Araştırma Makalesi
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Smart Destination Planning with ChatGPT

Yıl 2025, Cilt: 8 Sayı: 1, 159 - 185
https://doi.org/10.53353/atrss.1551730

Öz

This research focuses on a smart tourism destination plan created in line with the recommendations of ChatGPT. Within the framework of Conversation Theory, a mutual dialog was developed with ChatGPT to create a smart tourism destination plan. Within the scope of this dialog, 3 questions were asked to ChatGPT to create a smart tourism destination plan, examples and level. It is seen that ChatGPT has created a plan consisting of ten dimensions for Nevşehir destination. In this plan, ChatGPT emphasizes areas such as strengthening the digital infrastructure, augmented reality (AR) and virtual reality (VR) applications, online ticketing systems and e-commerce integration in a more comprehensive manner. In addition to these dimensions, the ChatGPT smart tourism destination plan also emphasizes issues such as cultural heritage protection, community engagement, education, digital marketing and security. It is seen that ChatGPT includes many factors that are important for a destination's tourism activities within the scope of smart tourism. Finally, ChatGPT also creates a smart tourism destination level by adhering to the smart tourism destination plan.

Kaynakça

  • Adamış, E., & Pınarbaşı, F. (2022). Unfolding visual characteristics of social media communication: reflections of smart tourism destinations. Journal of Hospitality and Tourism Technology, 13(1), 34-61. https://doi.org/10.1108/JHTT-09-2020-0246
  • Ali, F. (2023). Let the devil speak for itself: Should ChatGPT be allowed or banned in hospitality and tourism schools?. Journal of Global Hospitality and Tourism, 2(1), 1-6. https://orcid.org/0000-0003-4528-3764
  • Ali, F., Yasar, B., Ali, L., & Dogan, S. (2023). Antecedents and consequences of travelers' trust towards personalized travel recommendations offered by ChatGPT. International Journal of Hospitality Management, 114, 103588. https://doi.org/10.1016/j.ijhm.2023.103588
  • Altinay, Z., Altinay, F., Tlili, A., & Vatankhah, S. (2024). “Keep your friends close, but your enemies closer:” ChatGPT in tourism and hospitality. Journal of Hospitality and Tourism Technology. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTT-03-2024-0139
  • Ammirato, S., Felicetti, A. M., Della Gala, M., Raso, C., & Cozza, M. (2018). Smart tourism destinations: can the destination management organizations exploit benefits of the ICTs? Evidences from a multiple case study. In Collaborative Networks of Cognitive Systems: 19th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2018, Cardiff, UK, September 17-19, 2018, Proceedings 19 (pp. 623-634). Springer International Publishing. https://doi.org/10.1007/978-3-319-99127-6_54
  • Angelidou, M., Karachaliou, E., Angelidou, T., & Stylianidis, E. (2017). Cultural heritage in smart city environments. The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, 42, 27-32. https://doi.org/10.5194/isprs-archives-XLII-2-W5-27-2017
  • Azgomi, H. F., & Jamshidi, M. (2018, November). A brief survey on smart community and smart transportation. In 2018 IEEE 30th international conference on tools with artificial intelligence (ICTAI) (pp. 932-939). IEEE. 10.1109/ICTAI.2018.00144
  • Boes, K., Buhalis, D., & Inversini, A. (2016). Smart tourism destinations: ecosystems for tourism destination competitiveness. International Journal of Tourism Cities, 2(2), 108-124. https://doi.org/10.1108/IJTC-12-2015-0032
  • Boletsis, C., & Chasanidou, D. (2018, June). Smart tourism in cities: Exploring urban destinations with audio augmented reality. In Proceedings of the 11th PErvasive Technologies Related to Assistive Environments Conference (pp. 515-521). https://doi.org/10.1145/3197768.3201549
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  • Brandão, M., Joia, L. A., & do Canto Cavalheiro, G. M. (2019). Towards a smart destination development model: Promoting environmental, economic, socio-cultural and political values. Setting foundations for the creation of public value in smart cities, 137-161. https://doi.org/10.1007/978-3-319-98953-2_6
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ChatGPT ile Akıllı Destinasyon Planlaması

