GLOBAL AIRLINE ALLIANCES BEFORE AND DURING THE COVID-19 CRISIS: EXPLORING THE CRITICAL SUCCESS FACTORS THROUGH CRITIC-CoCoSo METHODS

Yıl 2022, Cilt: 23 Sayı: 4, 177 - 203, 31.12.2022

Gökhan Tanrıverdi Mustafa Eryaşar

https://doi.org/10.53443/anadoluibfd.1142910

Öz

This study aims to reveal the critical success factors that provide global airline alliances success by making a comparative analysis of the performances of global airline alliances for the period before and during the pandemic. To do this, the performance data of 35 airlines that are members of Star Alliance, SkyTeam, and Oneworld alliances were analyzed for the years between 2017 and 2020 by using CRITIC-CoCoSo methods. The study benefits 7 criteria including 3 financial and 4 operational. The results reveal that the operating result and the load factor are among the critical success factors for global airline alliances when considering all years analyzed. In addition, SkyTeam alliance is in the first place during the pandemic period, while it is in the last place after Oneworld and Star Alliance in the general ranking. The study is expected to contribute to the airline management literature, executives of global airline alliances and member airlines by exploring the critical success factors that global airline alliances must have to overcome negative effects of crisis periods and to be sustainable.

Anahtar Kelimeler

Covid-19 Pandemic, Crisis Management, Global Airline Alliances, Performance Evaluation, MCDM, CoCoSo

COVID-19 KRİZİ ÖNCESİ VE SIRASINDA KÜRESEL HAVAYOLU İTTİFAKLARI: CRITIC-CoCoSo YÖNTEMLERİ ARACILIĞIYLA KRİTİK BAŞARI FAKTÖRLERİNİN BELİRLENMESİ

Öz

Bu araştırmanın amacı küresel havayolu ittifaklarının pandemi öncesi ve pandemi sürecindeki performanslarının karşılaştırmalı olarak analizinin yapılması yoluyla küresel havayolu ittifaklarını başarıya ulaştıran kritik başarı faktörlerini ortaya çıkarmaktır. Bu amaç doğrultusunda Star Alliance, SkyTeam ve Oneworld ittifaklarına üye 35 havayolunun 2017-2020 yıllarına ait performans verilerinin, 3 finansal ve 4 operasyonel olmak üzere toplam 7 kriter üzerinden, çok kriterli karar verme yöntemlerinden (ÇKKV) CRITIC-CoCoSo yöntemleri aracılığıyla analizi gerçekleştirilmiştir. Çalışma tüm yıllar bazında küresel havayolu ittifakları için faaliyet karı ve doluluk oranının kritik başarı faktörleri arasında yer aldığını ortaya koymaktadır. Ayrıca pandemi sürecinde SkyTeam ittifakının performans sıralamasında ilk sırada yer aldığı tespit edilirken genel sıralamada ise SkyTeam’in Oneworld ve Star Alliance’ın ardından son sırada olduğu görülmüştür. Çalışmanın küresel havayolu ittifaklarının kriz dönemlerinin olumsuz etkilerinin üstesinden gelebilmesi ve sürdürülebilir olması için sahip olması gereken kritik başarı faktörlerini ortaya koyarak literatüre ve küresel havayolu ittifakı ve üye havayolları yöneticilerine katkı sağlaması beklenmektedir.

Anahtar Kelimeler

Covid-19 Pandemisi, Kriz Yönetimi, Küresel Havayolu İttifakları, Performans Değerlendirmesi, ÇKKV, CoCoSo

Kaynakça

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