Assessment of strategy orientation in hospitals

Yıl 2015, Cilt: 36 Sayı: 3, 1006 - 1013, 13.05.2015

Ali Tahmasebı Jalal Saeıdpour Mahsa Ghazı Asgar Mohammad Panahı

Öz

Abstract. Introduction: Evaluating is an integral part of any business activity and work. Due to the increasing use of the balanced score card for performance assessment and strategic management discussions, in this study it was used to assess the hospital's strategy orientation.

Methods: This study is an applied and descriptive - cross sectional study in 2013 in one of the hospitals in Tehran University of Medical Sciences. Data for this study was collected by Kaplan and Norton questionnaire and interviewing with managers of the hospital departments who were participated on designing and implementing of the hospital strategy. Data analyzing was done by SPSS software.

Results: Among five principles of the strategy-based organizations, the hospital in the first principle (translating strategy to operational terms) and the fifth principle (starting transformation by leader and top manager) had gained maximum score by acquiring 61.84 and 62.83 respectively. The major weakness in the hospital was in the second principle which is about organization alignment with strategy by 36.05 score.

Conclusion: It is essential for managers to understand the factors affecting success or failure of their decisions, because awareness of the key variables related to the outcome of strategic decisions helps them to better manage variables. This brings a more favorable outcome to the organization.

Anahtar Kelimeler

Performance Assessment, Strategy orientation, Hospital, Balanced score card

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