Yıl 2025, Cilt: 8 Sayı: 1, 159 - 185
https://doi.org/10.53353/atrss.1551730

Öz

Bu araştırma, ChatGPT'nin önerileri doğrultusunda oluşturulan bir akıllı turizm destinasyon planı üzerine odaklanmaktadır. Sohbet Teorisi çerçevesinde ChatGPT ile akıllı turizm destinasyon planı oluşturmak için karşılıklı diyalog geliştirilmiştir. Bu diyalog kapsamında ChatGPT’ye 3 soru yöneltilerek akıllı turizm destinasyon planı, örnekleri ve seviyesi oluşturulmuştur. Nevşehir destinasyonu için ChatGPT’nin on boyuttan oluşan bir plan oluşturduğu görülmektedir. Bu planda ChatGPT dijital altyapının güçlendirilmesi, artırılmış gerçeklik (AR) ve sanal gerçeklik (VR) uygulamaları, çevrimiçi biletleme sistemleri ve e-ticaret entegrasyonu gibi alanları daha kapsamlı bir şekilde ön plana çıkarmaktadır. Bu boyutların yanı sıra ChatGPT akıllı turizm destinasyon planında kültürel mirasın korunması, topluluk katılımı, eğitim, dijital pazarlama ve güvenlik gibi konulara da önem verdiği görülmektedir. ChatGPT’nin bir destinasyonun turizm faaliyetleri açısından önemli olan birçok faktöre akıllı turizm kapsamında yer verdiği görülmektedir. Son olarak, ChatGPT akıllı turizm destinasyon planına sadık kalarak akıllı turizm destinasyon seviyesi de oluşturmaktadır.

