Yıl 2021, Cilt , Sayı , Sayfalar 0 - 0 2021-01-06

The Effect of Market-Oriented and Brand-Oriented Service Improvement On Hotel Performance

Serhat Adem SOP [1]


This study tests a holistic model covering the antecedents and consequences of service improvement within the context of the hospitality industry. Market orientation and brand orientation are considered among the antecedents of service improvement. Consequences of service improvement, on the other hand, are the sub-dimensions of hotel performance. Data were collected from 121 hotel managers via online questionnaire technique. The research model was tested with PLS-SEM method. Findings related to the direct effect hypotheses show that customer orientation has positive effects on brand orientation and service improvement. While competitor orientation affects brand orientation positively, it does not have a direct effect on service improvement. There is a positive relationship between brand orientation and service improvement. Service improvement enhances the customer performance of a hospitality enterprise while not having a direct effect on the economic performance of the enterprise. On the other hand, customer performance of a hotel increases the economic performance and economic performance enhances its financial performance. Hypotheses concerning the indirect effect indicate that competitor orientation affects service improvement behavior through brand orientation. Similarly, service improvement and economic performance relationship is mediated by customer performance, and customer orientation and economic performance relationship by brand orientation.
Market and Brand Orientation, Service Improvement, Customer Performance, Economic Performance, Financial Performance, Hospitality Industry
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Birincil Dil en
Konular Otelcilik, Konaklama, Spor ve Turizm
Bölüm Araştırma Makalesi
Yazarlar

Orcid: 0000-0001-9096-9496
Yazar: Serhat Adem SOP (Sorumlu Yazar)
Kurum: Burdur Mehmet Akif Ersoy University
Ülke: Turkey


Tarihler

Başvuru Tarihi : 31 Temmuz 2020
Kabul Tarihi : 23 Ekim 2020
Yayımlanma Tarihi : 6 Ocak 2021

Bibtex @araştırma makalesi { ahtr776199, journal = {Advances in Hospitality and Tourism Research (AHTR)}, issn = {2147-9100}, eissn = {2148-7316}, address = {Akdeniz University, Tourism Faculty Dumlupınar Boulevard Post Code: 07058 Campus ANTALYA, TURKEY}, publisher = {Akdeniz Üniversitesi}, year = {2021}, volume = {}, pages = {0 - 0}, doi = {10.30519/ahtr.776199}, title = {The Effect of Market-Oriented and Brand-Oriented Service Improvement On Hotel Performance}, key = {cite}, author = {Sop, Serhat Adem} }
APA Sop, S . (2021). The Effect of Market-Oriented and Brand-Oriented Service Improvement On Hotel Performance . Advances in Hospitality and Tourism Research (AHTR) , , 0-0 . DOI: 10.30519/ahtr.776199
MLA Sop, S . "The Effect of Market-Oriented and Brand-Oriented Service Improvement On Hotel Performance" . Advances in Hospitality and Tourism Research (AHTR) (2021 ): 0-0 <https://dergipark.org.tr/tr/pub/ahtr/issue/59492/776199>
Chicago Sop, S . "The Effect of Market-Oriented and Brand-Oriented Service Improvement On Hotel Performance". Advances in Hospitality and Tourism Research (AHTR) (2021 ): 0-0
RIS TY - JOUR T1 - The Effect of Market-Oriented and Brand-Oriented Service Improvement On Hotel Performance AU - Serhat Adem Sop Y1 - 2021 PY - 2021 N1 - doi: 10.30519/ahtr.776199 DO - 10.30519/ahtr.776199 T2 - Advances in Hospitality and Tourism Research (AHTR) JF - Journal JO - JOR SP - 0 EP - 0 VL - IS - SN - 2147-9100-2148-7316 M3 - doi: 10.30519/ahtr.776199 UR - https://doi.org/10.30519/ahtr.776199 Y2 - 2020 ER -
EndNote %0 Advances in Hospitality and Tourism Research (AHTR) The Effect of Market-Oriented and Brand-Oriented Service Improvement On Hotel Performance %A Serhat Adem Sop %T The Effect of Market-Oriented and Brand-Oriented Service Improvement On Hotel Performance %D 2021 %J Advances in Hospitality and Tourism Research (AHTR) %P 2147-9100-2148-7316 %V %N %R doi: 10.30519/ahtr.776199 %U 10.30519/ahtr.776199
ISNAD Sop, Serhat Adem . "The Effect of Market-Oriented and Brand-Oriented Service Improvement On Hotel Performance". Advances in Hospitality and Tourism Research (AHTR) / (Ocak 2021): 0-0 . https://doi.org/10.30519/ahtr.776199
AMA Sop S . The Effect of Market-Oriented and Brand-Oriented Service Improvement On Hotel Performance. Advances in Hospitality and Tourism Research (AHTR). 2021; 0-0.
Vancouver Sop S . The Effect of Market-Oriented and Brand-Oriented Service Improvement On Hotel Performance. Advances in Hospitality and Tourism Research (AHTR). 2021; 0-0.
IEEE S. Sop , "The Effect of Market-Oriented and Brand-Oriented Service Improvement On Hotel Performance", Advances in Hospitality and Tourism Research (AHTR), ss. 0-0, Oca. 2021, doi:10.30519/ahtr.776199