BibTex RIS Kaynak Göster

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Yıl 2013, Cilt: 1 Sayı: 2, 105 - 122, 01.06.2013

Nilsun Sarıyer Hayat Ayar

Öz

The aim of this qualıtative study is to determine whether products placing in movie provides awareness in scene placing products in it or not. For this reason, an animated film produced for children, Toy Story 3 has been selected. The research is a qualitative study. The research question is " Is there a relationship between the awareness of the products placed in movies and the stage placed?". Data has been collected via in-depth interviews from 200 children and 200 parents who have watched this film. The results of the chi-square analysis have revealed that there exists a relationship between the awareness of the product placed in movie and the scene in which the product has been seen. Both the children and their parents have noticed the same product and the same scene in movie. Also when studied, it is seen that these scenes contain negativity. This strategy has been called “Negativity-Containing Product Placement”

Anahtar Kelimeler

Product placement Brand Placement Awareness Product Placement Strategies

Kaynakça

  • Aaker, A. D. (1991) Managing Brand Equity, Capitilazing on the Value of a Brandname, The Free Pres, New York.
  • Achenreiner, G. B. ve John, D. R. (2003) “The Meaning of Brand Names to Children: A Developmental Investigation” Journal of Consumer Psychology, 13 (3): 205-219.
  • Auty, S. ve Lewis C. (2004) “The ‘Delicious Paradox’: Preconscious Processing of Product Placements by Children” içinde Shrum, L.J. (ed.), The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion, Mahwah, NJ: Lawrence Erlbaum Associates: 117-133.
  • Babin, L. A. ve Carder, S. T. (1996a) “Viewers' Recognition of Brands Placed Within a Film”, International Joumal of Advertising, 15 (2): 140-151.
  • Babin, L. A. Ve Carder, S. T. (1996b) “Advertising Via the Box Office: Is Product Placement Effective?”, Joumal of Promotion Management, 3 (1/2): 31-51.
  • Baker, M. J. ve Crawford, H. A. (1996) “Product Placement” içinde Proceedings of the 1996 Winter Marketing Educators' Conference, Edward A. Blair and Wagner A. Kamakura (eds.), American Marketing Association, Chicago.
  • Brennan, I., Dubas, K. M. ve Babin, A. L. (1999) “The Influence of Product Placement Type & Exposure Time on Product-Placement Recognition”, International Journal of Advertising, 18: 31-36.
  • Campbell, M. ve Keller, K. (2003) “Brand Familiarity and Advertising Repetition Effects” Journal of Consumer Research, 30 (2): 292-304.
  • d’Astous, A. ve Seguin, N. (1999) “Consumer Reactions to Product Placement Strategies in Television Sponsorship”, European Journal of Marketing, 33 (9/10): 896-910. d’Astous, A. ve Chartier, F. (2000) “A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies” Journal of Current Issues and Research in Advertising, 22 (2): 31-40.
  • DeLorme, D. E. ve Reid, L. N. (1999) “Moviegoers’ Experiences and Interpretation of Brand in Films Revisited”, Journal of Advertising, 28: 71-95.
  • Ertaş, A. (2003) “Ürün İçin Yeni Bir Rol”, MediaCat, 11 (98): 22-29.
  • Fischer, P. M., Schwartz, M. P., Richards, J., Goldstein, A. O. ve Rojas, T. (1991) “Brand Logo Recognition by Children Aged 3 to 6 Years: Mickey Mouse and Old Joe the Camel” JAMA, 266 (22): 3145-3148.
  • Garza, S. D. (2003) “The Influence of Movie Genre on Audıence Reaction to Product Placement”, Texas Tech University, U.S.A., Unpublished MA Thesis.
  • Gupta, B. P. ve Gould, S. J. (1997) “Consumers’ Perception of the Ethics and Acceptability of Product Placement in Movies: Product Category and Individual Differences”, Journal of Current Issues and Research in Advertising, 19 (1): 37-50.
  • Gupta, B. P. ve Lord, R. K. (1998) “Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall”, Journal of Current Issues and Research in Advertising, 14: 37-50.
  • Johnstone, E. ve Dodd, A. C. (2000) “Placements as Mediators of Brand Salience Within UK Cinema Audience” Journal of Marketing Communications, 6 (3): 141-158.
  • Kaijansinkko, R.(2003) “Product Placement Integrated Marketing Communations Strategy” Lappeenranta University of Technology, Unpublished PhD Thesis.
  • Karrh, J. (1998) “Brand Placement: Impression Management Predictions of Audince Impact”, University of Florida, U.S.A. Unpublished PhD Thesis.
  • Karrh, James A. (1994) “Effects of Brand Placement in Motion Pictures” içinde Proceedings of the 1994 American Academy of Advertising Conference, Karen W. King, (ed.), Athens, GA: American Academy of Advertising: 90- 96.
  • Kaya, E. (1997) “Reklam Ahlakı”, Anadolu Üniversitesi Sosyal Bilimler Enstitüsü, Yayınlanmamıs Yüksek Lisans Tezi.
