YEDİ ANA GIDA KATEGORİSİNDE HANEHALKI DEMOGRAFİSİ VE ORGANİK ÜRÜN TERCİHİ

Yıl 2022, Cilt: 23 Sayı: 3, 252 - 265, 30.09.2022

Ali Umut Güler

https://doi.org/10.53443/anadoluibfd.1122409

Öz

Endüstriyel olarak işlenmiş tüketici ürünleriyle ilgili sağlık endişelerinin artmasıyla birlikte, yakın dönemde organik ürünlere olan talep artmıştır. Bu çalışma, organik ürün tercihini belirleyen hanehali demografik özelliklerini ortaya koymak amacıyla, 60 binin üzerinde ABD hanehalkının gıda alımlarına ilişkin verişini kullanarak, yedi ana gıda grubu temelinde organik ürünlerin tüketici profillerini incelemektedir. Regresyon analizlerinden elde edilen sonuçlar, organik ürünlere olan talebin gelir ve eğitim düzeyi ile arttığını ortaya koymaktadır. Organik ürün tercihi genç hanelerde daha yüksek olup, 30-34 yaş grubunda en yüksek seviyeye çıkmakta, buna karşın dört ve daha çok birey içeren geniş haneler için düşüş göstermektedir. Küçük çocuklu evlerde, özellikle yumurta ve süt ürünleri gibi tipik olarak çocuk beslenmesinde önemli yeri olan gıda kategorilerinde organik ürünlerin payı artmaktadır. Bu bulgular, organik ürün pazarlamasında, demografik etmenlerde yaş ve hanehalkı büyüklüğüne göre ve ürün kategorisine göre oluşabilen tercih farklarının gözönünde bulundurulması gerektiğine işaret etmektedir.

Anahtar Kelimeler

Organik tüketim, gıda pazarlaması, gözlemsel veriler, ampirik yöntemler

HOUSEHOLD DEMOGRAPHICS AND PREFERENCE FOR ORGANIC PRODUCTS IN SEVEN MAJOR FOOD CATEGORIES

Öz

Abstract: Amid increasing health concerns about industrially processed packaged consumer products, demand for organic products has risen in recent decades. Using rich panel data on food purchases of more than 60 thousand U.S. households, this study examines consumer profiles of organic products in seven major food groups. Results show that demand for organic products increases with income and education level. Preference for organic products is higher in younger households and peaks in the 30-34 age group and it also increases in smaller households consisting of four or fewer people. The effects of these demographic variables are strongest for staple foods such as cereals, milk, and eggs. Organic consumption increases in households with a young child, especially in categories that typically make up an important part of a young child’s diet, such as eggs and dairy products.

Anahtar Kelimeler

Organic consumption, Food Marketing, Observational Data, Empirical Methods

Kaynakça

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