Araştırma Makalesi
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Yıl 2021, Cilt 32, Sayı 1, 43 - 54, 07.06.2021
https://doi.org/10.17123/atad.851585

Öz

The principal objective of this study was to examine the effect of memorable tourism experience factors on the revisit intention of tourists and whether there is a difference between the experiences of tourists participating in tourism types. A quantitative method questionnaire was used, and memorable tourism experience and revisit intention scales were utilized. The present study proposes and tests a conceptual model establishing linkages between dimensions of memorable tourism experience and revisit intention. A total of 420 valid questionnaires were collected from the tourists visiting Bolu. The findings indicated that there was a significant and positive effect of local culture, and refreshment dimensions on revisit intention. Also, the research presented here confirms that the tourists participating in cultural tourism, plateau tourism, thermal tourism and camping and caravan tourism have differences between the novelty, local culture and refreshment dimensions.

Kaynakça

  • Aho, S. K. (2001). Towards A General Theory of Touristic Experiences: Modelling Experience Process in Tourism, Tourism Review, 56 (3/4): 33-37.
  • Ali, F., Kim, W. G., Li, J. ve Jeon, H. M. (2018). Make İt Delightful: Customers' Experience, Satisfaction And Loyalty İn Malaysian Theme Parks. Journal Of Destination Marketing and Management, 7: 1-11.
  • Arslaner, E. ve Erol, G. (2017). Alternatif Turizmin Bazı Türleri Üzerine Bir Değerlendirme, Journal of Tourism and Gastronomy Studies, 5 (4): 422-438.
  • Bujisic, M., Bilgihan, A. ve Smith, S. (2015). Relationship Between Guest Experience, Personality Characteristics, and Satisfaction: Moderating Effect of Extraversion and Openness to Experience, Tourism Analysis, 20 (1): 25-38.
  • Cetin, G. ve Bilgihan, A. (2016). Components of Cultural Tourists’ Experiences in Destinations, Current Issues in Tourism, 19 (2): 137-154.
  • Chandralal, L. ve Valenzuela, F. R. (2013). Exploring Memorable Tourism Experiences: Antecedents and Behavioural Outcomes, Journal of Economics, Business and Management, 1 (2): 177-181.
  • Chen, H. ve Rahman, I. (2018). Cultural Tourism: An Analysis of Engagement, Cultural Contact, Memorable Tourism Experience and Destination Loyalty, Tourism Management Perspectives, 26: 153-163.
  • Cohen, E. (1972). Toward A Sociology of International Tourism, Social Research, 39 (1): 164-182.
  • do Valle, P. O. ve Assaker, G. (2016). Using Partial Least Squares Structural Equation Modeling In Tourism Research: A Review Of Past Research And Recommendations For Future Applications. Journal of Travel Research, 55 (6): 695-708.
  • Fornell, C. ve Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, 18 (1): 39-50.
  • Forza, C. ve Filippini, R. (1998). TQM Impact on Quality Conformance and Customer Satisfaction: A Causal Model, International Journal Of Production Economics, 55 (1): 1-20.
  • Gohary, A., Pourazizi, L., Madani, F. ve Chan, E. Y. (2020). Examining Iranian Tourists’ Memorable Experiences On Destination Satisfaction and Behavioral Intentions, Current Issues in Tourism, 23 (2): 131-136.
  • Hair Jr, J. F., Hult, G. T. M., Ringle, C. ve Sarstedt, M. (2017). A Primer On Partial Least Squares Structural Equation Modeling (PLS-SEEM) (2. Baskı). Sage Publications.
  • Hair, J. F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2014). Multivariate Data Analysis: Pearson New International Edition. Essex: Pearson Education Limited.
  • Hayes, D. ve MacLeod, N. (2007). Packaging Places: Designing Heritage Trails Using an Experience Economy Perspective to Maximize Visitor Engagement, Journal Of Vacation Marketing, 13 (1): 45-58.
