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Exploring Experiential Quality in Sport Tourism Events: The Case of Macau Grand Prix

Yıl 2021, Cilt 9, Sayı 1, 78 - 105, 01.06.2021
https://doi.org/10.30519/ahtr.821699

Öz

Understanding tourists’ future behavior is significant for local tourism profits. This paper aims to examine the interrelationships among experiential quality, tourist satisfaction, experiential trust, sharing tourism experience on social media, and extension effect. 796 responses were collected in the 66th MGP (Macau Grand Prix) via questionnaires. The results reveal that four dimensions (physical environment quality, access quality, outcome quality, and enjoyment quality) have positive effects on experiential quality. In addition, the results also indicate the following relationships: Experiential quality has a significant effect on tourist satisfaction; experiential quality and tourist satisfaction positively influence experiential trust; tourist satisfaction and experiential trust have significant effects on behavior of sharing tourism experience on social media, and both tourist satisfaction and experiential trust positively influence extension effect. This paper identifies the dimensions of experiential quality in sport tourism events and it plays a leading role in extending literature on tourists’ behavioral intentions of sharing behavior on social media and extension effect. The findings assist practitioners to implement marketing strategies of MGP, which enhance the extension effect and the new marketing promotions through social media. They also help various stakeholders such as destination managers and travel agents to trigger and increase local tourism profits.

Kaynakça

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  • Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
  • Chen, C. K. (2016). Staging mass participation marathons in heritage tourism destinations: seeing through the eyes of distance runners. Journal of Touismology, 2(2), 2-12.
  • Chinomona, R. (2013). The influence of brand experience on brand satisfaction, trust and attachment in South Africa. International Business & Economics Research Journal (IBER), 12(10), 1303-1316.
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  • Choi, B. J., & Kim, H. S. (2013). The impact of outcome quality, interaction quality, and peer‐to‐peer quality on customer satisfaction with a hospital service. Managing Service Quality: An International Journal, 23(3), 188-204.
  • Choi, C., & Bum, C. H. (2020). Changes in the type of sports activity due to COVID-19: Hypochondriasis and the intention of continuous participation in sports. International Journal of Environmental Research and Public Health, 17(13), 4871.
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Yıl 2021, Cilt 9, Sayı 1, 78 - 105, 01.06.2021
https://doi.org/10.30519/ahtr.821699

