Interview with Dr. Chris Hackley on Critical Theory, Social Constructionism and Marketing

Yıl 2022, Cilt: 4 Sayı: 2, 209 - 226, 31.12.2022

Zafer Yılmaz

https://doi.org/10.55796/dusuncevetoplum.1212829

Öz

Chris Hackley, PhD MSc BA BSc PGDip PGCE MBPsS is a Professor of Marketing, School of Business and Management at Royal Holloway University of London. Dr. Hackley’s research, teaching and supervisory interests include advertising and promotion, critical marketing and qualitative research methods. We reached out to Dr. Chris Hackley and conducted a comprehensive interview on Critical Theory, Social Constructionism and Marketing. At the end of the interview, you will find a bibliography of some of the sources that Hackley refers to and/or that will help to deepen the discussion.

Anahtar Kelimeler

Critical Theory, Social Constructionism, Marketing

Dr. Chris Hackley ile Eleştirel Teori, Sosyal İnşacılık ve Pazarlama Üzerine Röportaj

Öz

Chris Hackley, PhD MSc BA BSc PGDip PGCE MBPsS, Londra Royal Holloway Üniversitesi'nde Pazarlama, İşletme ve Yönetim Okulu'nda profesördür. Dr. Hackley'in araştırma, öğretim ve denetim ilgi alanları arasında reklam ve tanıtım, eleştirel pazarlama ve niteliksel araştırma yöntemleri yer alır. Dr. Chris Hackley'e ulaştık ve Eleştirel Teori, Sosyal İnşacılık ve Pazarlama üzerine kapsamlı bir röportaj gerçekleştirdik. Röportajın sonunda, Hackley'in atıfta bulunduğu ve/veya tartışmayı derinleştirmeye yardımcı olacak bazı kaynakların bibliyografyasını bulacaksınız.

Anahtar Kelimeler

Critical Theory, Social Constructionism, Marketing, Eleştirel Teori, Sosyal İnşacılık, Pazarlama

Kaynakça

• Ardley, B. (2011). Marketing theory and critical phenomenology- exploring the human side of management practice, Marketing Intelligence and Planning, 29(7), 628-642. https://doi.org/10.1108/02634501111178668
• Bernays, E. L. (1930). Propaganda, New York: Horace Liveright
• Burrell G. ve Morgan, G. (1979). Sociological Paradigms and Organisational Analysis: Elements of the Sociology of Corporate Life, London: Ashgate Publishing
• Eagleton, T. (1991). Ideology: An Introduction, London: Verso Books.
• Gross, N. ve Laamanen, M. (2022) ‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject, Journal of Marketing Management, 38(3-4), 309-332, DOI: 10.1080/0267257X.2021.1944896
• Gummesson, E. (1991), Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer, European Journal of Marketing, 25(2), 60-75. https://doi.org/10.1108/03090569110139166
• Hackley, C. (2003). ‘We Are All Customers Now...’ Rhetorical Strategy and Ideological Control in Marketing Management Texts. Journal of Management Studies, 40(5), 1325-1352. https://doi.org/10.1111/1467-6486.00382
• Hackley, C. (2009). Marketing: A critical introduction. London: SAGE Publications Ltd, https://dx.doi.org/10.4135/9781446288511
• Hackley, C. (2022). Crap detecting. Autoethnographic reflections on critical practice in marketing pedagogy, Journal of Marketing Management, Commentary, 12.10.2022 https://doi.org/10.1080/0267257X.2022.2132754
• Holt, D. (2004). How Brands Become Icons: The Principles of Cultural Branding, Massachusetts: Harvard Business Review Press
• Holt, D. ve Cameron, D. (2010). Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, Oxford: Oxford University Press
• Kotler, P. (1967). Marketing Management: Analysis, Planning and Control, New Jersey: Prentice-Hall Inc.
• Kotler, P. ve Zaltman, G. (1971). Social Marketing: An Approach to Planned Social Change. Journal of Marketing, 35(3), 3–12. https://doi.org/10.2307/1249783
• Levitt, T. (1960). Marketing Myopia, Harvard Business Review, 38, 45-56.
• Marchand, R. (1985). Advertising the American Dream: Making Way for Modernity, 1920-1940, California: University of California Press
• Marchand, R. (2001). Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business, California: University of California Press Marion, G. (2006). Research Note: Marketing ideology and criticism: Legitimacy and legitimization, Marketing Theory, 6(2), 245-262 https://journals.sagepub.com/doi/10.1177/1470593106063985 Interview: Interview with Dr. Chris Hackley on Critical Theory, Social Constructionism and Marketing 155
• Skalen, P., Fougère, M. ve Fellesson, M. (2008). Marketing Discourse- A critical perspective, London: Routledge.
• Svensson, P. (2007). Producing Marketing: Towards a social-phenomenology of marketing work, Marketing Theory 7(3) 271-290 Tadajewski, M. ve MacLaran, P. (Ed.) (2009). Critical Marketing Studies, (3 volume set), London: SAGE Publications Ltd. https://uk.sagepub.com/en-gb/eur/critical-marketing-studies/book233060#contents