THE EFFECT OF THE TURKISH SERIES ON THE LATIN AMERICAN SOCIETIES IN THE CONTEXT OF THE CULTURE INDUSTRY

Yıl 2023, Cilt: 5 Sayı: 3, 7 - 26, 31.08.2023

Mustafa Arslan , Esen Mallı

Öz

Today, especially with the globalization process, Turkish TV series are becoming widespread on the international market as a product of the culture industry, and gradually increasing their impact. During this period, in which the 2000s constituted an important breaking point, Turkish TV series reached a wide audience in Latin American countries as well as in the Middle East, the Balkans, Eurasia and Southeast Asia. The fact that Turkish TV series are followed with interest and have a large audience in Latin American countries, as in many other countries of the world, shows that Turkish TV series have important effects on the social structures and audiences of Latin American countries. This study aims to examine the main factors and dynamics that make Turkish TV series effective in Latin American societies as a product of the culture industry. Within the scope of the study, the findings obtained as a result of in-depth interviews with 20 people using the qualitative research method were analyzed through descriptive analysis. The research findings revealed that Turkish TV series have positive impacts on the social structure of Latin American societies towards Türkiye, as well as stimulating the learning of eating and drinking habits, clothing preferences, and more importantly, learning Turkish language and culture, which will affect social change.

Anahtar Kelimeler

Turkish TV series, Latin America, Culture industry, Globalization.

Etik Beyan

A scientific ethics compliance certificate was obtained from the Ethics Committee for Non-interventional Research in Social Sciences, Ankara Medipol University (05.07.2022, numbered 1441).

Teşekkür

We would like to thank Dr. Huri Deniz KARCI and Dr. Didem CATALKILIC for their support in verifying the compatibility of the interview guide with the paradigm of qualitative research.

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