Neuroscience Role on Marketing Insurance (Senses Impact on Reducing Marketing Costs)

Yıl 2015, Cilt: 36 Sayı: 3, 2261 - 2268, 13.05.2015

Fatemeh Dehghan , Esmaeil Hassanpour

Öz

Abstract. Although the insurance industry as one of the most important needs of today's population lives in the comfort and safety of bankruptcy and incurring financial losses and damage to people during his lifetime has helped but for various reasons, including lack of awareness and economic problems in developing countries, particularly low-income communities and developing and less attention has been seriously. The aim of the present study, a description of the different marketing methods nervous and its effect on increasing the satisfaction and customer satisfaction has been studied. In the present study, using data from qualitative data is designed. Thus, the nature of neural marketing as a new marketing strategy expressed and various marketing techniques nervous and the application of these techniques in marketing insurance is examined on the basis of existing research results. Data collection methods in the study of the spatial Library and Archives according to the results of research conducted in other countries, and reviews of books and articles have been conducted in Latin. Data analysis and qualitative content analysis of documents, papers and other literature and research has been done. In fact, in this study, the application of marketing techniques nervous According to Professor Al Smiths (2002) to understand customer behavior and marketing strategy to improve the insurance pays.

Anahtar Kelimeler

Insurance marketing, marketing, nervous, new brain, midbrain, brain ago

Kaynakça

• Kazemi, 2012, The Psychology of Color in Marketing, Hope's electronic library, www.omideiran.ir
• Rushkoff D., 2002, why we listen to what they say, Riverhead Trade (Jan. 11).