Information symmetry is a critical antecedent to tourists’ consumptive decision-making and conative behaviour, especially in times of crisis and uncertainty. The present study is novel in its interrogation of whether COVID-19 induced perceived risk has an intervening effect in the destination media profile - travel intentions nexus of tourists. The quantitative study adopted a cross-sectional approach. Data was generated via an online survey of a purposive-convenient sample. The respondent-driven snowball sampling approach resulted in a final international sample of 323 potential tourists. Exploratory and confirmatory factor analyses, linear regressions, and simple and parallel mediation analyses were employed. As it emerged from the study, a destination's media profile, directly and indirectly, influences the conative behaviour of tourists. At the same time, destination media profile has an apparent direct effect on perceived risk-oriented information symmetry. A partial diminishing intervening effect of COVID-19 induced risk is also established in the indirect relationship between destination media profile and tourists’ post-crisis travel intentions.
COVID-19 destination media profile perceived risk travel intentions mediation analysis
Birincil Dil | İngilizce |
---|---|
Konular | Turizm (Diğer) |
Bölüm | Araştırma Makalesi |
Yazarlar | |
Yayımlanma Tarihi | 6 Aralık 2022 |
Gönderilme Tarihi | 26 Mayıs 2021 |
Yayımlandığı Sayı | Yıl 2022 Cilt: 10 Sayı: 4 |