  • Henseler, J., Ringle, C. M. ve Sarstedt, M. (2015). A New Criterion For Assessing Discriminant Validity In Variance-Based Structural Equation Modeling. Journal Of The Academy Of Marketing Science, 43 (1): 115-135.
  • Kim, J. H. (2010). Determining the Factors Affecting the Memorable Nature of Travel Experiences, Journal of Travel and Tourism Marketing, 27 (8): 780-796.
  • Kim, J. H. (2014). The Antecedents of Memorable Tourism Experiences: The Development of a Scale to Measure the Destination Attributes Associated with Memorable Experiences, Tourism Management, 44: 34-45.
  • Kim, J. H. ve Ritchie, J. B. (2014). Cross-Cultural Validation of a Memorable Tourism Experience Scale (MTES), Journal of Travel Research, 53 (3): 323-335.
  • Kim, J. H., Ritchie, J. B. ve McCormick, B. (2012). Development of A Scale to Measure Memorable Tourism Experiences, Journal of Travel Research, 51 (1): 12-25.
  • Kim, J. H., Ritchie, J. R. ve Tung, V. W. S. (2010). The Effect of Memorable Experience on Behavioral Intentions in Tourism: A Structural Equation Modeling Approach, Tourism Analysis, 15 (6): 637-648.
  • Kültür ve Turizm Bakanlığı. (2020). Turizm İstatistikleri, https://yigm.ktb.gov.tr/TR-9851/turizm-istatistikleri.html, (Erişim Tarihi: 28 Temmuz 2020).
  • Mossberg, L. (2007). A Marketing Approach to The Tourist Experience, Scandinavian Journal of Hospitality And Tourism, 7 (1): 59-74.
  • Oh, H. Fiore, A. M. ve Jeoung, M. (2007). Measuring Experience Economy Concepts: Tourism Applications, Journal Of Travel Research, 46 (2): 119-132.
  • Otto, J. E. ve Ritchie, J. B. (1996). The Service Experience in Tourism, Tourism Management, 17 (3): 165-174.
  • Özcan, E. (2005). Bolu İlinde Turizmi Etkileyen Faktörler ile Doğal, Tarihi ve Kültürel Turizm Değerleri, Gazi Üniversitesi Gazi Eğitim Fakültesi Dergisi, 25 (1): 55-75.
  • Petrick, J. F. (2002). An Examination of Golf Vacationers' Novelty. Annals of Tourism Research, 29 (2): 384-400.
  • Pine, B. J. ve Gilmore, J. (1999). The Experience Economy: Work Is Theatre and Every Business A Stage, Boston: Harvard Business School Press.
  • Quan, S. ve Wang, N. (2004). Towards A Structural Model of The Tourist Experience: An Illustration from Food Experiences in Tourism, Tourism Management, 25 (3): 297-305.
  • Sato, S., Kim, H., Buning, R. J. ve Harada, M. (2018). Adventure Tourism Motivation and Destination Loyalty: A Comparison of Decision and Non-Decision Makers, Journal of Destination Marketing and Management, 8: 74-81.
  • Tran, X. ve Ralston, L. (2006). Tourist Preferences Influence of Unconscious Needs, Annals of Tourism Research, 33 (2): 424-441.
  • Tung, V. W. S. ve Ritchie, J. B. (2011). Exploring the Essence of Memorable Tourism Experiences, Annals of Tourism Research, 38 (4): 1367-1386.
  • Usakli, A. ve Kucukergin, K. G. (2018). Using Partial Least Squares Structural Equation Modeling In Hospitality And Tourism. International Journal of Contemporary Hospitality Management.30 (11): 3462-3512.
  • Walls, A. R., Okumus, F., Wang, Y. R. ve Kwun, D. J. W. (2011). An Epistemological View of Consumer Experiences, International Journal of Hospitality Management, 30 (1): 10-21.
  • Yoon, Y. ve Uysal, M. (2005). An Examination of The Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model, Tourism Management, 26 (1): 45-56.
  • Yosmanoğlu, N. ve Engin, F. (2003). Bolu İli Gelişme Planı: Hizmet Sektörü, Bolu: T.C. Başbakanlık Devlet Planlama Teşkilatı Müsteşarlığı ve T.C. Bolu Valiliği, Bolu Belediyesi, Bolu Ticaret ve Sanayi Odası.
  • Zhang, H., Wu, Y. ve Buhalis, D. (2018). A Model of Perceived Image, Memorable Tourism Experiences and Revisit Intention, Journal of Destination Marketing And Management, 8: 326-336.
  • Zhang, J., Cai, L. A. ve Kavanaugh, R. R. (2008). Dimensions in Building Brand Experience for Economy Hotels—A Case of Emerging Market, Journal of China Tourism Research, 4 (1): 61-77.

