PARTICIPATING IN POLITICAL CONSUMPTION FROM UNIVERSITY STUDENTS PERSPECTIVE

Öz

The aim of this study is to examine factors ascertaining participation of consumers displaying political consumerism. Boycott or boycott which are forms of political consumerism phenomenon are observed; those consumers have been reducing or stop buying anything for some reasons such as response to ethical practices of businesses, sensitiveness to practices damaging the environment, political views or being against foreign product / brand. This study seeks to specify determinants affecting university students’ tendency to participation of political consumerism. In this regard, a research model is designed within the scope of descriptive research approach. Questionnaire is used as a data collection toll to analyze the relations within the model. The sample consists of 258 participants of Faculty of Business and Administrative Sciences in RecepTayyip Erdogan University. According to findings, university students’ tendency to display political consumerism such as boycott, boycott and word-of-mouth communication is determined by practices of enterprises/entities stick to their ethical and environmental values, however, ethnocentric tendency and political ideologies students holding cannot be considered as determinant. 

Anahtar Kelimeler

• Participation to political Consumption,Environmental and Ethic Values,Boycott,Buycott,Word of Mouth.

ÜNİVERSİTE ÖĞRENCİLERİNİN PERSPEKTİFİNDEN POLİTİK TÜKETİME KATILIM

Öz

Bu araştırmanın amacı,politik tüketim davranışı gösteren tüketicilerin bu sürece katılımını belirleyen faktörleri incelemektir. Son yıllarda pek çok ülkede, politik tüketim olgusunun farklı biçimleri gözlenmektedir. Bu davranışı sergileyen tüketiciler işletmelerin etik uygulamalarına duydukları tepki, çevreye zarar veren uygulamalara yönelik duyarlılıkları, politik görüşleri ya da yabancı ürün/marka karşıtlığı gibi farklı sebepler ile satın alma miktarlarını azaltmakta ya da arttırabilmektedirler. Bu çalışmada üniversite öğrencilerinin politik tüketime katılım niyetini etkileyen belirleyiciler tespit edilmeye çalışılmaktadır. Bu çerçevede tanımlayıcı araştırma yaklaşımı kapsamında bir araştırma modeli tasarlanmıştır. Modelde yer alan ilişkileri incelemek üzere veri toplama aracı olarak anket tercih edilmiştir. Örneklem,  Recep Tayyip Erdoğan Üniversitesi, İİBF öğrencisi 258 katılımcıdan oluşmaktadır. Elde edilen bulgular, üniversite öğrencilerinin politik tüketim davranışlarından boykot (satın almayı kesme), buycott (satın alma miktarını arttırma) ve ağızdan ağıza iletişim davranışlarını sergilemelerinde, işletmelerin etik ve çevresel değerler ile ilişkili uygulamalarının belirleyici olduğunu, etnosentrik eğilimler ve öğrencilerin sahip oldukları politik ideolojilerin belirleyici olmadığını göstermiştir. 

Anahtar Kelimeler

• Politik tüketime katılım, Çevresel ve Etik Değerler, Satın Almama (Boykot) , Satın

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