Assessment of Event Quality in Major Spectator Sports: Single-item Measures
Yıl 2023,
Cilt: 15 Sayı: 2, 113 - 126, 12.10.2023
Alparslan Aziz Tunç
,
Oruç Ali Uğur
Öz
Abstract: The purpose of this study was to check validity and reliability of Assessment of Event Quality in Major Spectator Sports: Single-Item Measures scale developed by Ko et al. (2021). Sample of the study were 241 female and 129 males, totally 370 volleyball spectators who attended Volleyball Nations League 2023 organized in Antalya. Age range of the participants was 16 to 68 years (M= 28.10, SD=13.46). To check validity of the scale, explanatory (EFA) and confirmatory (CFA) factor analysis were used. Test-retest and Cronbach alpha coefficient methods were utilized for reliability check of the scale. Results of the scale which was adapted to Turkish culture showed that 11 items representing 11 sub-factors was approved as in the original form of the scale. As a conclusion, it was determined that the scale of Assessment of Event Quality in Major Spectator Sports: Single-Item Measures is valid and reliable measurement tool in order to evaluate spectators’ assessment of event quality.
Kaynakça
- Alpar, R. (2010). Spor, sağlık ve eğitim bilimlerinden örneklerle uygulamalı istatistik ve geçerlik-güvenirlik. Detay Yayıncılık.
- Aytaç, M., & Öngen, B. (2012). Doğrulayıcı faktör analizi ile yeni çevresel paradigma ölçeğinin yapı geçerliliğinin incelenmesi. İstatistikçiler Dergisi: İstatistik ve Aktüerya, 5(1), 14-22.
- Bayram, N. (2010). Yapısal eşitlik modellemesine giriş AMOS uygulamaları. Ezgi Kitabevi.
- Biscaia, R., Correia, A., Santos, T., Ross, S., & Yoshida, M. (2017). Service quality and value perceptions of the 2014 FIFA World Cup in Brazil. Event Management, 21(2), 201–216. https://doi.org/10.3727/152599517X14878772869685
- Brislin, R. W. (1986). A culture general assimilator: Preparation for various types of sojourns. International Journal of Intercultural Relations, 10(2), 215-234. https://doi.org/10.1016/01471767(86)90007-6
- Büyüköztürk, Ş. (2007). Spss veri analizi el kitabı. Pegem A. Yayıncılık.
- Çokluk, Ö., Şekercioğlu, G., & Büyüköztürk, Ş. (2012). Sosyal bilimler için çok değişkenli istatistik: SPSS ve LISREL uygulamaları. Pegem Akademi.
- Diamantopoulos, A., Sarstedt, M., Fuchs, C., Wilczynski, P., & Kaiser, S. (2012). Guidelines for choosing between multi-item and single-item scales for construct measurement: A predictive validity perspective. Journal of the Academy of Marketing Science, 40(3), 434–449. https://doi.org/10.1007/s11747-011-0300-3
- Gardner, D. G., Cummings, L. L., Dunham, R. B., & Pierce, J. L. (1998). Single-item versus multiple-item measurement scales: An empirical comparison. Educational and Psychological Measurement, 58(6), 898–915. https://doi.org/10.1177/0013164498058006003
- Getz, D., O’Neill, M., & Carlsen, J. (2001). Service quality evaluation at events through service mapping. Journal of Travel Research, 39(4), 380–390. https://doi.org/10.1177/004728750103900404
- Hazan, C., & Shaver, P. (1987). Romantic love conceptualized as an attachment process. Journal of Personality and Social Psychology, 52(3), 511–524. https://doi.org/10.1037/0022-3514.52.3.511
- Kelley, S. W., & Turley, L. W. (2001). Consumer perceptions of service quality attributes at sporting events. Journal of Business Research, 54(2), 161–166. https://doi.org/10.1016/S0148-2963(99)00084-3.