Unutulmaz Turizm Deneyimi ve Tekrar Ziyaret Etme Niyeti Arasındaki İlişki

Yıl 2021, Cilt 32, Sayı 1, 43 - 54, 07.06.2021
https://doi.org/10.17123/atad.851585

Öz

Bu araştırmanın amacı, unutulmaz turizm deneyimi altında yer alan boyutların turistlerin tekrar ziyaret etme niyetine etkisinin incelenmesi ve turizm türlerine katılan turistlerin deneyimleri arasında bir farklılık olup olmadığının araştırılmasıdır. Bu kapsamda, nicel araştırma tekniklerinden anket kullanılmış ve unutulmaz turizm deneyimi ve tekrar ziyaret etme niyeti ölçekleri veri toplama aracı olarak kullanılmıştır. Bu ölçekler aracılığıyla, unutulmaz turizm deneyimi boyutları ve tekrar ziyaret etme niyeti arasında bağlantı kuran kavramsal bir model önerilerek test edilmiştir. Bolu ilini ziyaret eden turistlerden kolayda örneklem yöntemi kullanılarak 420 geçerli anket toplanmıştır. Gerçekleştirilen analiz sonucunda unutulmaz turizm deneyimi boyutları arasında yer alan yerel kültür ve yenilenme deneyimlerinin tekrar ziyaret etme niyetini olumlu olarak etkilediği sonucuna ulaşılmıştır. Ayrıca, kültür turizmi, yayla turizmi, termal turizm ve kamp ve karavan turizmine katılan turistlerin unutulmaz turizm deneyimi boyutlarında yer alan yenilik, yerel kültür ve yenilenme boyutlarına göre farklılıklar içerdiği saptanmıştır.