Öz

Kaynakça

  • Alegre, J., & Garau, J. (2010). Tourist satisfaction and dissatisfaction. Annals of Tourism Research, 37(1), 52-73.
  • Al‐Msallam, S. (2020). The impact of tourists' emotions on satisfaction and destination loyalty–an integrative moderated mediation model: tourists' experience in Switzerland. Journal of Hospitality and Tourism Insights, 3(5), 509-528.
  • Arnegger, J., & Herz, M. (2016). Economic and destination image impacts of mega-events in emerging tourist destinations. Journal of Destination Marketing & Management, 5(2), 76-85.
  • Bae, S. J., Lee, H., Suh, E.-K., & Suh, K.-S. (2017). Shared experience in pretrip and experience sharing in posttrip: a survey of Airbnb users. Information & management, 54(6), 714-727.
  • Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: a global perspective. Pearson, Bergen Country, NJ.
  • Brady, M. K., & Cronin Jr, J. J. (2001). Some new thoughts on conceptualizing perceived service quality: a hierarchical approach. Journal of marketing, 65(3), 34-49.
  • Cetin, G. (2020). Experience vs quality: predicting satisfaction and loyalty in services. The Service Industries Journal, 40(15-16), 1167-1182.
  • Chang, T.-Y., & Horng, S.-C. (2010). Conceptualizing and measuring experience quality: the customer's perspective. The Service industries journal, 30(14), 2401-2419.
  • Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
  • Chen, C. K. (2016). Staging mass participation marathons in heritage tourism destinations: seeing through the eyes of distance runners. Journal of Touismology, 2(2), 2-12.
  • Chinomona, R. (2013). The influence of brand experience on brand satisfaction, trust and attachment in South Africa. International Business & Economics Research Journal (IBER), 12(10), 1303-1316.
  • Chiu, C.-M., Hsu, M.-H., & Wang, E. T. (2006). Understanding knowledge sharing in virtual communities: an integration of social capital and social cognitive theories. Decision support systems, 42(3), 1872-1888.
  • Choi, B. J., & Kim, H. S. (2013). The impact of outcome quality, interaction quality, and peer‐to‐peer quality on customer satisfaction with a hospital service. Managing Service Quality: An International Journal, 23(3), 188-204.
  • Choi, C., & Bum, C. H. (2020). Changes in the type of sports activity due to COVID-19: Hypochondriasis and the intention of continuous participation in sports. International Journal of Environmental Research and Public Health, 17(13), 4871.
  • Cole, S. T., & Scott, D. (2004). Examining the mediating role of experience quality in a model of tourist experiences. Journal of Travel & Tourism Marketing, 16(1), 79-90.
  • Corritore, C. L., Kracher, B., & Wiedenbeck, S. (2003). On-line trust: concepts, evolving themes, a model. International Journal of Human-Computer Studies, 58(6), 737-758.
  • Couto, U. S., Lai Tang, W. S., & Boyce, P. (2017). What makes a motorsports event enjoyable? The case of Macau Grand Prix. Journal of Convention & Event Tourism, 18(1), 26-40.
  • Dacin, P. A., & Smith, D. C. (1994). The effect of brand portfolio characteristics on consumer evaluations of brand extensions. Journal of Marketing Research, 31(2), 229-242.
  • Daniels, M. J., & Norman, W. C. (2003). Estimating the economic impacts of seven regular sport tourism events. Journal of Sport Tourism, 8(4), 214-222.
  • Dávid, L. D., Remenyik, B., Molnár, C., Baiburiev, R., & Csobán, K. (2018). The Impact of the Hungaroring Grand Prix on the Hungarian Tourism Industry. Event Management, 22(4), 671-674.
  • Deery, M., Jago, L., & Fredline, L. (2004). Sport tourism or event tourism: are they one and the same? Journal of Sport & Tourism, 9(3), 235-245.
  • del Bosque, I. R., & Martín, H. S. (2008). Tourist satisfaction a cognitive-affective model. Annals of Tourism Research, 35(2), 551-573.
  • Duglio, S., & Beltramo, R. (2017). Estimating the economic impacts of a small-scale sport tourism event: the case of the Italo-Swiss mountain trail CollonTrek. Sustainability, 9(3), 343.
  • Flavián, C., Guinalíu, M., & Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information & Management, 43(1), 1-14.
  • Foster, B. D., & Cadogan, J. W. (2000). Relationship selling and customer loyalty: an empirical investigation. Marketing Intelligence & Planning, 18(4), 185-199.
  • Gibson, H. J., Willming, C., & Holdnak, A. (2003). Small-scale event sport tourism: fans as tourists. Tourism Management, 24(2), 181-190.
  • Gronroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing, 18(4), 36-44.
  • Grönroos, C. (1988). New competition in the service economy: the five rules of service. International Journal of Operations & Production Management, 8(3), 9-19.