  • Klassen, M. L. ve Balasubramanian, S. K. (1997) “Consumer Attitudes Toward Product Placements in Movies: Public Policy Issues and Managerial Implications” Association for Consumer Research European Conference, 1997.
  • Law, S. ve Braun, K. A. (2000) “I’ll have What She’s Having: Gauging the Impact of Product Placements on Viewers”, Psychology & Marketing, 17 (12): 1059- 1075.
  • Law, S. ve Braun-LaTour, K. A. (2004) “Product placements: How to Measure Their Impact” içinde Shrum, L.J. (Ed.), The Psychology of Entertainment Media, LEA, Ch. 4: 63-78.
  • Lehu, J. ve Bressoud, E. (2008) “Effectiveness of Brand Placement: New Insights about Viewers”, Journal of Business Research, 61: 1083-1090.
  • Macklin, M. C. (1996) “Preschoolars Learning of Brand Names from Visual Cues”, Journal of Consumer Research, 23: 251-261.
  • McCarty, A. J. (2004) Product Placement: The Nature of the Practice and Potential Avenues of Inquiry” içinde The Psychology of Entertainment Media, (2012) L. J. Shrum and L. J. J. Shrum (edS.), 2. ed. Routledge Academic, U.S.A: 45- 63.
  • Murdock, G. (1992): 19 içinde Öztürk, S. A. (2003) “Bir Pazarlama Aracı Oalrak Etkileri Ve Etkiledikleri Açısından Sinema Filmlerine Ürün Yerleştirme”, Pİ: Pazarlama ve İletişim Kültürü Dergisi, 3 (3): 25.
  • Nakip, M. (2006) Pazarlama Araştırmaları Teknikler ve (SPSS Destekli) Uygulamaları, 1. Baskı, Ankara, Seçkin Yayıncılık.
  • Nakip, M. (2003) Pazarlama Araştırmaları Teknikler ve (SPSS Destekli) Uygulamaları, Genişletilmiş 2. Basım, Ankara, Seçkin Yayıncılık.
  • Nebenzahl, I. ve Secunda, E. (1993) “Consumers Attidues Toward Product Placement in Movies”, International Journal of Advertising, 12 (1): 1-11.
  • Pechmann, C. ve Shih, C. (1999) “Smoking Scenes in Movies and Antismoking Advertisements Before Movies: Effects on Youth”, Journal of Marketing, 63: 1-13.
  • Pekman, C. ve Gül, S. (2008) “Product Placement In Late Turkish Cinema”, Sixth International Communication in the Millennium Symposium, 1: 393-400.
  • Reijmersdal, E. V. ve Smith, E. ve Neijens, P. (2010) “How Media Factors Affect Audience Responses to Brand Placement”, International Journal of Advertising, 29(2): 279-302.
  • Ross, J. ve Harradine, R. (2004) "I'm not wearing that : Branding and young children", Journal of Fashion Marketing and Management, 8 (1):11 - 26
  • Rubin, 1974: 409 içinde Smith L. J. (1995) “An Evaluation of Children's Advertisements Based on Children's Cognitive Abilities”, Journal of Marketing Theory and Practice A Special Issue on Children's Issues in Marketing, 3-1 (Winter): 23-32.
  • Russell, C.A. (1998) “Toward a Framework of Product Placement: Theoretical Propositions” Advances in Consumer Research, 25 (1): 357-362.
  • Russell, C.A. (2002) “Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Mamory And Attitude” Journal of Consumer Research, 29 (3): 306- 318.
  • Sen, C. (2010) “The Influence of Brand Placement in Bollywood on the Indian Consumer” The Faculty of the USC Graduate School University of Southern California, U.S.A.,Unpublished MA Thesis.
  • Shapiro, M. (1993) “Product Placements in Motion Pictures”, Working Paper, North Western University.
  • Steortz, E. M. (1987), The Cost Efficiency and Communication Effects Associated Wuh Brand Name Exposure Wuh in Motion Pictures, University of West Virginia, Unpublished MA Thesis.
  • Tığlı, M. (2004) Bir Aktör Olarak Markalar Ürün Yerleştirme, Türkmen Kitabevi, İstanbul.
  • Türnüklü, A. (2000) Türk ve İngiliz İlköğretim Öğretmenlerinin Sınıf İçi Davranış Yönetim Stratejilerinin Karşılaştırılması, Kuram Ve Uygulamada Eğitim Yönetimi, 6 (23): 449-466.
  • Trijp, C. M., Hoyer, W. D. ve Inman, J. J. (1996) “Why Switch? Product Category- Level Explanations for True Variety-Seeking Behavior”, Journal of Marketing Research, 33: 281-292.
  • Valkenburg, P. M. ve Cantor, J. (2001) “The Development of a Child into a Consumer”, Journal of Applied Developmental Psychology, 22 (1): 61–72.
  • Ward, S., Wackman, D. ve. Wartella H. (1977) How Children Learn to Buy: The Development of Consumer Information Processing Skills, Beverly Hills, Sage Publications.
  • Yıldırım, A. ve Şimşek H. (2004) Sosyal Bilimlerde Nitel Araştırma Yöntemleri, Seçkin Yayıncılık, Ankara.
  • You, I. M. (2004) “Product Placement Belief and Product Usage Behavior in South Korea and United States”, University of Florida, U.S.A.,Unpublished MA Thesis.
  • Zimmer, M. R. ve DeLorme, D. (1997) “The Effects of Brand Placement IVpe and a Disclaimer on Memory for Brand Placements in Movies”, Association for Education in Journalism and Mass Communication Conference, Chicago NOTLAR
  • Bu filmde yer alan oyuncaklar, filmde geçen isimleriyle piyasada satılmaktadırlar. Bu
  • nedenle araştırma kısmında ürün, marka ve oyuncak aynı anlamda kullanılmıştır