- Kim, S. K., Yim, B. H., Byon, K. K., Yu, J. G., Lee, S. M., & Park, J. A. (2016). Spectator perception of service quality attributes associated with Shanghai Formula One. International Journal of Sports Marketing and Sponsorship, 19(2), 153–171. https://doi.org/10.1108/IJSMS-04-2016-011
- Ko, Y. J., Kim, M. K., Kim, Y. K., Lee, J., & Cattani, K. (2010). Consumer satisfaction and event quality perception: A case of US Open Taekwondo Championship. Event Management. An International Journal, 14, 205–214. https://doi.org/10.3727/152599510X12825895093597
- Ko, Y. J., Kwon, H. H., Kim, T., Park, C., & Song, K. (2021). Assessment of event quality in major spectator sports: single-item measures. Journal of Global Sport Management, 1-17. https://doi.org/10.1080/24704067.2021.2001353
- Ko, Y. J., & Pastore, D. L. (2005). A hierarchical model of service quality for the recreational sport industry. Sport Marketing Quarterly, 14, 84–97.
- Ko, Y. J., Zhang, J. J., Cattani, K., & Pastore, D. L. (2011). Assessment of event quality of major spectator sports. Managing Service Quality, 21(3), 304–322. https://doi.org/10.1108/09604521111127983
- Koo, G. Y. (2009). Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball. International Journal of Sports Marketing and Sponsorship, 11(1), 41–54. https://doi.org/10.1108/IJSMS-11-01-2009-B004
- Kwon, H., & Ko, Y. (2006). Single item measures in recreational sport setting. International Journal of Sport Management, 7, 112–122.
- Kwon, H., & Trail, G. T. (2005). Feasibility of single-item measure in sport loyalty research. Sport Management Review, 8(1), 69–88. https://doi.org/10.1016/S14413523(05)70033-4
- Kline, R. B. (2016). Principles and practice of structural equation modeling (4th ed.). Guilford Press.
- Li, S., Carlson, E., & Holm, K. (2000). Validation of a single-item measure of usual physical activity. Perceptual and Motor Skills, 91(2), 593–602. https://doi.org/10.2466/pms.2000.91.2.593
- Mahony, D., Madrigal, R., & Howard, D. R. (2000). Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty. Sport Marking Quarterly, 9(1), 15–25.
- Martin, D. S., Howell, R., Newman, C., & Martin, K. (2012). Validation of Eventserv-short: A brief measure of customer satisfaction with game day services. Managing Service Quality: An International Journal, 22(4), 386–398. https://doi.org/10.1108/09604521211253487
- Martinez, J. A., & Martinez, L. (2010). Some insights on conceptualizing and measuring service quality. Journal of Retailing and Consumer Services, 17(1), 29–42. https://doi.org/10.1016/j.jretconser.2009.09.002
- Meydan, C. H., & Şeşen, H. (2011). Yapısal eşitlik modellemesi ve AMOS uygulamaları. Detay Yayıncılık
- Moon, K., Ko, Y. J., Connaughton, D., & Lee, J. H. (2013). A mediating role of destination image in the relationship between event quality, perceived value, and behavioral intention. Journal of Sport & Tourism, 18(1), 49–66. https://doi.org/10.1080/14775085.2013.799960
- Myung, I. J. (2003). Tutorial on maximum likelihood estimation. Journal of Mathematical Psychology, 47(1), 90-100. https://doi.org/10.1016/S0022-2496(02)00028-7
- Nagy, M. S. (2002). Using a single-item approach to measure facet job satisfaction. Journal of Occupational and Organizational Psychology, 75(1), 77–86. https://doi.org/10.1348/096317902167658
- Nichols, A. L., & Webster, G. D. (2013). The single-item need to belong scale. Personality and Individual Differences, 55(2), 189–192. https://doi.org/10.1016/j.paid.2013.02.018
- Peterson, R. A. (2000). A meta-analysis of variance accounted for and factor loadings in exploratory factor analysis. Marketing Letters, 11(3), 261-275. https://doi.org/10.1023/A:1008191211004
- Robins, R. W., Hendin, H. M., & Trzesniewski, K. H. (2001). Measuring global self-esteem: Construct validation of a single-item measure and the Rosenberg Self-Esteem Scale. Personality and Social Psychology Bulletin, 27(2), 151–161. https://doi.org/10.1177/0146167201272002.
- Sandvik, E., Diener, E., & Seidlitz, L. (1993). Subjective well-being:The convergence and stability of self-report and non-self-report measures. Personality, 6(3), 317–342. https://doi.org/10.1111/j.1467-6494.1993.tb00283.x
- Schermelleh-Engel K., & Moosbrugger H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8(2), 23-74.
- Spanos, A. (1999). Probability theory and statistical inference. Cambridge University Press.
