gummfd Gazi Üniversitesi Mühendislik Mimarlık Fakültesi Dergisi 1300-1884 1304-4915 Gazi Üniversitesi 10.17341/gazimmfd.731788 Engineering Mühendislik Ürün çeşitliliğinin tasarım, tedarik ve üretim süreçlerine etkisinin sistem dinamiği yaklaşımı ile incelenmesi https://orcid.org/0000-0003-1411-9849 Doğruyol Zafer SAKARYA ÜNİVERSİTESİ https://orcid.org/0000-0002-4095-3370 Güner Samet Sakarya Universitesi, İşletme Fakültesi 05 24 2021 36 3 1185 1198 05 04 2020 01 01 2021 Copyright © 1986, Gazi Üniversitesi Mühendislik Mimarlık Fakültesi Dergisi 1986 Gazi Üniversitesi Mühendislik Mimarlık Fakültesi Dergisi

Otomotiv üreticileri, pazarda rekabetçi kalabilmek için müşterilerinin giderek artan ürün kişiselleştirme taleplerine yanıt vermeye çalışmaktadır. Ancak ürün kişiselleştirmeye bağlı olarak ürün çeşitliliğinde yaşanan artış, hemen hemen tüm süreçlerde karmaşıklığa neden olurken üretim süreçlerinde de bazı problemlerin ortaya çıkmasına zemin hazırlamaktadır. Bu çalışma, ürün çeşitliliğindeki artışın diğer süreçlere etkilerini incelemek amacıyla yapılmıştır. Bir otobüs üretim tesisi üzerinde yapılan bu çalışmada ürün çeşitliliğindeki artışın tasarım, tedarik ve üretim süreçlerine etkisini analiz edebilen bir sistem dinamiği modeli geliştirilmiştir. Sistem dinamiği modelinin geliştirilmesi sürecinde mülakatlar yoluyla uzman görüşleri alınmıştır. Araştırma sonuçları, tasarım yükündeki artışın belirli bir seviyeye kadar verimlilik ve kalite üzerinde olumlu bir etkiye sahip olduğunu, ancak belirli bir aşamadan sonra artan karmaşıklığa bağlı olarak çeşitliliği yönetmenin zorlaştığını ve süreçlerin olumsuz etkilendiğini ortaya koymuştur. Geliştirilen model kullanılarak incelenen işletme için uygun bir tasarım yükü belirlenmeye çalışılmıştır. Böylece bu çalışmanın ürün çeşitliliğindeki artışın diğer süreçlere olan muhtemel etkilerini izleme ve uygun ürün çeşitliliği seviyesine karar verme noktasında yöneticilere yardımcı olması beklenmektedir.

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