ÜRÜN YERLEŞTİRMEDE SAHNE FARKINDALIĞI : TOY STORY 3 FİLMİ ÜZERİNE BİR ARAŞTIRMA

Yıl 2013, Cilt: 1 Sayı: 2, 105 - 122, 01.06.2013

Nilsun Sarıyer Hayat Ayar

Öz

Bu çalışmanın amacı, filmlere yerleştirilen ürünlerin yerleştirildikleri sahnelerde farkındalık sağlayıp sağlamadığını belirlemektir. Bu amaçla seçilen film, çocuklara yönelik bir animasyon filmi olan Toy Story 3 filmidir. Araştırma nitel bir araştırmadır. Araştırma sorusu “Filmlere yerleştirilen ürünlerin farkındalığı ile yerleştirilen sahne arasında bir ilişki var mı?” şeklindedir. Örnek kütle, bu filmi seyreden 200 çocuk ve 200 ebeveynden oluşmaktadır. Veriler, derinlemesine görüşme yoluyla toplanmıştır. Verilerin analizinde ki-kare analizi kullanılmıştır. Sonuç olarak yerleştirilen ürünün farkındalığı ile ürünün farkedildiği sahne arasında bir ilişki olduğu tespit edilmiştir. Hem çocuklar hem de ebeveynleri aynı ürünleri aynı sahnelerde fark etmişlerdir. Bu sahneler incelendiğinde olumsuzluk içerdiği görülmüştür. Bu strateji, “Olumsuzluk İçeren Ürün Yerleştirme” olarak isimlendirilmiştir.

