLUL UNIVERSITY
Ülke: Turkey


Tarihler

Başvuru Tarihi : 11 Şubat 2020
Kabul Tarihi : 10 Eylül 2020
Yayımlanma Tarihi : 25 Aralık 2020

Bibtex @araştırma makalesi { ahtr687956, journal = {Advances in Hospitality and Tourism Research (AHTR)}, issn = {2147-9100}, eissn = {2148-7316}, address = {Akdeniz University, Tourism Faculty Dumlupınar Boulevard Post Code: 07058 Campus ANTALYA, TURKEY}, publisher = {Akdeniz Üniversitesi}, year = {2020}, volume = {8}, pages = {256 - 287}, doi = {10.30519/ahtr.687956}, title = {Exploring the Collaborative Consumption Journey: The Case of Access-Based Consumption}, key = {cite}, author = {Özgen, Özge and Bıçakcıoğlu-peynirci, Nilay} }
APA Özgen, Ö , Bıçakcıoğlu-peynirci, N . (2020). Exploring the Collaborative Consumption Journey: The Case of Access-Based Consumption . Advances in Hospitality and Tourism Research (AHTR) , 8 (2) , 256-287 . DOI: 10.30519/ahtr.687956
MLA Özgen, Ö , Bıçakcıoğlu-peynirci, N . "Exploring the Collaborative Consumption Journey: The Case of Access-Based Consumption" . Advances in Hospitality and Tourism Research (AHTR) 8 (2020 ): 256-287 <https://dergipark.org.tr/tr/pub/ahtr/issue/58625/687956>
Chicago Özgen, Ö , Bıçakcıoğlu-peynirci, N . "Exploring the Collaborative Consumption Journey: The Case of Access-Based Consumption". Advances in Hospitality and Tourism Research (AHTR) 8 (2020 ): 256-287
RIS TY - JOUR T1 - Exploring the Collaborative Consumption Journey: The Case of Access-Based Consumption AU - Özge Özgen , Nilay Bıçakcıoğlu-peynirci Y1 - 2020 PY - 2020 N1 - doi: 10.30519/ahtr.687956 DO - 10.30519/ahtr.687956 T2 - Advances in Hospitality and Tourism Research (AHTR) JF - Journal JO - JOR SP - 256 EP - 287 VL - 8 IS - 2 SN - 2147-9100-2148-7316 M3 - doi: 10.30519/ahtr.687956 UR - https://doi.org/10.30519/ahtr.687956 Y2 - 2020 ER -
EndNote %0 Advances in Hospitality and Tourism Research (AHTR) Exploring the Collaborative Consumption Journey: The Case of Access-Based Consumption %A Özge Özgen , Nilay Bıçakcıoğlu-peynirci %T Exploring the Collaborative Consumption Journey: The Case of Access-Based Consumption %D 2020 %J Advances in Hospitality and Tourism Research (AHTR) %P 2147-9100-2148-7316 %V 8 %N 2 %R doi: 10.30519/ahtr.687956 %U 10.30519/ahtr.687956
ISNAD Özgen, Özge , Bıçakcıoğlu-peynirci, Nilay . "Exploring the Collaborative Consumption Journey: The Case of Access-Based Consumption". Advances in Hospitality and Tourism Research (AHTR) 8 / 2 (Aralık 2020): 256-287 . https://doi.org/10.30519/ahtr.687956
AMA Özgen Ö , Bıçakcıoğlu-peynirci N . Exploring the Collaborative Consumption Journey: The Case of Access-Based Consumption. Advances in Hospitality and Tourism Research (AHTR). 2020; 8(2): 256-287.
Vancouver Özgen Ö , Bıçakcıoğlu-peynirci N . Exploring the Collaborative Consumption Journey: The Case of Access-Based Consumption. Advances in Hospitality and Tourism Research (AHTR). 2020; 8(2): 256-287.
IEEE Ö. Özgen ve N. Bıçakcıoğlu-peynirci , "Exploring the Collaborative Consumption Journey: The Case of Access-Based Consumption", Advances in Hospitality and Tourism Research (AHTR), c. 8, sayı. 2, ss. 256-287, Ara. 2020, doi:10.30519/ahtr.687956