- Şimşek, K. Y. (2014). Etkinliğin kalite algısı ölçeğinin Türkçe’ye uyarlanması: Dünya Salon Atletizm Şampiyonası İstanbul 2012. Spormetre Beden Eğitimi ve Spor Bilimleri Dergisi, 12(1), 19-33. https://doi.org/10.1501/Sporm_0000000250
- Tabachnick, B.G., & Fidell, L. S. (2013). Using Multivariate Statistics (6th ed.), Allyn and Bacon.
- Tavşancıl, E. (2005). Tutumların ölçülmesi ve SPSS ile veri analizi (2. Baskı). Nobel Yayınları.
- Tavşancıl, E. (2014). Tutumların ölçülmesi ve SPSS ile veri analizi. (5. Baskı) Nobel Yayınevi.
- Theodorakis, N. D., & Alexandris, K. (2008). Can service quality predict spectators’ behavioral intentions in professional football? Managing Leisure, 13(3–4), 162–178. https://doi.org/10.1080/13606710802200852
- Theodorakis, N., Kambitsis, C., Laios, A., & Koustelios, A. (2001). Relationship between measures of service quality and satisfaction of spectators in professional sport. Managing Service Quality: An International Journal, 11(6), 431–438. https://doi.org/10.1108/09604520110410638.
- Theodorakis, N. D., Koustelios, A., Robinson, L., & Barlas, A. (2009). Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports.
Managing Service Quality: An International Journal, 19(4), 456–473. https://doi.org/10.1108/09604520910971557
- Trail, G. T., & James, J. D. (2001). The motivation scale for sport consumption: Assessment of the scale’s psychometric properties. Journal of Sport Behavior, 24(1), 108–127.
- Wanous, J. P., & Hudy, M. J. (2001). Single-item reliability: A replication and extension. Organizational Research Methods, 4(4), 361–375. https://doi.org/10.1177/109442810144003
Büyük Katılımlı Spor Organizasyonlarında Seyircilerin Etkinlik Kalitesini Değerlendirmesi: Tek Madde Ölçümü
Yıl 2023,
Cilt: 15 Sayı: 2, 113 - 126, 12.10.2023
Alparslan Aziz Tunç
,
Oruç Ali Uğur
Öz
Bu çalışmada Ko ve arkadaşları (2021) tarafından alan yazına kazandırılan Büyük Katılımlı Spor Organizasyonlarında Seyircilerin Etkinlik Kalitesini Değerlendirmesi: Tek Madde Ölçümü ölçeğinin Türkçe geçerlik ve güvenirliğini test etmek amaçlanmıştır. Çalışmanın örneklem grubunu Antalya’da gerçekleştirilen 2023 Voleybol Kadınlar Milletler Ligine katılan 241 kadın ve 129 erkek, toplam 370 voleybol seyircisi oluşturmaktadır. Katılımcıların yaş aralığı 16 ile 68 (X̄= 28.10, Ss=13.46) olarak tespit edilmiştir. Ölçeğin geçerliği için Açımlayıcı (AFA) ve doğrulayıcı faktör (DFA) analizleri kullanılmıştır. Güvenirlik hesaplaması için ise test tekrar test ve cronbach alfa iç tutarlık katsayısı yöntemleri tercih edilmiştir. Bulgulara göre Türk kültürüne uyarlanan ölçeğin orijinal formunda olduğu gibi 11 alt faktörü temsil eden 11 maddeli yapısı onaylanmıştır. Sonuç olarak, Türk kültürüne uyarlanan ölçek, büyük katılımlı spor organizasyonlarına katılan seyircilerin etkinliğin kalitesini tek madde ölçümü ile değerlendirebilmesi için geçerli ve güvenilir bir ölçek olduğu tespit edilmiştir.
Kaynakça
- Alpar, R. (2010). Spor, sağlık ve eğitim bilimlerinden örneklerle uygulamalı istatistik ve geçerlik-güvenirlik. Detay Yayıncılık.
- Aytaç, M., & Öngen, B. (2012). Doğrulayıcı faktör analizi ile yeni çevresel paradigma ölçeğinin yapı geçerliliğinin incelenmesi. İstatistikçiler Dergisi: İstatistik ve Aktüerya, 5(1), 14-22.
- Bayram, N. (2010). Yapısal eşitlik modellemesine giriş AMOS uygulamaları. Ezgi Kitabevi.