Kaynakça

  • Aho, S. K. (2001). Towards A General Theory of Touristic Experiences: Modelling Experience Process in Tourism, Tourism Review, 56 (3/4): 33-37.
  • Ali, F., Kim, W. G., Li, J. ve Jeon, H. M. (2018). Make İt Delightful: Customers' Experience, Satisfaction And Loyalty İn Malaysian Theme Parks. Journal Of Destination Marketing and Management, 7: 1-11.
  • Arslaner, E. ve Erol, G. (2017). Alternatif Turizmin Bazı Türleri Üzerine Bir Değerlendirme, Journal of Tourism and Gastronomy Studies, 5 (4): 422-438.
  • Bujisic, M., Bilgihan, A. ve Smith, S. (2015). Relationship Between Guest Experience, Personality Characteristics, and Satisfaction: Moderating Effect of Extraversion and Openness to Experience, Tourism Analysis, 20 (1): 25-38.
  • Cetin, G. ve Bilgihan, A. (2016). Components of Cultural Tourists’ Experiences in Destinations, Current Issues in Tourism, 19 (2): 137-154.
  • Chandralal, L. ve Valenzuela, F. R. (2013). Exploring Memorable Tourism Experiences: Antecedents and Behavioural Outcomes, Journal of Economics, Business and Management, 1 (2): 177-181.
  • Chen, H. ve Rahman, I. (2018). Cultural Tourism: An Analysis of Engagement, Cultural Contact, Memorable Tourism Experience and Destination Loyalty, Tourism Management Perspectives, 26: 153-163.
  • Cohen, E. (1972). Toward A Sociology of International Tourism, Social Research, 39 (1): 164-182.
  • do Valle, P. O. ve Assaker, G. (2016). Using Partial Least Squares Structural Equation Modeling In Tourism Research: A Review Of Past Research And Recommendations For Future Applications. Journal of Travel Research, 55 (6): 695-708.
  • Fornell, C. ve Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, 18 (1): 39-50.
  • Forza, C. ve Filippini, R. (1998). TQM Impact on Quality Conformance and Customer Satisfaction: A Causal Model, International Journal Of Production Economics, 55 (1): 1-20.
  • Gohary, A., Pourazizi, L., Madani, F. ve Chan, E. Y. (2020). Examining Iranian Tourists’ Memorable Experiences On Destination Satisfaction and Behavioral Intentions, Current Issues in Tourism, 23 (2): 131-136.
  • Hair Jr, J. F., Hult, G. T. M., Ringle, C. ve Sarstedt, M. (2017). A Primer On Partial Least Squares Structural Equation Modeling (PLS-SEEM) (2. Baskı). Sage Publications.
  • Hair, J. F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2014). Multivariate Data Analysis: Pearson New International Edition. Essex: Pearson Education Limited.
  • Hayes, D. ve MacLeod, N. (2007). Packaging Places: Designing Heritage Trails Using an Experience Economy Perspective to Maximize Visitor Engagement, Journal Of Vacation Marketing, 13 (1): 45-58.
  • Henseler, J., Ringle, C. M. ve Sarstedt, M. (2015). A New Criterion For Assessing Discriminant Validity In Variance-Based Structural Equation Modeling. Journal Of The Academy Of Marketing Science, 43 (1): 115-135.
  • Kim, J. H. (2010). Determining the Factors Affecting the Memorable Nature of Travel Experiences, Journal of Travel and Tourism Marketing, 27 (8): 780-796.
  • Kim, J. H. (2014). The Antecedents of Memorable Tourism Experiences: The Development of a Scale to Measure the Destination Attributes Associated with Memorable Experiences, Tourism Management, 44: 34-45.
  • Kim, J. H. ve Ritchie, J. B. (2014). Cross-Cultural Validation of a Memorable Tourism Experience Scale (MTES), Journal of Travel Research, 53 (3): 323-335.
  • Kim, J. H., Ritchie, J. B. ve McCormick, B. (2012). Development of A Scale to Measure Memorable Tourism Experiences, Journal of Travel Research, 51 (1): 12-25.
  • Kim, J. H., Ritchie, J. R. ve Tung, V. W. S. (2010). The Effect of Memorable Experience on Behavioral Intentions in Tourism: A Structural Equation Modeling Approach, Tourism Analysis, 15 (6): 637-648.
  • Kültür ve Turizm Bakanlığı. (2020). Turizm İstatistikleri, https://yigm.ktb.gov.tr/TR-9851/turizm-istatistikleri.html, (Erişim Tarihi: 28 Temmuz 2020).
  • Mossberg, L. (2007). A Marketing Approach to The Tourist Experience, Scandinavian Journal of Hospitality And Tourism, 7 (1): 59-74.
  • Oh, H. Fiore, A. M. ve Jeoung, M. (2007). Measuring Experience Economy Concepts: Tourism Applications, Journal Of Travel Research, 46 (2): 119-132.
  • Otto, J. E. ve Ritchie, J. B. (1996). The Service Experience in Tourism, Tourism Management, 17 (3): 165-174.
  • Özcan, E. (2005). Bolu İlinde Turizmi Etkileyen Faktörler ile Doğal, Tarihi ve Kültürel Turizm Değerleri, Gazi Üniversitesi Gazi Eğitim Fakültesi Dergisi, 25 (1): 55-75.
  • Petrick, J. F. (2002). An Examination of Golf Vacationers' Novelty. Annals of Tourism Research, 29 (2): 384-400.
  • Pine, B. J. ve Gilmore, J. (1999). The Experience Economy: Work Is Theatre and Every Business A Stage, Boston: Harvard Business School Press.
  • Quan, S. ve Wang, N. (2004). Towards A Structural Model of The Tourist Experience: An Illustration from Food Experiences in Tourism, Tourism Management, 25 (3): 297-305.
  • Sato, S., Kim, H., Buning, R. J. ve Harada, M. (2018). Adventure Tourism Motivation and Destination Loyalty: A Comparison of Decision and Non-Decision Makers, Journal of Destination Marketing and Management, 8: 74-81.
  • Tran, X. ve Ralston, L. (2006). Tourist Preferences Influence of Unconscious Needs, Annals of Tourism Research, 33 (2): 424-441.
  • Tung, V. W. S. ve Ritchie, J. B. (2011). Exploring the Essence of Memorable Tourism Experiences, Annals of Tourism Research, 38 (4): 1367-1386.
  • Usakli, A. ve Kucukergin, K. G. (2018). Using Partial Least Squares Structural Equation Modeling In Hospitality And Tourism. International Journal of Contemporary Hospitality Management.30 (11): 3462-3512.
  • Walls, A. R., Okumus, F., Wang, Y. R. ve Kwun, D. J. W. (2011). An Epistemological View of Consumer Experiences, International Journal of Hospitality Management, 30 (1): 10-21.
  • Yoon, Y. ve Uysal, M. (2005). An Examination of The Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model, Tourism Management, 26 (1): 45-56.
  • Yosmanoğlu, N. ve Engin, F. (2003). Bolu İli Gelişme Planı: Hizmet Sektörü, Bolu: T.C. Başbakanlık Devlet Planlama Teşkilatı Müsteşarlığı ve T.C. Bolu Valiliği, Bolu Belediyesi, Bolu Ticaret ve Sanayi Odası.
  • Zhang, H., Wu, Y. ve Buhalis, D. (2018). A Model of Perceived Image, Memorable Tourism Experiences and Revisit Intention, Journal of Destination Marketing And Management, 8: 326-336.
  • Zhang, J., Cai, L. A. ve Kavanaugh, R. R. (2008). Dimensions in Building Brand Experience for Economy Hotels—A Case of Emerging Market, Journal of China Tourism Research, 4 (1): 61-77.