Kaynakça

  • Adamış, E., & Pınarbaşı, F. (2022). Unfolding visual characteristics of social media communication: reflections of smart tourism destinations. Journal of Hospitality and Tourism Technology, 13(1), 34-61. https://doi.org/10.1108/JHTT-09-2020-0246
  • Ali, F. (2023). Let the devil speak for itself: Should ChatGPT be allowed or banned in hospitality and tourism schools?. Journal of Global Hospitality and Tourism, 2(1), 1-6. https://orcid.org/0000-0003-4528-3764
  • Ali, F., Yasar, B., Ali, L., & Dogan, S. (2023). Antecedents and consequences of travelers' trust towards personalized travel recommendations offered by ChatGPT. International Journal of Hospitality Management, 114, 103588. https://doi.org/10.1016/j.ijhm.2023.103588
  • Altinay, Z., Altinay, F., Tlili, A., & Vatankhah, S. (2024). “Keep your friends close, but your enemies closer:” ChatGPT in tourism and hospitality. Journal of Hospitality and Tourism Technology. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTT-03-2024-0139
  • Ammirato, S., Felicetti, A. M., Della Gala, M., Raso, C., & Cozza, M. (2018). Smart tourism destinations: can the destination management organizations exploit benefits of the ICTs? Evidences from a multiple case study. In Collaborative Networks of Cognitive Systems: 19th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2018, Cardiff, UK, September 17-19, 2018, Proceedings 19 (pp. 623-634). Springer International Publishing. https://doi.org/10.1007/978-3-319-99127-6_54
  • Angelidou, M., Karachaliou, E., Angelidou, T., & Stylianidis, E. (2017). Cultural heritage in smart city environments. The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, 42, 27-32. https://doi.org/10.5194/isprs-archives-XLII-2-W5-27-2017
  • Azgomi, H. F., & Jamshidi, M. (2018, November). A brief survey on smart community and smart transportation. In 2018 IEEE 30th international conference on tools with artificial intelligence (ICTAI) (pp. 932-939). IEEE. 10.1109/ICTAI.2018.00144
  • Boes, K., Buhalis, D., & Inversini, A. (2016). Smart tourism destinations: ecosystems for tourism destination competitiveness. International Journal of Tourism Cities, 2(2), 108-124. https://doi.org/10.1108/IJTC-12-2015-0032
  • Boletsis, C., & Chasanidou, D. (2018, June). Smart tourism in cities: Exploring urban destinations with audio augmented reality. In Proceedings of the 11th PErvasive Technologies Related to Assistive Environments Conference (pp. 515-521). https://doi.org/10.1145/3197768.3201549
  • Borges-Tiago, T., Veríssimo, J., & Tiago, F. (2022). Smart tourism: A scientometric review (2008-2020). European Journal of Tourism Research, 30, 3006-3006. https://doi.org/10.54055/ejtr.v30i.2593
  • Brandão, M., Joia, L. A., & do Canto Cavalheiro, G. M. (2019). Towards a smart destination development model: Promoting environmental, economic, socio-cultural and political values. Setting foundations for the creation of public value in smart cities, 137-161. https://doi.org/10.1007/978-3-319-98953-2_6
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  • Erul, E., & Işin, A. (2023). ChatGPT ile Sohbetler: Turizmde ChatGPT’nin Önemi (Chats with ChatGPT. Journal of Tourism and Gastronomy Studies, 11(1), 780-793.
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  • Fusté-Forné, F., & Orea-Giner, A. (2023). Gastronomy in tourism management and marketing: an interview with ChatGPT. ROBONOMICS: The Journal of the Automated Economy, 4, 42-42.
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  • Gök, H. S., & Şalvarci, S. (2022). Smart Destination Applications according to Cohen'sSmart City Wheel:: The example of İzmír, Turkey. Revista Rosa dos Ventos-Turismo e Hospitalidade, 14(3). 780-807.
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  • Gretzel, U. (2022). The Smart DMO: A new step in the digital transformation of destination management organizations. European Journal of Tourism Research, 30, 3002-3002. https://doi.org/10.54055/ejtr.v30i.2589 Grundner, L., & Neuhofer, B. (2021). The bright and dark sides of artificial intelligence: A futures perspective on tourist destination experiences. Journal of Destination Marketing & Management, 19, 100511. https://doi.org/10.1016/j.jdmm.2020.100511
  • Gursoy, D., Li, Y., & Song, H. (2023). ChatGPT and the hospitality and tourism industry: an overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 32(5), 579-592. https://doi.org/10.1080/19368623.2023.2211993
  • Ismagilova, E., Hughes, L., Rana, N. P., & Dwivedi, Y. K. (2020). Security, privacy and risks within smart cities: Literature review and development of a smart city interaction framework. Information Systems Frontiers, 1-22. https://doi.org/10.1007/s10796-020-10044-1
  • Jovicic, D. Z. (2019). From the traditional understanding of tourism destination to the smart tourism destination. Current Issues in Tourism, 22(3), 276-282. https://doi.org/10.1080/13683500.2017.1313203
  • Kaji, S., Kolivand, H., Madani, R., Salehinia, M., & Shafaie, M. (2018). Augmented reality in smart cities: a multimedia approach. Journal of Engineering Technology, 6(1), 28-45.
