During the 1930s, Hollywood enticed women to purchase film costume replicas and product tie-ins in their local department stores via a cooperative marketing campaign. Hollywood replication gowns were inexpensive, available to consumers of modest means, and offered a way to explore the glamour of stardom through dress. They were available in a variety of styles, but the Letty Lynton dress was the most famous of its genre, and its success solidified the wide-shouldered look of the 1930s. The prevalence of similarly designed gowns establishes it as a cultural sub-meme of Hollywood replications. One example, housed in the Alameda Historical Museum (AHM), was analyzed using the material culture methodology of E. M. Fleming. The study presents a case in which women of this era experimented with the percolating sense of self-determination through Hollywood dress replications, unique to how women express that today.
Hollywood Replication Gowns 1930s Gowns Gilbert Adrian Letty Lynton Dress
During the 1930s, Hollywood enticed women to purchase film costume replicas and product tie-ins in their local department stores via a cooperative marketing campaign. Hollywood replication gowns were inexpensive, available to consumers of modest means, and offered a way to explore the glamour of stardom through dress. They were available in a variety of styles, but the Letty Lynton dress was the most famous of its genre, and its success solidified the wide-shouldered look of the 1930s. The prevalence of similarly designed gowns establishes it as a cultural sub-meme of Hollywood replications. One example, housed in the Alameda Historical Museum (AHM), was analyzed using the material culture methodology of E. M. Fleming. The study presents a case in which women of this era experimented with the percolating sense of self-determination through Hollywood dress replications, unique to how women express that today.
Birincil Dil | İngilizce |
---|---|
Konular | Çeviribilim, Dünya Dilleri, Edebiyatı ve Kültürü (Diğer) |
Bölüm | Araştırma Notları |
Yazarlar | |
Yayımlanma Tarihi | 30 Haziran 2024 |
Gönderilme Tarihi | 30 Ocak 2024 |
Kabul Tarihi | 4 Nisan 2024 |
Yayımlandığı Sayı | Yıl 2024 |
Çankaya University Journal of Humanities and Social Sciences
İletişim | Communication: e-mail: mkirca@gmail.com | mkirca@cankaya.edu.tr
http://cujhss.cankaya.edu.tr/about-the-journal
Çankaya University Journal of Humanities and Social Sciences Dergisi ulusal ve uluslararası
araştırma ve derleme makalelerini yayımlayan uluslararası süreli bir yayındır. Yılda iki
kez yayımlanır (Haziran ve Aralık). Derginin yayın dili İngilizcedir.
Basım | Printed in Ankara
CUJHSS, ISSN 1309-6761
cujhss.cankaya.edu.tr