Consumer Attitudes and Preferences about Upholstered Furniture

Abstract

This study focuses on learning the knowledge, opinions, and preferences of consumers about upholstered furniture. This study further aims to discover how the preferences arising from the knowledge and thoughts of the consumers are reflected in the home-type upholstered furniture purchase process. A survey was designed and implemented for this study. Survey data were analyzed using descriptive statistics and independent samples t-test. Results of the study indicate the following: consumers from Kayseri plan to use their upholstered furniture for 6 to 10 years, do not replace their furniture before it is worn out, and when considering replacement, they give importance to aesthetic features, ease of use, and moderate prices. It was also found that, when purchasing furniture, consumers pay attention to the quality of the fabric, the cleanable and washable qualities, and timeless design. 

Keywords

• Upholstered Furniture
• Consumer
• Preference
• Attitude

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