LONG-LASTING COMMERCIAL BUSINESSES: HOW DO THEY SUCCESS?

Osman Akarsu

doi:10.53443/anadoluibfd.1660143

LONG-LASTING COMMERCIAL BUSINESSES: HOW DO THEY SUCCESS?

Abstract

Why do some businesses survive for decades or even centuries, while most disappear within a few years? This study aims to examine the strategic foundations behind the success of long-lived businesses in Türkiye by focusing on 26 companies in Eskişehir that have been operating continuously for more than 50 years. Within the framework of strategic management theory, the research aims to identify the organizational and entrepreneurial capabilities that sustain the longevity of businesses in rapidly changing environments. While the existing literature on longevity, with its strategic perspective, mostly revolves around the resources and competencies that should be used to create competitive advantages, the management science perspective mostly emphasizes the practices and preferences of firms. This study contributes to this emerging conversation by providing a context-specific and empirically grounded understanding of longevity. Through interviews with founders and second or third generation representatives, the article reveals key themes such as cultural continuity and tradition, adaptability and innovation, stakeholder loyalty, operational efficiency, and market dynamics. The findings suggest that the enduring success of these businesses is based on a combination of internal and external capabilities. The study fills an important gap in longevity research specific to Türkiye by contextualizing long-lived firms through a strategy-focused lens.

Keywords

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Details

Primary Language

English

Subjects

Business Administration, Business Systems in Context (Other)

Journal Section

Research Article

Authors

Osman Akarsu ^*
0000-0002-0595-6795
Türkiye

Publication Date

September 28, 2025

Submission Date

March 18, 2025

Acceptance Date

June 2, 2025

Published in Issue

Year 2025 Volume: 26 Number: 3

DOI

https://doi.org/10.53443/anadoluibfd.1660143

IZ

https://izlik.org/JA63DD58BN

Cite

RIS / Bibtex

APA

Akarsu, O. (2025). LONG-LASTING COMMERCIAL BUSINESSES: HOW DO THEY SUCCESS? Anadolu Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 26(3), 338-379. https://doi.org/10.53443/anadoluibfd.1660143

AMA

1.Akarsu O. LONG-LASTING COMMERCIAL BUSINESSES: HOW DO THEY SUCCESS? AUİİBFD. 2025;26(3):338-379. doi:10.53443/anadoluibfd.1660143

Chicago

Akarsu, Osman. 2025. “LONG-LASTING COMMERCIAL BUSINESSES: HOW DO THEY SUCCESS?”. Anadolu Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi 26 (3): 338-79. https://doi.org/10.53443/anadoluibfd.1660143.

EndNote

Akarsu O (September 1, 2025) LONG-LASTING COMMERCIAL BUSINESSES: HOW DO THEY SUCCESS? Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 26 3 338–379.

IEEE

[1]O. Akarsu, “LONG-LASTING COMMERCIAL BUSINESSES: HOW DO THEY SUCCESS?”, AUİİBFD, vol. 26, no. 3, pp. 338–379, Sept. 2025, doi: 10.53443/anadoluibfd.1660143.

ISNAD

Akarsu, Osman. “LONG-LASTING COMMERCIAL BUSINESSES: HOW DO THEY SUCCESS?”. Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 26/3 (September 1, 2025): 338-379. https://doi.org/10.53443/anadoluibfd.1660143.

JAMA

1.Akarsu O. LONG-LASTING COMMERCIAL BUSINESSES: HOW DO THEY SUCCESS? AUİİBFD. 2025;26:338–379.

MLA

Akarsu, Osman. “LONG-LASTING COMMERCIAL BUSINESSES: HOW DO THEY SUCCESS?”. Anadolu Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, vol. 26, no. 3, Sept. 2025, pp. 338-79, doi:10.53443/anadoluibfd.1660143.

Vancouver

1.Osman Akarsu. LONG-LASTING COMMERCIAL BUSINESSES: HOW DO THEY SUCCESS? AUİİBFD. 2025 Sep. 1;26(3):338-79. doi:10.53443/anadoluibfd.1660143