Ayrıntılar

Birincil Dil Türkçe
Konular Sosyal
Bölüm Hakem Denetimli Makaleler
Yazarlar

Onur Cüneyt KAHRAMAN (Sorumlu Yazar)
Bolu Abant İzzet Baysal Üniversitesi, Turizm Fakültesi, Turizm İşletmeciliği Bölümü
0000-0001-7773-8757
Türkiye


Haluk TANRIVERDİ
İstanbul Üniversitesi, İktisat Fakültesi, Turizm İşletmeciliği Bölümü
0000-0002-2716-0405
Türkiye

Yayımlanma Tarihi 7 Haziran 2021
Yayınlandığı Sayı Yıl 2021, Cilt 32, Sayı 1

Kaynak Göster

Bibtex @araştırma makalesi { atad851585, journal = {Anatolia: Turizm Araştırmaları Dergisi}, issn = {1300-4220}, address = {}, publisher = {Detay Yayıncılık}, year = {2021}, volume = {32}, pages = {43 - 54}, doi = {10.17123/atad.851585}, title = {Unutulmaz Turizm Deneyimi ve Tekrar Ziyaret Etme Niyeti Arasındaki İlişki}, key = {cite}, author = {Kahraman, Onur Cüneyt and Tanrıverdi, Haluk} }
APA Kahraman, O. C. & Tanrıverdi, H. (2021). Unutulmaz Turizm Deneyimi ve Tekrar Ziyaret Etme Niyeti Arasındaki İlişki . Anatolia: Turizm Araştırmaları Dergisi , 32 (1) , 43-54 . DOI: 10.17123/atad.851585
MLA Kahraman, O. C. , Tanrıverdi, H. "Unutulmaz Turizm Deneyimi ve Tekrar Ziyaret Etme Niyeti Arasındaki İlişki" . Anatolia: Turizm Araştırmaları Dergisi 32 (2021 ): 43-54 <https://dergipark.org.tr/tr/pub/atad/issue/62698/851585>
Chicago Kahraman, O. C. , Tanrıverdi, H. "Unutulmaz Turizm Deneyimi ve Tekrar Ziyaret Etme Niyeti Arasındaki İlişki". Anatolia: Turizm Araştırmaları Dergisi 32 (2021 ): 43-54
RIS TY - JOUR T1 - Unutulmaz Turizm Deneyimi ve Tekrar Ziyaret Etme Niyeti Arasındaki İlişki AU - Onur Cüneyt Kahraman , Haluk Tanrıverdi Y1 - 2021 PY - 2021 N1 - doi: 10.17123/atad.851585 DO - 10.17123/atad.851585 T2 - Anatolia: Turizm Araştırmaları Dergisi JF - Journal JO - JOR SP - 43 EP - 54 VL - 32 IS - 1 SN - 1300-4220- M3 - doi: 10.17123/atad.851585 UR - https://doi.org/10.17123/atad.851585 Y2 - 2021 ER -
EndNote %0 Anatolia: Turizm Araştırmaları Dergisi Unutulmaz Turizm Deneyimi ve Tekrar Ziyaret Etme Niyeti Arasındaki İlişki %A Onur Cüneyt Kahraman , Haluk Tanrıverdi %T Unutulmaz Turizm Deneyimi ve Tekrar Ziyaret Etme Niyeti Arasındaki İlişki %D 2021 %J Anatolia: Turizm Araştırmaları Dergisi %P 1300-4220- %V 32 %N 1 %R doi: 10.17123/atad.851585 %U 10.17123/atad.851585
ISNAD Kahraman, Onur Cüneyt , Tanrıverdi, Haluk . "Unutulmaz Turizm Deneyimi ve Tekrar Ziyaret Etme Niyeti Arasındaki İlişki". Anatolia: Turizm Araştırmaları Dergisi 32 / 1 (Haziran 2021): 43-54 . https://doi.org/10.17123/atad.851585
AMA Kahraman O. C. , Tanrıverdi H. Unutulmaz Turizm Deneyimi ve Tekrar Ziyaret Etme Niyeti Arasındaki İlişki. Anatolia: Turizm Araştırmaları Dergisi. 2021; 32(1): 43-54.
Vancouver Kahraman O. C. , Tanrıverdi H. Unutulmaz Turizm Deneyimi ve Tekrar Ziyaret Etme Niyeti Arasındaki İlişki. Anatolia: Turizm Araştırmaları Dergisi. 2021; 32(1): 43-54.
IEEE O. C. Kahraman ve H. Tanrıverdi , "Unutulmaz Turizm Deneyimi ve Tekrar Ziyaret Etme Niyeti Arasındaki İlişki", Anatolia: Turizm Araştırmaları Dergisi, c. 32, sayı. 1, ss. 43-54, Haz. 2021, doi:10.17123/atad.851585