Supply Chain Transparency Analysis in Automobile Industry

Yıl 2025, Cilt: 17 Sayı: 1, 156 - 176, 30.06.2025

Rauf İsmayılov , Nazlı Gülfem Gidener

https://doi.org/10.18613/deudfd.1677067

Öz

This study examines the effects of supply chain transparency (SCT) in the automotive sector. The aim of the research is to determine the operational and strategic impacts of SCT on companies within the automotive industry. Qualitative research methods were employed in the study. Data were collected using semi-structured interviews and observation techniques. During the analysis process, "content analysis" and a "triple thematic coding method" were utilized. The results revealed that SCT provides companies with a competitive advantage, fosters customer loyalty, and positively influences sales.
The findings indicate that SCT enhances companies’ competitiveness, strengthens customer trust, and contributes positively to sales performance. However, it was also determined that in cases of misuse, SCT may lead to negative outcomes in capital flow. The development of digital technologies emerges as a critical element supporting transparency processes. As a result, SCT is regarded not only as a source of competitive advantage but also as a vital component of sustainable growth for companies.

Anahtar Kelimeler

Supply Chain Transparency , Automotive Sector , Digital Technologies , Sustainable Growth , Thematic Coding

Otomotiv Sektöründe Tedarik Zinciri Şeffaflığının Analizi

Öz

Bu çalışma, otomotiv sektöründe Tedarik Zinciri Şeffaflığı (TZŞ)’nın etkilerini kapsamlı bir şekilde ele almaktadır. Araştırmanın amacı, TZŞ’nin otomotiv sektöründeki firmalar üzerindeki operasyonel ve stratejik etkilerini belirlemektir. Çalışmada, nitel araştırma yöntemleri kullanılmıştır. Araştırmada nitel yöntemler kullanılmış, veri toplama teknikleri olarak yarı yapılandırılmış görüşme ve gözlem yöntemlerine başvurularak inceleme yapılmıştır. Analiz sürecinde "içerik analizi" ve "üçlü tematik kodlama yöntemi" kullanılmış, sonuçlar, TZŞ’nin firmalar için rekabet avantajı sağladığını, müşteri sadakati oluşturduğunu ve satışları olumlu yönde etkilediğini ortaya koymuştur.
Elde edilen bulgular, TZŞ’nin firmaların rekabet gücünü artırdığını, müşteri güvenini sağlamlaştırdığını ve satış performansına pozitif etki ettiğini göstermektedir. Bununla birlikte, yanlış kullanım durumu olduğunda sermaye akışında olumsuzluklara neden olabileceği de tespit edilmiştir. Dijital teknolojilerin gelişimi, şeffaflık süreçlerini destekleyen kritik bir unsur olarak öne çıkmaktadır. Sonuç olarak, TZŞ, firmalar için yalnızca bir rekabet avantajı değil, aynı zamanda sürdürülebilir büyümenin kritik bir bileşeni olarak da değerlendirilmektedir.

Anahtar Kelimeler

Otomotiv Sektörü , Dijital Teknolojiler , Sürdürülebilir Büyüme , Tematik Kodlama , tedarik zinciri şeffaflığı

Kaynakça

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