Anahtar Kelimeler

Ürün Yerleştirme Marka Yerleştirme Farkındalık Ürün

Kaynakça

  • Aaker, A. D. (1991) Managing Brand Equity, Capitilazing on the Value of a Brandname, The Free Pres, New York.
  • Achenreiner, G. B. ve John, D. R. (2003) “The Meaning of Brand Names to Children: A Developmental Investigation” Journal of Consumer Psychology, 13 (3): 205-219.
  • Auty, S. ve Lewis C. (2004) “The ‘Delicious Paradox’: Preconscious Processing of Product Placements by Children” içinde Shrum, L.J. (ed.), The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion, Mahwah, NJ: Lawrence Erlbaum Associates: 117-133.
  • Babin, L. A. ve Carder, S. T. (1996a) “Viewers' Recognition of Brands Placed Within a Film”, International Joumal of Advertising, 15 (2): 140-151.
  • Babin, L. A. Ve Carder, S. T. (1996b) “Advertising Via the Box Office: Is Product Placement Effective?”, Joumal of Promotion Management, 3 (1/2): 31-51.
  • Baker, M. J. ve Crawford, H. A. (1996) “Product Placement” içinde Proceedings of the 1996 Winter Marketing Educators' Conference, Edward A. Blair and Wagner A. Kamakura (eds.), American Marketing Association, Chicago.
  • Brennan, I., Dubas, K. M. ve Babin, A. L. (1999) “The Influence of Product Placement Type & Exposure Time on Product-Placement Recognition”, International Journal of Advertising, 18: 31-36.
  • Campbell, M. ve Keller, K. (2003) “Brand Familiarity and Advertising Repetition Effects” Journal of Consumer Research, 30 (2): 292-304.
  • d’Astous, A. ve Seguin, N. (1999) “Consumer Reactions to Product Placement Strategies in Television Sponsorship”, European Journal of Marketing, 33 (9/10): 896-910. d’Astous, A. ve Chartier, F. (2000) “A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies” Journal of Current Issues and Research in Advertising, 22 (2): 31-40.
  • DeLorme, D. E. ve Reid, L. N. (1999) “Moviegoers’ Experiences and Interpretation of Brand in Films Revisited”, Journal of Advertising, 28: 71-95.
  • Ertaş, A. (2003) “Ürün İçin Yeni Bir Rol”, MediaCat, 11 (98): 22-29.
  • Fischer, P. M., Schwartz, M. P., Richards, J., Goldstein, A. O. ve Rojas, T. (1991) “Brand Logo Recognition by Children Aged 3 to 6 Years: Mickey Mouse and Old Joe the Camel” JAMA, 266 (22): 3145-3148.
  • Garza, S. D. (2003) “The Influence of Movie Genre on Audıence Reaction to Product Placement”, Texas Tech University, U.S.A., Unpublished MA Thesis.
  • Gupta, B. P. ve Gould, S. J. (1997) “Consumers’ Perception of the Ethics and Acceptability of Product Placement in Movies: Product Category and Individual Differences”, Journal of Current Issues and Research in Advertising, 19 (1): 37-50.
  • Gupta, B. P. ve Lord, R. K. (1998) “Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall”, Journal of Current Issues and Research in Advertising, 14: 37-50.
  • Johnstone, E. ve Dodd, A. C. (2000) “Placements as Mediators of Brand Salience Within UK Cinema Audience” Journal of Marketing Communications, 6 (3): 141-158.
  • Kaijansinkko, R.(2003) “Product Placement Integrated Marketing Communations Strategy” Lappeenranta University of Technology, Unpublished PhD Thesis.
  • Karrh, J. (1998) “Brand Placement: Impression Management Predictions of Audince Impact”, University of Florida, U.S.A. Unpublished PhD Thesis.
  • Karrh, James A. (1994) “Effects of Brand Placement in Motion Pictures” içinde Proceedings of the 1994 American Academy of Advertising Conference, Karen W. King, (ed.), Athens, GA: American Academy of Advertising: 90- 96.
  • Kaya, E. (1997) “Reklam Ahlakı”, Anadolu Üniversitesi Sosyal Bilimler Enstitüsü, Yayınlanmamıs Yüksek Lisans Tezi.
  • Klassen, M. L. ve Balasubramanian, S. K. (1997) “Consumer Attitudes Toward Product Placements in Movies: Public Policy Issues and Managerial Implications” Association for Consumer Research European Conference, 1997.
  • Law, S. ve Braun, K. A. (2000) “I’ll have What She’s Having: Gauging the Impact of Product Placements on Viewers”, Psychology & Marketing, 17 (12): 1059- 1075.
  • Law, S. ve Braun-LaTour, K. A. (2004) “Product placements: How to Measure Their Impact” içinde Shrum, L.J. (Ed.), The Psychology of Entertainment Media, LEA, Ch. 4: 63-78.
  • Lehu, J. ve Bressoud, E. (2008) “Effectiveness of Brand Placement: New Insights about Viewers”, Journal of Business Research, 61: 1083-1090.