  • Kim, J. H., Kim, J., Kim, S., & Hailu, T. B. (2023). Effects of AI ChatGPT on travelers’ travel decision-making. Tourism Review. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TR-07-2023-0489
  • Karpova, G. A., Kuchumov, A. V., Testina, Y. S., & Voloshinova, M. V. (2019, October). Digitalization of a tourist destination. In Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy (pp. 1-6).
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  • Lopez de Avila, A. (2015, February). Smart destinations: XXI century tourism. In ENTER2015 conference on information and communication technologies in tourism, Lugano, Switzerland (pp. 4-6).
  • Lukita, C., Pangilinan, G. A., Chakim, M. H. R., & Saputra, D. B. (2023). Examining the impact of artificial intelligence and internet of things on smart tourism destinations: A comprehensive study. Aptisi Transactions on Technopreneurship (ATT), 5(2sp), 135-145. https://doi.org/10.34306/att.v5i2sp.332
  • Mandić, A., & Garbin Praničević, D. (2019). Progress on the role of ICTs in establishing destination appeal: Implications for smart tourism destination development. Journal of hospitality and tourism technology, 10(4), 791-813. https://doi.org/10.1108/JHTT-06-2018-0047
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  • Mrsic, L., Surla, G., & Balkovic, M. (2020, February). Technology-driven smart support system for tourist destination management organizations. In International Conference on Innovative Computing and Communications: Proceedings of ICICC 2019, Volume 1 (pp. 65-76). Singapore: Springer Singapore. https://doi.org/10.1007/978-981-15-1286-5_7
  • Pellicer, S., Santa, G., Bleda, A. L., Maestre, R., Jara, A. J., & Skarmeta, A. G. (2013, July). A global perspective of smart cities: A survey. In 2013 Seventh International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (pp. 439-444). IEEE.
  • Pham, H. C., Duong, C. D., & Nguyen, G. K. H. (2024). What drives tourists’ continuance intention to use ChatGPT for travel services? A stimulus-organism-response perspective. Journal of Retailing and Consumer Services, 78, 103758. https://doi.org/10.1016/j.jretconser.2024.103758
  • Prakash, M., Mishra, S., Tiwari, P., & Chowdhary, N. (2024). Smart destination marketing in the digital age. In Tourism Planning and Destination Marketing, 2nd Edition (pp. 283-306). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80455-888-120241014
  • Rather, R. A. (2024). AI-powered ChatGPT in the hospitality and tourism industry: benefits, challenges, theoretical framework, propositions and future research directions. Tourism Recreation Research, 1-11. https://doi.org/10.1080/02508281.2023.2287799
  • Rospigliosi, P. A. (2023). Artificial intelligence in teaching and learning: what questions should we ask of ChatGPT?. Interactive Learning Environments, 31(1), 1-3. https://doi.org/10.1080/10494820.2023.2180191
  • Rudolph, J., Tan, S., & Tan, S. (2023). ChatGPT: Bullshit spewer or the end of traditional assessments in higher education?. Journal of Applied Learning and Teaching, 6(1). 1-22.
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  • Yağcı, Ş. Ç., & Yıldız, T. A. (2023). ChatGPT, yabancı dil öğrencisinin güvenilir yapay zekâ sohbet arkadaşı mıdır? RumeliDE Dil ve Edebiyat Araştırmaları Dergisi, (37), 1315-1333.
  • Yaşar, E., Alkan, B. N., & Gündoğan, H. R. (2024a). Examining the Potential for Use of ChatGPT in Recruitment for Hotel Businesses. In Cases on Innovation and Sustainability in Tourism (pp. 245-266). IGI Global.
  • Yaşar, E. (2024). Can the Potential Contributions of ChatGPT in Tourism Education Be Realized?. In Enhancing Higher Education and Research With OpenAI Models (pp. 206-228). IGI Global.
  • Yaşar, E., Öztürk, İ., Yayla, E., & Tür, E. (2024b). The Use and Effects of ChatGPT in Tourism Education. In Social Reflections of Human-Computer Interaction in Education, Management, and Economics (pp. 125-149). IGI Global.
  • Yayla, E. & Belber, G.B (2023) Özer Düz, S., Alaeddinoğlu, F., Arslan Kalay, H & Şahin, S (Ed.), Turizm Çalışmaları (s. 191-208) içinde. Paradigma Akademi.
  • Zadel, Z., Ivančić, I., & Badurina, A. (2020). Smart Destination Concept: Example of the City of Zagreb. In MIC 2020: The 20th Management International Conference (pp. 47-62). University of Primorska Press.
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  • Zygiaris, S. (2013). Smart city reference model: Assisting planners to conceptualize the building of smart city innovation ecosystems. Journal of the knowledge economy, 4, 217-231. https://doi.org/10.1007/s13132-012-0089-4
Toplam 77 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Turizm (Diğer)
Bölüm Araştırma Makaleleri
Yazarlar

Emre Yaşar 0000-0003-1573-0930

Eda Yayla 0000-0003-3949-715X

Erge Tür 0000-0002-2733-5199

Yayımlanma Tarihi
Gönderilme Tarihi 17 Eylül 2024
Kabul Tarihi 30 Ekim 2024
Yayımlandığı Sayı Yıl 2025 Cilt: 8 Sayı: 1

Kaynak Göster

APA Yaşar, E., Yayla, E., & Tür, E. (t.y.). Smart Destination Planning with ChatGPT. GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences, 8(1), 159-185. https://doi.org/10.53353/atrss.1551730
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