Beykoz Akademi Dergisi 2651-5393 Beykoz Üniversitesi 10.14514/BYK.m.26515393.2021.9/1.150-164 STRATEJİK KARAR VERMEDE ERİSTİK GEREKÇELENDİRME: SEZGİSEL KARAR VERMENİN ETKİN UYGULAMASINA BİR TEHDİT ERISTIC ARGUMENTATION IN STRATEGIC DECISION-MAKING: A THREAT TO THE EFFECTIVE IMPLEMENTATION OF HEURISTICS https://orcid.org/0000-0003-4930-1261 Kurdoğlu Rasim Serdar BİLKENT ÜNİVERSİTESİ https://orcid.org/0000-0003-4572-4101 Ateş Nüfer Yasin SABANCI ÜNİVERSİTESİ 06 01 2021 9 1 150 164 10 08 2020 05 29 2021 Copyright © 2013, Beykoz Akademi Dergisi 2013 Beykoz Akademi Dergisi

Stratejik kararlar çoğunlukla yüksek belirsizlik içeren koşullarda, kurum içinde farklı birimleri temsil eden, dolayısıyla farklı bireysel çıkarları olan ve farklı stratejik gündemlere sahip koalisyonlar tarafından alınır. Bu koşullarda, pratik akıl yürütme içeren sezgisel yöntemlerin etkin olarak kullanılması kaliteli stratejik kararların oluşturulması için gereklidir. Bu araştırma, stratejik karar vermede sezgisel yöntemlerin etkin kullanılmasına tehdit oluşturan eristik gerekçelendirme kavramını sunan teorik bir çalışmadır. Eristik gerekçelendirme, muhakeme süreçlerini istismar ederek, karşı tarafı ne pahasına olursa olsun alt etmeyi amaçlar. Bu çalışma eristik gerekçelendirmenin temelini, işaretçilerini ve kurumlar açısından sonuçlarını tartışarak strateji literatürünün mikro temellerine katkıda bulunmaktadır.

Strategic decisions are often made in highly uncertain conditions by a coalition of actors which are driven by their self or subunit interests, thus have conflicting strategic agendas. In these conditions, the use of heuristic decision making that exerts practical rationality is required to arrive at high quality strategic decisions. This research introduces ‘eristic argumentation’ as a major threat to the effective using of heuristics in strategic decision making. Eristic argumentation abuses reasoning to defeat the counter party at all costs. This study contributes to the micro-foundations of strategy literature by discussing the bases of eristic argumentation, its markers and its consequences for organizations.

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