  • Macklin, M. C. (1996) “Preschoolars Learning of Brand Names from Visual Cues”, Journal of Consumer Research, 23: 251-261.
  • McCarty, A. J. (2004) Product Placement: The Nature of the Practice and Potential Avenues of Inquiry” içinde The Psychology of Entertainment Media, (2012) L. J. Shrum and L. J. J. Shrum (edS.), 2. ed. Routledge Academic, U.S.A: 45- 63.
  • Murdock, G. (1992): 19 içinde Öztürk, S. A. (2003) “Bir Pazarlama Aracı Oalrak Etkileri Ve Etkiledikleri Açısından Sinema Filmlerine Ürün Yerleştirme”, Pİ: Pazarlama ve İletişim Kültürü Dergisi, 3 (3): 25.
  • Nakip, M. (2006) Pazarlama Araştırmaları Teknikler ve (SPSS Destekli) Uygulamaları, 1. Baskı, Ankara, Seçkin Yayıncılık.
  • Nakip, M. (2003) Pazarlama Araştırmaları Teknikler ve (SPSS Destekli) Uygulamaları, Genişletilmiş 2. Basım, Ankara, Seçkin Yayıncılık.
  • Nebenzahl, I. ve Secunda, E. (1993) “Consumers Attidues Toward Product Placement in Movies”, International Journal of Advertising, 12 (1): 1-11.
  • Pechmann, C. ve Shih, C. (1999) “Smoking Scenes in Movies and Antismoking Advertisements Before Movies: Effects on Youth”, Journal of Marketing, 63: 1-13.
  • Pekman, C. ve Gül, S. (2008) “Product Placement In Late Turkish Cinema”, Sixth International Communication in the Millennium Symposium, 1: 393-400.
  • Reijmersdal, E. V. ve Smith, E. ve Neijens, P. (2010) “How Media Factors Affect Audience Responses to Brand Placement”, International Journal of Advertising, 29(2): 279-302.
  • Ross, J. ve Harradine, R. (2004) "I'm not wearing that : Branding and young children", Journal of Fashion Marketing and Management, 8 (1):11 - 26
  • Rubin, 1974: 409 içinde Smith L. J. (1995) “An Evaluation of Children's Advertisements Based on Children's Cognitive Abilities”, Journal of Marketing Theory and Practice A Special Issue on Children's Issues in Marketing, 3-1 (Winter): 23-32.
  • Russell, C.A. (1998) “Toward a Framework of Product Placement: Theoretical Propositions” Advances in Consumer Research, 25 (1): 357-362.
  • Russell, C.A. (2002) “Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Mamory And Attitude” Journal of Consumer Research, 29 (3): 306- 318.
  • Sen, C. (2010) “The Influence of Brand Placement in Bollywood on the Indian Consumer” The Faculty of the USC Graduate School University of Southern California, U.S.A.,Unpublished MA Thesis.
  • Shapiro, M. (1993) “Product Placements in Motion Pictures”, Working Paper, North Western University.
  • Steortz, E. M. (1987), The Cost Efficiency and Communication Effects Associated Wuh Brand Name Exposure Wuh in Motion Pictures, University of West Virginia, Unpublished MA Thesis.
  • Tığlı, M. (2004) Bir Aktör Olarak Markalar Ürün Yerleştirme, Türkmen Kitabevi, İstanbul.
  • Türnüklü, A. (2000) Türk ve İngiliz İlköğretim Öğretmenlerinin Sınıf İçi Davranış Yönetim Stratejilerinin Karşılaştırılması, Kuram Ve Uygulamada Eğitim Yönetimi, 6 (23): 449-466.
  • Trijp, C. M., Hoyer, W. D. ve Inman, J. J. (1996) “Why Switch? Product Category- Level Explanations for True Variety-Seeking Behavior”, Journal of Marketing Research, 33: 281-292.
  • Valkenburg, P. M. ve Cantor, J. (2001) “The Development of a Child into a Consumer”, Journal of Applied Developmental Psychology, 22 (1): 61–72.
  • Ward, S., Wackman, D. ve. Wartella H. (1977) How Children Learn to Buy: The Development of Consumer Information Processing Skills, Beverly Hills, Sage Publications.
  • Yıldırım, A. ve Şimşek H. (2004) Sosyal Bilimlerde Nitel Araştırma Yöntemleri, Seçkin Yayıncılık, Ankara.
  • You, I. M. (2004) “Product Placement Belief and Product Usage Behavior in South Korea and United States”, University of Florida, U.S.A.,Unpublished MA Thesis.
  • Zimmer, M. R. ve DeLorme, D. (1997) “The Effects of Brand Placement IVpe and a Disclaimer on Memory for Brand Placements in Movies”, Association for Education in Journalism and Mass Communication Conference, Chicago NOTLAR
  • Bu filmde yer alan oyuncaklar, filmde geçen isimleriyle piyasada satılmaktadırlar. Bu
  • nedenle araştırma kısmında ürün, marka ve oyuncak aynı anlamda kullanılmıştır
Toplam 50 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makaleleri
Yazarlar