- Biscaia, R., Correia, A., Santos, T., Ross, S., & Yoshida, M. (2017). Service quality and value perceptions of the 2014 FIFA World Cup in Brazil. Event Management, 21(2), 201–216. https://doi.org/10.3727/152599517X14878772869685
- Brislin, R. W. (1986). A culture general assimilator: Preparation for various types of sojourns. International Journal of Intercultural Relations, 10(2), 215-234. https://doi.org/10.1016/01471767(86)90007-6
- Büyüköztürk, Ş. (2007). Spss veri analizi el kitabı. Pegem A. Yayıncılık.
- Çokluk, Ö., Şekercioğlu, G., & Büyüköztürk, Ş. (2012). Sosyal bilimler için çok değişkenli istatistik: SPSS ve LISREL uygulamaları. Pegem Akademi.
- Diamantopoulos, A., Sarstedt, M., Fuchs, C., Wilczynski, P., & Kaiser, S. (2012). Guidelines for choosing between multi-item and single-item scales for construct measurement: A predictive validity perspective. Journal of the Academy of Marketing Science, 40(3), 434–449. https://doi.org/10.1007/s11747-011-0300-3
- Gardner, D. G., Cummings, L. L., Dunham, R. B., & Pierce, J. L. (1998). Single-item versus multiple-item measurement scales: An empirical comparison. Educational and Psychological Measurement, 58(6), 898–915. https://doi.org/10.1177/0013164498058006003
- Getz, D., O’Neill, M., & Carlsen, J. (2001). Service quality evaluation at events through service mapping. Journal of Travel Research, 39(4), 380–390. https://doi.org/10.1177/004728750103900404
- Hazan, C., & Shaver, P. (1987). Romantic love conceptualized as an attachment process. Journal of Personality and Social Psychology, 52(3), 511–524. https://doi.org/10.1037/0022-3514.52.3.511
- Kelley, S. W., & Turley, L. W. (2001). Consumer perceptions of service quality attributes at sporting events. Journal of Business Research, 54(2), 161–166. https://doi.org/10.1016/S0148-2963(99)00084-3.
- Kim, S. K., Yim, B. H., Byon, K. K., Yu, J. G., Lee, S. M., & Park, J. A. (2016). Spectator perception of service quality attributes associated with Shanghai Formula One. International Journal of Sports Marketing and Sponsorship, 19(2), 153–171. https://doi.org/10.1108/IJSMS-04-2016-011
- Ko, Y. J., Kim, M. K., Kim, Y. K., Lee, J., & Cattani, K. (2010). Consumer satisfaction and event quality perception: A case of US Open Taekwondo Championship. Event Management. An International Journal, 14, 205–214. https://doi.org/10.3727/152599510X12825895093597
- Ko, Y. J., Kwon, H. H., Kim, T., Park, C., & Song, K. (2021). Assessment of event quality in major spectator sports: single-item measures. Journal of Global Sport Management, 1-17. https://doi.org/10.1080/24704067.2021.2001353
- Ko, Y. J., & Pastore, D. L. (2005). A hierarchical model of service quality for the recreational sport industry. Sport Marketing Quarterly, 14, 84–97.
- Ko, Y. J., Zhang, J. J., Cattani, K., & Pastore, D. L. (2011). Assessment of event quality of major spectator sports. Managing Service Quality, 21(3), 304–322. https://doi.org/10.1108/09604521111127983
- Koo, G. Y. (2009). Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball. International Journal of Sports Marketing and Sponsorship, 11(1), 41–54. https://doi.org/10.1108/IJSMS-11-01-2009-B004
- Kwon, H., & Ko, Y. (2006). Single item measures in recreational sport setting. International Journal of Sport Management, 7, 112–122.
- Kwon, H., & Trail, G. T. (2005). Feasibility of single-item measure in sport loyalty research. Sport Management Review, 8(1), 69–88. https://doi.org/10.1016/S14413523(05)70033-4
- Kline, R. B. (2016). Principles and practice of structural equation modeling (4th ed.). Guilford Press.
- Li, S., Carlson, E., & Holm, K. (2000). Validation of a single-item measure of usual physical activity. Perceptual and Motor Skills, 91(2), 593–602. https://doi.org/10.2466/pms.2000.91.2.593
- Mahony, D., Madrigal, R., & Howard, D. R. (2000). Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty. Sport Marking Quarterly, 9(1), 15–25.
