Beykoz Akademi Dergisi 2651-5393 Beykoz Üniversitesi 10.14514/BYK.m.26515393.2021.9/1.19-33 KÜLTÜRÜN SOSYAL MEDYA KULLANIM MOTİVASYONU ÜZERİNDEKI ETKİSİ: TÜRK VE ALMAN LİSE ÖĞRENCİLERİ İÇİN KARŞILAŞTIRMALI BİR ÇALIŞMA THE INFLUENCE OF CULTURE ON THE MOTIVATION FOR THE USE OF SOCIAL MEDIA: A COMPARATIVE STUDY OF TURKISH AND GERMAN HIGH SCHOOL STUDENTS https://orcid.org/0000-0001-6088-2701 Kıran Selçuk MARMARA UNIVERSITY https://orcid.org/0000-0002-2418-6191 Demirçeviren Fatma Göksu MARMARA UNIVERSITY 06 01 2021 9 1 19 33 10 17 2020 02 23 2021 Copyright © 2013, Beykoz Akademi Dergisi 2013 Beykoz Akademi Dergisi

Bu çalışma, Türkiye ve Almanya'daki gençlerin sosyal paylaşım sitelerini, özellikle “Instagram” kullanma nedenlerini ve kalıplarını bir anket yoluyla inceleyerek, kültürel özelliklerin iletişim teknolojisinin kullanımını nasıl etkilediğini incelemeyi amaçlamaktadır. Her iki ülkeden toplam 340 katılımcının katıldığı anket verileri, güvenilirlik analizi, t-testi ve ki-kare testi kullanılarak analiz edilmiştir. Araştırmanın sonuçlarına göre, Türk öğrenciler sosyal medyayı arkadaş aramak ve eğlenmek için önemli ölçüde daha yüksek bir motivasyonla kullanırken, Alman öğrencilerin bilgi arama motivasyonları daha yüksektir. Türk öğrenciler Instagram'ı daha uzun süredir kullanmakta ve Instagram'da Alman öğrencilerden daha fazla hesap takip etmektedir. Türk öğrenciler Instagram, LinkedIn ve Twitter'ı daha çok kullanırken, Alman öğrenciler Whatsapp ve Tiktok’u daha fazla kullanmaktadır. Türk öğrenciler Kim Kardashian ve Kendall Jenner'i daha fazla takip ederken, Alman öğrenciler daha çok Cristiano Ronaldo ve Neymar'ı takip etmektedir. Türk öğrenciler Instagram-Stories'de paylaşımlarını yapmakta ve hesaplarını Alman öğrencilere göre beklenenden daha fazla gizli kullanmaktadır. Türk öğrenciler Alman öğrencilere göre gerçek isimlerini kullanmakta ve her gün Instagram'da daha fazla vakit geçirmektedir.

This study is an attempt to investigate how cultural contexts determine the use of communication technology by examining the motivations and patterns of using SNS, mainly “Instagram” among teenagers from Turkey and Germany, through a survey. The survey data of total 340 participants were analyzed by using reliability analysis, t-test and Chi-square test. According to the results of the research, Turkish students use social-media with significantly higher motivations of Seeking-Friends and for Entertainment while German students had greater motivation for Seeking-Information. Turkish students have been using Instagram for a longer time and following more accounts in Instagram than German students. While Turkish students use Instagram, LinkedIn and Twitter more, German students use Whatsapp and Tiktok. While Turkish students follow Kim-Kardashian and Kendall-Jenner more, German students follow Cristiano-Ronaldo and Neymar significantly. Turkish students share their posts in Instagram-Stories and use their accounts as private more than expected compared to German students. Turkish students use their real names and spend more time daily in Instagram compared to German students.

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