Nilsun Sarıyer Bu kişi benim

Hayat Ayar Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2013
Yayımlandığı Sayı Yıl 2013 Cilt: 1 Sayı: 2

Kaynak Göster

APA Sarıyer, N., & Ayar, H. (2013). ÜRÜN YERLEŞTİRMEDE SAHNE FARKINDALIĞI : TOY STORY 3 FİLMİ ÜZERİNE BİR ARAŞTIRMA. Bitlis Eren Üniversitesi Sosyal Bilimler Dergisi, 1(2), 105-122.
AMA Sarıyer N, Ayar H. ÜRÜN YERLEŞTİRMEDE SAHNE FARKINDALIĞI : TOY STORY 3 FİLMİ ÜZERİNE BİR ARAŞTIRMA. Bitlis Eren Üniversitesi Sosyal Bilimler Dergisi. Haziran 2013;1(2):105-122.
Chicago Sarıyer, Nilsun, ve Hayat Ayar. “ÜRÜN YERLEŞTİRMEDE SAHNE FARKINDALIĞI : TOY STORY 3 FİLMİ ÜZERİNE BİR ARAŞTIRMA”. Bitlis Eren Üniversitesi Sosyal Bilimler Dergisi 1, sy. 2 (Haziran 2013): 105-22.
EndNote Sarıyer N, Ayar H (01 Haziran 2013) ÜRÜN YERLEŞTİRMEDE SAHNE FARKINDALIĞI : TOY STORY 3 FİLMİ ÜZERİNE BİR ARAŞTIRMA. Bitlis Eren Üniversitesi Sosyal Bilimler Dergisi 1 2 105–122.
IEEE N. Sarıyer ve H. Ayar, “ÜRÜN YERLEŞTİRMEDE SAHNE FARKINDALIĞI : TOY STORY 3 FİLMİ ÜZERİNE BİR ARAŞTIRMA”, Bitlis Eren Üniversitesi Sosyal Bilimler Dergisi, c. 1, sy. 2, ss. 105–122, 2013.
ISNAD Sarıyer, Nilsun - Ayar, Hayat. “ÜRÜN YERLEŞTİRMEDE SAHNE FARKINDALIĞI : TOY STORY 3 FİLMİ ÜZERİNE BİR ARAŞTIRMA”. Bitlis Eren Üniversitesi Sosyal Bilimler Dergisi 1/2 (Haziran 2013), 105-122.
JAMA Sarıyer N, Ayar H. ÜRÜN YERLEŞTİRMEDE SAHNE FARKINDALIĞI : TOY STORY 3 FİLMİ ÜZERİNE BİR ARAŞTIRMA. Bitlis Eren Üniversitesi Sosyal Bilimler Dergisi. 2013;1:105–122.
MLA Sarıyer, Nilsun ve Hayat Ayar. “ÜRÜN YERLEŞTİRMEDE SAHNE FARKINDALIĞI : TOY STORY 3 FİLMİ ÜZERİNE BİR ARAŞTIRMA”. Bitlis Eren Üniversitesi Sosyal Bilimler Dergisi, c. 1, sy. 2, 2013, ss. 105-22.
Vancouver Sarıyer N, Ayar H. ÜRÜN YERLEŞTİRMEDE SAHNE FARKINDALIĞI : TOY STORY 3 FİLMİ ÜZERİNE BİR ARAŞTIRMA. Bitlis Eren Üniversitesi Sosyal Bilimler Dergisi. 2013;1(2):105-22.
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