- Martin, D. S., Howell, R., Newman, C., & Martin, K. (2012). Validation of Eventserv-short: A brief measure of customer satisfaction with game day services. Managing Service Quality: An International Journal, 22(4), 386–398. https://doi.org/10.1108/09604521211253487
- Martinez, J. A., & Martinez, L. (2010). Some insights on conceptualizing and measuring service quality. Journal of Retailing and Consumer Services, 17(1), 29–42. https://doi.org/10.1016/j.jretconser.2009.09.002
- Meydan, C. H., & Şeşen, H. (2011). Yapısal eşitlik modellemesi ve AMOS uygulamaları. Detay Yayıncılık
- Moon, K., Ko, Y. J., Connaughton, D., & Lee, J. H. (2013). A mediating role of destination image in the relationship between event quality, perceived value, and behavioral intention. Journal of Sport & Tourism, 18(1), 49–66. https://doi.org/10.1080/14775085.2013.799960
- Myung, I. J. (2003). Tutorial on maximum likelihood estimation. Journal of Mathematical Psychology, 47(1), 90-100. https://doi.org/10.1016/S0022-2496(02)00028-7
- Nagy, M. S. (2002). Using a single-item approach to measure facet job satisfaction. Journal of Occupational and Organizational Psychology, 75(1), 77–86. https://doi.org/10.1348/096317902167658
- Nichols, A. L., & Webster, G. D. (2013). The single-item need to belong scale. Personality and Individual Differences, 55(2), 189–192. https://doi.org/10.1016/j.paid.2013.02.018
- Peterson, R. A. (2000). A meta-analysis of variance accounted for and factor loadings in exploratory factor analysis. Marketing Letters, 11(3), 261-275. https://doi.org/10.1023/A:1008191211004
- Robins, R. W., Hendin, H. M., & Trzesniewski, K. H. (2001). Measuring global self-esteem: Construct validation of a single-item measure and the Rosenberg Self-Esteem Scale. Personality and Social Psychology Bulletin, 27(2), 151–161. https://doi.org/10.1177/0146167201272002.
- Sandvik, E., Diener, E., & Seidlitz, L. (1993). Subjective well-being:The convergence and stability of self-report and non-self-report measures. Personality, 6(3), 317–342. https://doi.org/10.1111/j.1467-6494.1993.tb00283.x
- Schermelleh-Engel K., & Moosbrugger H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8(2), 23-74.
- Spanos, A. (1999). Probability theory and statistical inference. Cambridge University Press.
- Şimşek, K. Y. (2014). Etkinliğin kalite algısı ölçeğinin Türkçe’ye uyarlanması: Dünya Salon Atletizm Şampiyonası İstanbul 2012. Spormetre Beden Eğitimi ve Spor Bilimleri Dergisi, 12(1), 19-33. https://doi.org/10.1501/Sporm_0000000250
- Tabachnick, B.G., & Fidell, L. S. (2013). Using Multivariate Statistics (6th ed.), Allyn and Bacon.
- Tavşancıl, E. (2005). Tutumların ölçülmesi ve SPSS ile veri analizi (2. Baskı). Nobel Yayınları.
- Tavşancıl, E. (2014). Tutumların ölçülmesi ve SPSS ile veri analizi. (5. Baskı) Nobel Yayınevi.
- Theodorakis, N. D., & Alexandris, K. (2008). Can service quality predict spectators’ behavioral intentions in professional football? Managing Leisure, 13(3–4), 162–178. https://doi.org/10.1080/13606710802200852
- Theodorakis, N., Kambitsis, C., Laios, A., & Koustelios, A. (2001). Relationship between measures of service quality and satisfaction of spectators in professional sport. Managing Service Quality: An International Journal, 11(6), 431–438. https://doi.org/10.1108/09604520110410638.
- Theodorakis, N. D., Koustelios, A., Robinson, L., & Barlas, A. (2009). Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports.
Managing Service Quality: An International Journal, 19(4), 456–473. https://doi.org/10.1108/09604520910971557
- Trail, G. T., & James, J. D. (2001). The motivation scale for sport consumption: Assessment of the scale’s psychometric properties. Journal of Sport Behavior, 24(1), 108–127.
- Wanous, J. P., & Hudy, M. J. (2001). Single-item reliability: A replication and extension. Organizational Research Methods, 4(4), 361–375. https://doi.org/10.1177/109442810144003