Dijital dönüşümün iki yüzü: Dijital girişimcilik ve dijital liderlik üzerine bibliyometrik bir inceleme

Yıl 2025, Cilt: 27 Sayı: 2, 459 - 475

Egehan Özkan Alakaş

Öz

Dijital teknolojilerin hızla gelişimi, teknolojik altyapıların dönüşümünün yanı sıra yönetim anlayışlarının, liderlik biçimlerinin ve girişimcilik yaklaşımlarının yeniden tanımlanmasını da beraberinde getirmiştir. Bu dönüşüm süreci, dijital liderlik ve dijital girişimcilik gibi kavramların hem akademik hem de pratik düzeyde daha fazla ilgi görmesine neden olmuştur. Dijital liderlik, dijital vizyon geliştirme, teknolojik yenilikleri yönetme ve dijital kültürü şekillendirme kapasitesine sahip liderlik biçimi olarak tanımlanırken; dijital girişimcilik, dijital platformların sunduğu imkânlarla yenilikçi iş modelleri geliştirmeyi kapsayan bir yapı olarak ifade edilebilir. Literatürde bu iki kavram genellikle ayrı ayrı ele alınsa da aralarındaki ilişki giderek önem kazanmaktadır. Bu çalışma, dijital liderlik ve dijital girişimcilik kavramlarını birlikte ele alan nadir bibliyometrik çalışmalardan biri olarak, her iki kavramın akademik literatürdeki gelişimini, eğilimlerini ve kesişim noktalarını analiz etmeyi amaçlamaktadır. Çalışmada, 2020–2025 yılları arasında Web of Science veri tabanında dizinlenen ve dijital liderlik ile dijital girişimcilik anahtar kelimeleriyle ulaşılan toplam 706 yayın incelenmiştir. R tabanlı Bibliometrix ve Biblioshiny yazılımları ile gerçekleştirilen bibliyometrik analiz sürecinde yayın sayıları, yazar ve kurum üretkenliği, ülke katkıları, anahtar kelime ağları ve tematik kümelenmeler değerlendirilmiştir. Yenilik, strateji, teknoloji ve performans gibi temaların her iki kavramın kesişiminde öne çıktığı görülmüştür. Çalışma, dijital liderlik ve dijital girişimcilik alanlarını bir arada ele alarak disiplinler arası bir bakış açısı sunmaktadır.

Anahtar Kelimeler

dijital girişimcilik , dijital liderlik , örgütsel dönüşüm , dijital yetkinlikler , stratejik yönetim.

Two faces of digital transformation: A bibliometric study on digital entrepreneurship and digital leadership

Öz

The rapid development of digital technologies has transformed technological infrastructures, management approaches, leadership styles, and entrepreneurial practices. This shift has intensified academic interest in concepts like digital leadership and digital entrepreneurship. Digital leadership is defined as developing a digital vision, managing technological innovation, and fostering a digital culture, while digital entrepreneurship focuses on creating innovative business models through digital platforms. Although often examined separately, the connection between these concepts has gained increasing importance. This study offers one of the few bibliometric analyses addressing both areas together, aiming to reveal their academic development, emerging trends, and intersections. A total of 706 publications indexed in the Web of Science database between 2020 and 2025 were analyzed using the keywords digital leadership and digital entrepreneurship. The bibliometric analysis, conducted with R-based Bibliometrix and Biblioshiny tools, covers publication trends, author and institutional productivity, country contributions, keyword co-occurrences, and thematic clusters. The findings highlight a notable increase in academic attention after the COVID-19 pandemic, with innovation, strategy, technology, and performance emerging as common keywords. By systematically mapping the literature, this study provides an interdisciplinary perspective and valuable insights for future research on the evolving relationship between digital leadership and digital entrepreneurship.

Anahtar Kelimeler

digital entrepreneurship , digital leadership , organizational transformation , digital capabilities , strategic management

Kaynakça

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