ICONIC BUILDINGS IN URBAN SUSTAINABILITY

Year 2020, , 282 - 293, 15.06.2020

Şengül Yalçınkaya

https://doi.org/10.18038/estubtda.582126

Abstract

Neoliberal globalization policies have led to the
international mobility of capital rather than its accumulation at certain
points. Architecture is actively involved in the system in which the global
flow of people, money and information is intense. Cities, which are the places
of capitalism, have assumed new functions and missions. With their finance,
consumption and entertainment centers, cities compete with each other,
resulting in large-scale and irreversible changes in urban landscapes. Based on
the concept of “brand city” that has emerged lately, cities acquire artificial
images to attract more and more attention. The most commonly used items to this
end are iconic buildings, which reflect the urban identity and are unique in
form and meaning. This raises the question of how urban sustainability and
iconic buildings can coexist. The theoretical framework of this study is based
on the concepts of urban sustainability, brand city and iconic buildings. The
study addresses Zaha Hadid's Antwerp Port House to assess the role of iconic
buildings in urban sustainability. Iconic buildings are the indispensable
elements of the system and are considered together with the existing values.
They can, therefore, be an important tool in maintaining urban wealth. Creating
original and unique designs while preserving the existing values can be a good
solution to cities that look more and more alike as the years go by.

Keywords

Brand City, Iconic Building, Urban Sustainability, Reuse

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