  • Gursoy, D., Yolal, M., Ribeiro, M. A., & Panosso Netto, A. (2017). Impact of trust on local residents’ mega-event perceptions and their support. Journal of Travel Research, 56(3), 393-406.
  • Gu, Z. (2006). Product differentiation: Key to Macau's gaming revenue growth. Journal of Revenue and Pricing Management, 4(4), 382-388.
  • Han, A. F., Wong, K.-I., & Ho, S. (2018). Residents’ perceptions on the traffic impact of a special event: a case of the Macau Grand Prix. Asia Pacific Journal of Tourism Research, 23(1), 42-55.
  • Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks, C. A.; Sage publications.
  • Hayes, M. (2020). Social media and inspiring physical activity during COVID-19 and beyond. Managing Sport and Leisure, 1-8.
  • He, X., Hu, D., Swanson, S. R., Su, L. & Chen, X. (2018). Destination perceptions, relationship quality, and tourist environmentally responsible behavior. Tourism Management Perspectives, 28, 93-104.
  • Henderson, J. C., Foo, K., Lim, H., & Yip, S. (2010). Sports events and tourism: the Singapore formula one grand prix. International Journal of Event and Festival Management, 1(1), 60-73.
  • Hinch, T. D., & Higham, J. E. S. (2001). Sport tourism: a framework for research. International Journal of Tourism Research, 3(1), 45-58.
  • Hjalager, A.-M., & Konu, H. (2011). Co-branding and co-creation in wellness tourism: the role of cosmeceuticals. Journal of Hospitality Marketing & Management, 20(8), 879-901.
  • Jin, N., Line, N. D., & Yoon, D. (2018). Understanding the role of gratitude in building quality relationships. Journal of Hospitality Marketing & Management, 27(4), 465-485.
  • Kang, M., & Schuett, M. A. (2013). Determinants of sharing travel experiences in social media. Journal of Travel & Tourism Marketing, 30(1-2), 93-107.
  • Kao, Y.-F., Huang, L.-S., & Wu, C.-H. (2008). Effects of theatrical elements on experiential quality and loyalty intentions for theme parks. Asia Pacific Journal of Tourism Research, 13(2), 163-174.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
  • Kim, D. K. (2020). The Relationship among Coach Support, Achievement Goal Orientations and Continuous Participation Intention for Golf Participants. Journal of the Korean Applied Science and Technology, 37(1), 133-144.
  • Kim, J., & Fesenmaier, D. R. (2017). Sharing tourism experiences: the posttrip experience. Journal of Travel Research, 56(1), 28-40.
  • Kurtzman, J. (2005). Economic impact: sport tourism and the city. Journal of Sport Tourism, 10 (1), 47-71.
  • Lai, I. K. W., & Wong, J. W. C. (2020). Comparing crisis management practices in the hotel industry between initial and pandemic stages of COVID-19. International Journal of Contemporary Hospitality Management, 32(10), 3135-3156.
  • Lai, I. K. W., & Wong, J. W. C. (2021). From exhibitor engagement readiness to perceived exhibition performance via relationship quality. Journal of Hospitality and Tourism Management, 46, 144-152. https://doi.org/10.1016/j.jhtm.2020.12.004
  • Lee, C. L., & Decker, R. (2009). A systematic analysis of preference change in co-branding. Journal of Applied Economic Sciences, 4(7), 36-44.
  • Lee, K. C., & Chung, N. (2009). Understanding factors affecting trust in and satisfaction with mobile banking in Korea: a modified DeLone and McLean’s model perspective. Interacting with Computers, 21(5-6), 385-392.
  • Lee, Y., In, J., & Lee, S. J. (2020). Social media engagement, service complexity, and experiential quality in US hospitals. Journal of Services Marketing, 34(6), 833-845.
  • Lemke, F., Clark, M., & Wilson, H. (2011). Customer experience quality: an exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, 39(6), 846-869.
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Ayrıntılar

Birincil Dil İngilizce
Konular Otelcilik, Konaklama, Spor ve Turizm
Bölüm Araştırma Makalesi
Yazarlar

Shan WANG Bu kişi benim
Macau University of Science and Technology
0000-0001-7676-3424
Macau


Yi Lİ (Sorumlu Yazar)
Macau University of Science and Technology
0000-0003-2252-6495
Macau


Jose Weng Chou WONG
Macau University of Science and Technology
0000-0002-3557-1829
Macau

Yayımlanma Tarihi 1 Haziran 2021
Başvuru Tarihi 5 Kasım 2020
Kabul Tarihi 15 Mart 2021
Yayınlandığı Sayı Yıl 2021, Cilt 9, Sayı 1

Kaynak Göster

APA Wang, S. , Li, Y. & Wong, J. W. C. (2021). Exploring Experiential Quality in Sport Tourism Events: The Case of Macau Grand Prix . Advances in Hospitality and Tourism Research (AHTR) , 9 (1) , 78-105 . DOI: 10.30519/ahtr.821699


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